Picture Play Magazine (Mar-Jul 1929)

Advertising Section Water-front Stujf Continued from page 83 head for the bright lights of Los Angeles and the fleshpots of Main Street. Only the staid, the blase, and the "broke" remain in the waterfront town. Shabbily dressed men stand on street corners, contentedly sucking on their pipes and surveying life with an expansive air. It's great to be ashore for a night or two. Everything is new and interesting to sea eyes. They follow a passing Ford as if they had never seen one before. The sight of a beautiful, smartly dressed woman affects them like a comet. They are absorbed in a billboard proclamation that Charlie Chaplin has successfully passed the blindfold test by selecting So-and-so's cigarettes. A big crowd has gathered in front of a store in breathless attention. One looks in vain for robbery, fire, or traffic collision, but it is merely a shopkeeper raising an advertising banner. In the crowd are men who have gone through the horrors of fire and shipwreck, who have seen the wonders of every port in the world ; who have committed murder and matrimony ; who have experienced all that life has to offer. Yet they are fascinated by a banner which announces that gents' fashion pants sell for $10.50. Cheap theaters of the nickelodeon era are filled with seamen thirstily drinking in the wonders of Hollywood. The shallow and maudlin philosophy of life in tawdry pictures, and the sugary endings, which they, who have lived the seamy side of life, know to be false, are not challenged. It is their first entertainment after weeks of sky and sea. A starving man does not question the quality of his food and drink. Hunger ! A New England schoolboy who is seeing the world by working his way on ships, looks on new scenes with eager, burning eyes. On a dark street a shabbily dressed man sidles up to one and pleads that he is "on the beach," broke, and hasn't eaten in two days. Out in the harbor an oil tanker lies anchored, waiting until the morrow to move into dock. Sea-weary eyes look wistfully at the shore lights, at the sparkling flames of the Long Beach midway, and one voices the feelings of all when he exclaims, "What I wouldn't give to be over there to-night, with fifty dollars in my pocket !" At the Sea Service Bureau, the agency which assigns jobs on outgoing ships, there is expectancy. Seamen who have had their days ashore, and have gone through their slim wages from the last cruise stand in line, waiting for another. Those more recently paid off saunter in, speak to acquaintances, and look over the proffered jobs with the discriminating air of men who are in no hurry to ship out. Some, who have watched pictures in the making, discuss the possibility of working in the movies. There is an agency in Los Angeles which handles seamen wanted for extra work in sea pictures. But woe to the seaman who falls into a soft movie job of several weeks' duration at high wages. Often it completely demoralizes him, and adds one more victim to the hordes of the hungry, but hopeful, extras along Poverty Row, who eternally wait for the lucky break that will put them on easy street, while they dodge the landlady and try to beg the price of coffee and doughnuts. Some nights the searchlights of the Pacific fleet sweep the harbor, surpassing the first-night demonstrations of Hollywood. Some nights the sea fog creeps back over Nigger Slough, bathing the old port in mystery. Then one can imagine Cabrillo and his swarthy crew sailing into the marshy bay and naming it "Bay of the Smokes," in the days when California was a lonely land, inhabited only by Indians so primitive that they lived on insects and grass. Little did Cabrillo think, with all his dreams of gold, that the lonely bay would one day be a Mecca of movie makers, the El Dorado of water-front stuff, and that its scenes would be flashed on the motion-picture screens of every country of the world. The Regal Courts of Filmdom Continued from page 96 106 Amazing New Beauty Secrets by Hollywood's Make-Up King. Read How the Blazing Motion Picture Lights Caused a Discovery Which Means Greater Beauty to Every Woman . . . Why All Blondes, or All Brunettes, or All Redheads, Should Not Use the Same Color Harmony in Make-Up . , . How You May Double Your Beauty with an Individualized Color Harmony in Your Everyday Make-Up. ..How to Make-Up an Oily Skin . . . How to MakeUp a Dry Skin . . . How to Acquire a Perfect Skin . . . This Fascinating, Informative Book Now Sent Free. Mail Coupon. IN his book just published, "The New Art of Make-Up," Max Factor reveals the secrets of beauty and make-up which every woman will prize. Information and instructions which will mean everything to you in improving your beauty and enhancing the charm of your personality. The fascination of beauty lies in its naturalness. The days of painted, loud, off-color and spotty make-up arc gone forever. Make-up now in Hollywood is natural, almost indectable, yet giving to woman's charm the artist's finesse of color and of contour. There is more beauty in a puff of powder and a pat of rouge than the average woman thinks. Make-Up for sttect wear, for day and evening, as created and applied according to the tested methods of Max Factor, will actually double your beauty and actually doubly the allure of your personality. What a prize this book is for you ! What wonderful secrets it holds! Think of receiving the advice and suggestions of the very man who has personally been beauty advisor of the screen stars for years. Send for this amazing book, "The New Art of Make-Up" riow. Secure your individual complexion analysis and your Own color harmony make-up chart from Max Factor. Fill in coupon and mail today for the most sensational offer ever made. Max Factors Society Make-Up HOLLYWOOD "Cosmetics of the Stars" MAIL FOR YOUR COMPLEXION ANALYSIS Mr. Max Factor. — Max Factor Studios, Hollywood, Calif. Dear Sin Send me a complimentary copy of your 40-page book, "The New Art of Make-Up" and personal complexion analysis. I enclose 30 cents to cover cost of postage and handling. COMPLEXION COLOR OF EYES LIPS Light Moist Fair COLOR OF LASHES Dry Medium SKIN Ruddy COLOR OF HAIR Oily Dark Dry Sallow Answer in spaces with check mark Age Olive Name— Address. City have a certain deep devotion for the people who have worked with them for years, and above all, the majority of them undertake alone to manage their affairs. Necessarily they must build up a corps of assistants in their film-making activities, and a consid erable suite for their more personal demands. They are looked to as leaders, and leadership necessarily implies a large and wide-spread sway. Without their bigger retinues, they could not occupy the position of prestige that they do to-day.