Plan for cinema (1936)

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26 PLAN FOR CINEMA to the studios. All of this it will tell you in most laborious detail, whilst afterwards your eyes may feast on photographs of her more intimate apartments, such as boudoir or bedroom. It must be said in fairness to the papers themselves that they are not entirely to blame for the deplorable state of affairs which exists in this direction to-day. The publicity policy of the producing companies is as much responsible as the fan press. True, if you manufacture underwear or vacuum cleaners or anything else you have a right to make known the fact by advertisement in order that you may sell your product to an unsuspecting and easily beguiled public, the very public, in fact, ultimately, who gives you that right. The film industry finds it necessary to advertise its wares as much as any other, and has an equal right to do so. What is questionable, however, is whether, taking into account that what the industry has to sell is tinned emotion provided by its puppets especially groomed for the purpose, it has the right to turn its puppets (who happen to be human) into public prostitutes. For that is what it amounts to, this parading of private lives before the public gaze. The information is issued by the publicity departments of the various companies by whom the stars are contracted. Naturally, it is seized upon by the fan press, which finds its publication an exceedingly profitable proposition. And it is because this gossip is read with such avidity, gorged up in great luscious mouthfuls with eyes agloat, that we have proof final of the star system's enormous