Plan for cinema (1936)

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INTRODUCTORY I 3 the tendency of the age in every other sphere of activity, an age history will characterize by its propensity for a constant levelling-down to proletarian intelligence, a ruthless stamping out with heavy bunioned feet of all the finer qualities of aristocratic values, a subtle detestation of intelligence and a reliance on intuition, an amazing intellectual paradox becoming manifest in the intelligence being used to overthrow the intelligence. It is hard on the film industry that it should have to suffer unduly for sins which are by no means peculiar to it alone. The critics who fire their pop-guns at it with such violence might do well to remember that it is only because it has been made to pay that the potentially great art of cinema is existent at all. The original exploiters have evolved the technical machine. The commercial entertainment film of to-day cannot be deplored nor relished. It is cheap and tawdry in many ways, yet it has brought joy and laughter to millions, and in that it has done good. Whilst its past may be murky, its future holds gifts which may be suggested if not soon realized — for in the present crude art of cinema may lie the future of art.