Pictures Press (Aug 21-28, 1920)

August 21, 1920 PICTURES PRESS 45 New Magazine Welcomed FAMOUS PLAYERS-LASKY CORPORATION August 5, 1920. Editor Pictures Press, Los Angeles, Calif. I have just had the aims, ideas and ideals of your new magazine, Pictures Press, outlined to me, and after hearing what you hope and intend doing, I assure you I am awaiting with unusual interest your first issue. Without a question, there is a great field for such a magazine as Pictures Press, published in the very heart of the motion picture industry. Southern California is, and surely always will bej the production center! of the world. I, for one, am glad that your magazine is to be produced in this production center. Please accept my sincerest wishes for the success of your venture — a success which, I feel, is certain. Yours very truly, j ' CHAS. EYTON,* ’ General Manager. July 30, 1920. Charles M. Coleman, Pictures Press, Los Angeles, Calif. Y Dear Mr. Coleman : We wish to take advantage of this opportunity to cpngratulate you on the launching of your new enterprise and to wish you great success. Very truly yours, ARTHUR S. KANE PICTURES CORPORATION, F. L. Shellaburger. J. PARKER READ, JR., PRODUCTIONS Culver City, Calif., Aug. 4, 1920. Mr. Charles M. Coleman, Editor Pictures, Press, Los Angeles. Dear Mr. Coleman : Having been in the publishing business for several years I know how important is the step you are taking. The launching of such a project as Pictures Press is a boon to the motion picture industry and will be met with hearty cooperation on the part of the producers, I am sure. Let me assure you, Mr. Coleman, of the friendliness and cordial business attitude of the J. Parker Read, Jr., Productions, and in this I have the official sanction of Mr. .Read himself. With best bishes, I am, sincerely, LINCOLN HART, General Manager. THOMAS H. INCE STUDIOS Culver City, Calif., Aug. 4, 1920. Mr. Charles Coleman, Editor, Pictures Press, Los Angeles, Calif. My Dear Mr. Coleman : Though I know you only through hearing of you and by reputation, I have every confidence in the world that you will make Pictures Press successful in the extreme. Further, I wish to express my satisfaction that a trade paper published in Los Angeles is to make its appearance. This is as it should be, for the center of the industry is here and its news should be promulgated and disseminated from here. Accept my congratulations and good wishes. LOUISE GLAUM. Sincerelw News of Exhibitors’ Own Department ( Continued from Page 24) interested by giving them entire credit for the stunt. Then they approached the manager of the park with a proposition he could not afford to turn down. The two dailies were to distribute from an airplane 2,000 passes to the play together with two “silver passes” redeemable for $25 each upon presentation at the offices of the newspapers. The park manager became just as keen to have the airplane stunt pulled over his park as Mr. De Hoff was to have it pulled there, for he knew the newspaper stories of the scattering of passes from the airplane would draw tens of thousands of persons to his place. Name Race Contest is Used as Exploitation ]VXC KEESPORT, Pa., Aug. 16.— ''"'Joseph Weiss and William Birnkrant, owners of the Globe Theater in McKeesport, Pa., celebrated the first anniversary of their house by introducing Wanda Hawley as a star in “Miss Hobbs” with a novel prize contest tied up with a page of co-operative advertising from the merchants of the city. A name race contest in which a total of fifty prizes in admissions to the theater were offered was the principal feature. The complete advertisement measured six columns wide and the depth of tfie page. The upper right hand corner of the advertisement was devoted to the conditions of fhe name race contest, wh5£h were as follows: HOW MANY TIMES Can you spell “Miss Hobbs” out of the letters contained in the advertisement of this page? Y<jm must not use a letter more than once. State the exact number of times you can make tlije name “Miss Hobbs” in each ad. Remember, you must not use a letter in the ad more than once. Identify your answer to each ad by using the name of the advertiser, then tola! the number of times you have made the name “Miss Hobbs” in each ad and the NAMERace Winners will be those having the largest total correct list. The nine advertisements of the various merchants appeared below in even squares two columns wide and four inches deep. Each contained copy referring to “Miss Hobbs” and the contest, together with special sale announcements of the lines of business in which the merchant joining in the contest was engaged. Not only the originality of the contest but the fact that it possessed a number of strong advertising and publicity values enabled the management to clean up on the showing of the picture. Salisbury Production Previewed at Venice Monroe Salisbury’s first independently produced feature, “The Barbarian,” was given a pre-view at the New California theater at Venice on Friday evening. More than 200 Los Angeles and Hollywood film folk motored to the beach to see the production, which was directed by Donald Crisp from the story by Theodore Solomons. Preparations are being made to take the film to New York, where distributing arrangements will be made. In “Faith Healer” Cast If William Vaughn Moody had been writing today rather than ten years ago, he could scarcely have selected a topic more timely than that involved in his play “The Faith Healer.” Unfortunately, also, Mr. Moody passed away before the great era of motion pictures had actually dawned. The cast chosen for George Melford, who will produce the play for Paramount, is, of course, selected for type reasons particularly. Milton Sills will have the title role and Ann Forrest was transferred from Cecil B. deMille’s company to play the part of Rlioda, opposite Mr. Sills.