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Practical cinematography and its applications (1913)

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ATTRACTIONS AND OPPORTUNITIES 5 cost of an expedition may be defrayed. An Austrian sportsman who roamed and hunted in the North Polar icefields received over £6,000 ($30,000) for the films he brought back with him. Mr. Cherry Kearton, who took pictures of wild life in various parts of the world, sold his negatives for £10,000 or $50,000. Scientific investigators are in the same happy case. When their researches lead them to any- thing that has an element of popular appeal, there is profit awaiting them at the picture palace. The life of the ant, for instance, or electrical experiments, or interesting phases of chemistry, and many other features of organic and inorganic science, yield good returns to the scientist with a camera. Such films will command 205. ($5) or more per foot of negative. There is another branch of the work already well established. The producer of picture plays, if his plot be tolerably good and the scenes well acted and well photographed, and if the play itself promises some popular success, can com- mand a good price. At the moment there are several independent producers at work through- out the world. They have a large open market for the disposal of their wares and find no difficulty whatever in selling all they can produce. Even the largest producers, who have huge theatres and command the services of expert scenario writers