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In Modern British '^HE magic of CinemaScope, VistaVision and the wide screen, make ever-increasing demands ujx)n the executive administration in our studios. Neither time nor money is spared in research, experiments and discoveries, to enhance the wonders of modern film making. It has become a highly-specialised art, an urgent and exciting scientific problem, which is dominated by vast demands in technique and story value. Far away locations are selected for authentic backgrounds. Everj' corner of the globe is relentlessly searched by experts for exciting, grim or beautiful settings, as required for the production. And yet the human note must never be forgotten. Hidden secrets of nature are unconsciously revealed to the pitiless camera eye. Sometimes in the wild undergrowth of a forest the brilliant plumage of a bird flashes like a jewel, or the glowing beauty of a strange, exotic flow’er is revealed. Sparkling torrents rush towards us in breath-taking splendour and in equally breath-taking colour. There are thrills by air and sea ; stories of glittering splendour ; historical backgrounds ; the heroism of our .Army, Navy and Air Force ; industrial life ; the grim hand of the law, Scotland Yard, or the quiet ward of a hospital. Race meetings, boxing, sp>ort in all its phases are not forgotten, nor the intimate and varied portrayals of home life in the British Isles. Many American and Continental stars share honours to-day with British stars in our pictures, especially those of a cosmopolitan nature, made by British producers and directors. They are aided by the skilled British technical unit, including lighting and camera e.xports, scenic designers and painters, highly-skilled craftsmen. Herbert Wilcox, one of our most successful directors, is not only a magnificent show- man, but he understands human nature from every angle. Calm, kindly, unperturbed, he almost coaxes his stars, in his gentle voice, to become just what he w'ants them to be in his production. In this way he gets the best out of his cast from the humblest to the most famous, from the moment they fall under his spell. Patrice Wymore in a beautiful ermine-trimmed ensemble which she wears as the young queen in “ King’s Rhap- sody." Top of page : Anna Neagle, Herbert Wilcox and Patrice Wymore snapped on the set of " King’s Rhapsody," pro- duced and directed by Herbert Wilcox. Right: Anna Neagle in her role as the king’s friend.