Practical cinematography and its applications (1913)

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2 PRACTICAL CINEMATOGRAPHY and convincing a record of scenes and events that many persons—sportsmen, explorers, and travellers—make use of it. From the commercial point of view the issue is one of magnetic importance. In all quarters there is an increasing demand for films of prominent topical interest, either of general or local signi- ficance. The proprietors of picture palaces have discovered that no films draw better audiences than these. If they deal with a prominent incident like a visit of royalty to the neighbourhood, an important sporting event, a public ceremony, or even, such is human nature, with some disaster to life or property, they will make a stronger appeal for a few days than the general film fare offered at the theatre, because the episode which is uppermost in the mind of the public is what draws and compels public attention. Even, it would seem, when the reality itself has just been witnessed by the audience, its photographic reproduction proves more attractive than all else. The picture palace, indeed, is assuming the functions of the illustrated newspaper, and is governed by like laws. The more personal and immediate the news, the more pleased are the beholders. So there is an increasing effort to supply upon the screen in life and motion what the papers are recording in print and illustration. One can almost hear the phrase that will soon