Picture Play Magazine (Mar-Jul 1929)

Advertising Section 119 The Stroll Continued Probably the most atrocious subject ever offered in the Movietone News was that of Cal shooting clay pigeons. For minutes and minutes you would see him raise a gun, hear a plunk, and that was all. From the way audiences greeted Cal's appearance in news reels after Hoover was elected, I am convinced that he would make one of our best comedians, and suggest him to Mack Sennett or Hal Roach. I confess to ennui. Hear my tale ! I learned in school that 100 per cent er from page 23 meant "all," "total," "one," or what have 3Tou ? The advertising in newspapers on talking pictures is growing a little bit too enthusiastic to stir my phlegmatic temperament. I could understand the "100 per cent talkie," but, like a billion dollars, I can't grasp the ad on "The Wolf of Wall Street," which proclaims "1,000 per cent talkie," nor the one of a rival Los Angeles theater seeking for bigger and better things which is advertising "Interference" as the "2,000 per cent talkie." I, for one, am 204,608 per cent bored. The 8 per cent is for interest. Gone Are Her Languors Continued from page 46 "That's just what I'm after, Mr. Wurtzel," Mary exclaimed, and made a neat drive. Mary got the role, as you know. In "Dressed to Kill," she was an entirely different person". Whoever thought that the young Astor, generally given to sighing and fainting on the screen, would ever reveal such acting? Fox signed her on the strength of the success she achieved in that picture. Moreover, she married Kenneth Hawks, brother of the director, Howard Hawks, himself a supervisor on the Fox lot. In the cavernous recesses of the hell set I was eventually joined by the lady herself, in a few spangles. So far, Mary Astor has never had a big story, nor a big director — two essentials for the ultimate making of any star. I have no hesitation in saying that were she to come under the guidance of a Borzage or a Murnau, she would give the world a greater surprise than she has already done in mere program films. Without doubt she will. She has been kept long enough in a rut. Right now she is showing us what she can do. Mary is stepping out. What the Fans Think Continued from page 103 competition. My conviction is that, were it not for Gilbert's seasoned acting, Asther would have run away with the whole show. Recently, in "Laugh, Clown, Laugh," he showed a far more finished technique. As a reward for his growing popularity, Metro-Goldwyn are grooming him to take the incomparable John Gilbert's place, left vacant because of his affiliation with another company. My surmise is that' within a year Nils Asther will eclipse John Gilbert and Ronald Colman in popularity, and gain the title of the first romantic actor of the screen. .George A. Abbate. 630 Mary Street, Utica, New York. On the "Foreign Invasion." I take this opportunity of thanking John Gilbert for the best answer to what makes screen success, in the enlightening article "Just What Is Acting, Anyhow?" I used to be under the impression that success in the movies was due to personality, but now I realize it's really more than that. All the players have personality, or otherwise they wouldn't be on the screen at all. But all are not smashing favorites, so it must be more than personality. In a word, as Mr. Gilbert puts it, they are "vital." Another item, which I hope those fans who growl about the foreign invasion have read, is in the article "You Can't Do That." It says "some films derive a forty or fifty per cent income from European distribution." Surely, under these circumstances, the foreigners may be allowed to invade in peace ! I'll finish with a few comments. Helen Louise Walker is the best interviewer on the staff; Picture Play, the best magazine on the market, and "What the Fans Think" is the best item in the whole book. Greta Garbo can't act, but is a good ingredient in any film, providing you don't have too much of her at one time. "A little goes a long way," said the giraffe with a sore throat. John Gilbert is the best actor on the screen, except when engaged in necking scenes with the aforementioned Garbo. Estelle J. Thompson. 397 George Street, Brisbane, Australia. Only One Pola. Why all the argument over the divine Negri? There is one, and only one, Pola! She has been my favorite actress for five years now, and shall continue to be, no matter what Mr. Oettinger says. She is the greatest actress we have to-day. How can any one compare her, even, with Greta Garbo? Long live Negri ! 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