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ASPECTS OF THE SOCIAL SCENE 35
its purpose. The first consideration is to give pleasure, then to tell you why it is being given. And the difference between this particular form and poster advertising as usually applied is that the former has taste and the latter none.
§ 5. When the silent film seemed to have reached an apex in grandeur of spectacle, when far fewer stars than there are now were better known internationally than the world's statesmen, there burst upon the West a scientific marvel which since has spread its tentacles over the entire globe with farreaching consequences. Broadcasting may be said appreciably to have altered the shape of things. Apart from the seeming magic of catching sounds from the air, akin to the schoolboy pleasure of catching fish from the pond, but vastly superior to it, there was the immense satisfaction in the fact that anybody could indulge in this sport should he feel so inclined. No skill was required — merely the acquisition of a coil of wire, a pair of head-telephones, a crystal of iron pyrites, and a cable attached to an elevated pole, the whole wired together according to recipe.
Arriving at the time it did, broadcasting provided a God-sent hobby to a humanity already become mechanician-mad. You could perform this miraculous elaboration of fishing yourself, that was the thing. There arose an enormous weekly and monthly Press solely devoted to instruction in the construction of the