Practical cinematography and its applications (1913)

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222 PRACTICAL CINEMATOGRAPHY in regard to the propaganda for improving health and hygiene. This movement has reached its highest stage of development in the United States. The "Swat the Fly" movement, which declared a relentless war against the common house-fly, was powerfully assisted by the exhibi- tion of films depicting the fly at work in the dissemination of disease. Free exhibitions have been given throughout the United States for the purpose of bringing home to the public the serious menace that this insect offers to the welfare of the community. One or two of the films used for the purpose were bought from England, where they had been used in the picture palaces. But the organisation pledged to the extermination of the fly turned them to a far more serious purpose, and its work has met with remarkable success. Another series of health films bear upon the "Great White Scourge." They are being exhibited freely and are bringing home to the public the terrible ravages wrought by tuber- culosis. The dreaded bacillus is shown at its fell work, and the different stages of the disease are pictorially represented. Then follow a series of photographs showing how it is transmitted, and lastly some pictorial suggestions as to how it may be combated, at least in its early stages, by fresh air and sanatorium treatment.