Practical cinematography and its applications (1913)

Page scan 000131 from Practical cinematography and its applications

Record Details:

Title:
Practical cinematography and its applications
Date:
1913
Publisher:
Philadelphia, Lippincott
Volume:
Practical cinematography and its applications
Leaf #:
000131
Language:
English
Collection:
Books
Format:
Books
Contributor:
Gerstein - University of Toronto
Sponsor:
MSN
Coordinator:
Media History Digital Library
Description:
14
Date Added:
July 19, 2022
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92 PRACTICAL CINEMATOGRAPHY in the process will be reproduced with accen- tuated effect upon the positive film. Even with some of the topical films a positive is not necessary. To submit the negative to the local theatre or prospective purchaser is often a good way of saving time and being first in the field. Many theatres now are being equipped with dark rooms and printing machines. A glance at the negative will enable the manager to decide whether the film is serviceable or other- wise, and if a purchase is made, the deletion of the uninteresting parts can be made before printing. Incidentally, one great advantage of this is that the film is submitted for consideration about three or four hours earlier than would be the case if the independent worker struck off his own positive, and in these days of high pressure such a saving is important. It may often be the means of forestalling a competitor. Even if it is intended to supply prints to two or three different picture palaces the negative offers a means of transacting business, because the respective establishments can give their orders, make their arrangements concerning announce- ments, and be able to judge fairly accurately the hour at which the film will be available for projection. In one instance an independent topical worker who had a first-class negative of a popular subject drove round from theatre