Picture Play Magazine (Mar-Jul 1929)

Advertising Section 117 The Third Lois Continued from page 66 Indeed, achievement has not succeeded ambition without interruption ; it has been the full fruit of heartaches. Rebellion is not regarded favorably in Hollywood. The wise ones catalogue people ; and when canaries seek to become eagles, it is an insult to their sagacity. Hollywood commented variously on Lois' rebellion, but seldom, except among her friends, encouragingly. Almost a traditional convention had been flaunted. Lois, the goody-goody, kicking heels along with the silly flappers. Some thought it absurd ; some professed to be a little sad about it, stating their fondness for Lois. There was nothing censurable in her actions, merely that the model had stepped down from her dais and joined in the dance. Why don't these ideal people remain in their own high places ? Being neither a colonial figurine nor a sampler lady, Lois has derived a great kick out of it all. In addition to proving herself, there has been the thrill of causing consternation. As shadows across the sunlight of her freedom were worries, wondering, when she didn't work for nine months, if she had been merely capricious, if she were worthy only of the prosaic and dull, a nestling, not meant to fly. Her chance came, with breath-taking suddenness. When Eddie Horton opened his theater, she was spending the week-end out of town. On Tuesday she returned and stopped in to congratulate him, saying that she would see the play on Friday eveningv "No, you won't," he said, dryly. "Yes, Eddie, I've just reserved tickets for Friday " "You will not see the show Friday," he replied. "You will be in the show." Lois gasped. But she was. Feverish rehearsals — a nightmare of memorizing— stage fright. Following "The Gossipy Sex," she had leads in "The Oueen's Husband," "Spread Eagle," "Mary's Other Husband," and "The Swan," all comedies. Meanwhile, the producers recognized their own doorstep talent, and the Warner microphone picked up her voice in "On Trial," "Kid Gloves," "Conquest," and "The Gamblers." Her screen enunciation has tended toward the dramatic, and her roles are sophisticated. In Columbia's "Object — Matrimony," she plays a gay divorcee. Her contract with Warners contains a reciprocity clause, granting her vacations for stage appearances. How calm and slow she used to be ■ — how revitalized she is ! Some of that aura of gentle womanhood which surrounded Lois was of gossamer stuff. Her skill with the needle was exaggerated, her culinary art extolled. Of English ancestry, the family is strictly conventional, and the girls were taught the domestic crafts. But Lois, somehow, became the model of all these hearthside virtues, and v/alked the treadmill of studio, home, and concert, until a chance remark gave outlet to her pent-up dissatisfaction. The first time that she was called a woman instead of a girl, she realized with shock that time was passing, and that she hadn't done anything worth while. So she grasped the sword of rebellion. Now, though far less mature in appearance than she was then, she is content to accept each year, adding as it does to her breadth of experience. With this new verve, she is com.ing into her own. She is her real self, submerged at first by inhibitions, covered for a while by artificialities. Once she was nice looking, at times pretty; at the present time she radiates beauty. Somehow in her busy, animated world, she has time for systematic reading. You find her at the theater, where rehearsal is in progress, waiting for her cue, studying her lines and reading at the same time, her "sides" — or pages of dialogue — in one hand, a book in the other. Though her activities leave little time for other interests, she has learned to swim and dive, plays skillful tennis, and is healthily tanned. Her circle of intimate friends remains the same, including Gloria Swanson, May McAvoy, Patsy Ruth Miller, and Mrs. Conrad Nagel. Her ambition in entity is simple, the detail of its fulfillment a matter of the future. "I want, some time, to do something worthy of respect." To have led, during this crucial year in Hollywood, is just that, I reminded her. And to have grown steadily, profiting from mistakes, learning, developing, until to-day she stands upon the threshold of a really definite success, is that not something gratifying? Among the deluge of new names which the frenzied producers are recruiting from the stage for movie casts, and which will bewilder many a loyal fan, one familiar name, you may be sure, will glow the more brightly in electrics — Lois Wilson. How to have Lovely. Lustrous Hair^ always/ Does your hair ever seem dull to you— drab, lifeless? Have you not wished for something that would keep it 1 ooking prettier — richer in tone? 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