Picture Play Magazine (Mar-Jul 1929)

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The Passing Show of 1929 It's a show that changes every day. Keeps abreast of the times. Always up to date — ever in step with the mode, or a little ahead — turning the spotlight for you on the things that are new, smart, stylish, convenient — desirable. The Passing Show of current times — the advertisements in this magazine. Packed with interest — alive with the vitality and surging change of this modern day. The advertisements are more than reliable buying guides. Indications of quality they are, surely — for today no manufacturer can win lasting success by buying publicity for a cheap or shoddy product. Advertising weeds out the unfit. But more than that — advertisements are the fascinating daily record of progress in industry — of advances in the world of goods and services. And of such things you need to be fully informed — for you are the ones who buy them. Buy intelligently — with open eyes. Read the advertisements. Compare values . . . know what's new, what's better, and why. When you start out to spend your money — be informed! Make it a habit to follow the advertisements. Every day there's a new edition of The Passing Show!