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ASPECTS OF THE SOCIAL SCENE 3 1
a state of collapse from decay and dirt. And the millionaire in any event is past corruptibility. And the bourgeois, sitting tight in placid contemplation of his own excellence, is not likely to take you very seriously, for 'art and entertainment and all that' is not a very serious matter in the bourgeois's opinion. So your war is really rather a hopeless one. But allowing there are always people intent upon interference (a sort of perversion of the wish to serve), it would be more useful if this energy in relation to cinema were concentrated in another direction : not towards the films themselves, but the buildings in which they are exhibited, and the means by which they are advertised.
Amongst calamities which include c ribbon' development, the suburban villa, befoulment of the countryside with c shacks' and mock-cottages in ye olde Englyshe manner, there has been born and bred a hideous architectural monster called the super-cinema. Whenever a speculative builder puts up his atrocious little rows of villas, one of these fearsome beasts will make its nest in the middle of them. The species are characterized by no special features of similarity except in two qualities of an odd and most spectacular kind. Nearly all of them are covered in gas-discharge tube lighting of the neon variety sufficient to illuminate the entire street in which they squat; but a far more eccentric peculiarity is their habit of allowing their exteriors to remain half -finished.
You would think here was an opportunity without parallel for experiment in the new architecture of