Plan for cinema (1936)

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ON THE NATURE OF CINEMA 99 that matter, has an aspect to which very little attention seems to have been paid. A unique quality is its one of preservation. We would give a lot to see and hear Garrick, to watch Taglioni, to see the standard of performance Shakespeare approved. No longer is the actor's art a fleeting thing, his reputation, instead of dying with him, is now stored on celluloid for posterity to judge. The permanence of cinema in this sense elevates it above theatre. Immense effort, genuine creation, go to the production of an important play (and many utterly trivial ones as well). The play, being a play, is for the theatre. It has its 'run' and dies, leaving behind only its framework in the dramatist's published version. As much labour, interpretive and creative, may have gone into its production as goes into a painting or a novel. It is a 'show,5 a thing of the moment, such is the popular opinion. Thus, theatrical art has never had the prestige enjoyed by the plastic arts, and the temporal arts of music and literature. But to-day the performances of Bergner, the singing of Leider, can, and undoubtedly will, be preserved as assiduously as the paintings of Picasso and Matisse.