Change of Mind (Cinerama Releasing) (1969)

ACCESSORIES HERALDS Inserted in this press book you will find a copy of the herald available from Harry K.McWilliams Associates, Inc. See enclosed sample for prices. For further information write to 151 Lafayette Street, New York, New York 10013 or phone 212-925-5013. The herald is an important exploitation tool on this picture. Use it in bookstores, libraries, as a mailing piece, etc. See that it is well distributed in both black and white neighborhoods. REPRINTS FROM ''LONDON DAILY TELEGRAPH'' AND ''LONDON EVENING STANDARD!! Pictured below are reprints of two recent articles written on the subject of brain transplants. Since the headlines and the articles are so timely we are providing them here so that you can reproduce them for special posters or show them to your local personalities and doctors to stimulate controversy on the subject. Eee) Cbcening Standard’ _@ @ Sd. 55 WILL BRAIN TRANSPLANTS BE NEXT? The Daily Telegraph, Wednesday, May 21, 1969 BRAIN TRANSPLANTS MAY BE POSSIBLE, SAY DOCTORS By JOHN PRINCE, Health Correspondent RAIN transplants may become possible. And the recipient of such a graft will become the person whose brain he or she receives. This was the view expressed in London yesterday by a panel of medical experts. Until now brain transplants have been ruled out because nerve tissue, once damaged, does not regenerate, get better and grow again. The experts were questioned by the audience at the annual meeting of the National Fund for Research into Crippling Diseases. Young ; 9 Fe ack ee ts American we, the forerunner to brain transplant procedures in human beings — is a big research topic of conversation . among psychologists in ps London this week. It is bei discussed by dele1S¢CO V ery gates attending the 19th international Congress. of’ Psychology at University College, London. ALAN MASSAM | EXPERIMENTS A young American ON FROGS The research is at such an research worker early stage that it has not been locumented and is not the su’ has demonstrated ject of a scientific paper to the ere Congress that brain tissue can The animals being used in me regenerate — ae dis| experiment are frogs and sala Was it right to keep alive a ee baby born with a gross malforProf. Grorce Dick, of the| mation? the panel was asked. Middlesex Hospital Medical] pror. Tizzarp instanced babies School, and Dr. Joun Mar-| with severe spina befida, a con‘HALL, of the National Hos-| genital defect in the spinal pital, agreed that science was| column. advancing so rapidly that] Some babies, operated on early, scientists were chary of saying|| survived normally. Others beanything was impossible. It|] came helpless cripples. If it was might be possible to stimulate || Possible to tell which | babies H would be crippled would it be | regeneration of nerve tissue. justified to keep them alive? It | Pror. J. P. Tizzarn, of the|| Was an impossible question to | Royal Post graduate Medical | answer. School, Hammersmith Hospital, | zs es manders. They have been chosen covery with immense | because 2 great deal is already implications for science. I understand that work is now in progress to see if the transplanted tissue from ~ one brain to another can carry over characteristics known about the basic physiology of these species. A leading expert on brain biochemistry said today that the idea of transplanting characteristics from one individual to snother was quite feasible. “We have known for some years that there are enzymes which govern the rowth of the central a system,” he said. “ There absolutely no reason’ why Mae lantation of brain tissue = ans feouls in a transfer of behavioural characteristics since this fundamentally a ‘question of hoped he would not live to see brain transplants. “If they come we shall have to Jook for a new definition of death and I would suggest, very ‘humbly, when the heart stops.” Research priorities Asked what should be the priorities in medical research today, Pror. Roper?’ KENEDI, a bioengineering expert at Strathclyde University, said that attention should be paid to the chronic sick as opposed to miracle trans Doctor’s job “Tf I had a child with such severe spina befida that it was unable to walk I would rather it died at birth. But that is a different thing from saying: Let it die.” This was a responsibility too heavy to ask parents to bear. It was the doctor’s job to take responsibility and make a decision. “These are things much better not discussed, but left to the conscience of individual doctors.” from the donor |chemical reactions.” he individual. explained. RADIO SPOTS AVAILABLE FROM NATIONAL SCREEN SERVICE plantations, to the ageing process': and to preventive medicine. Both 30 and 60 second spots are available. When placing your radio buy we suggest you use this leverage to urge the stations to interview either a leading brain surgeon, doctor, or sociologist; or stage a contest--as described earlier in this exploitation report. Also, remember, while no album is available, Duke Ellington did the music for CHANGE OF MIND and as a tribute to this great gentleman your station may want to play some of his recordings and mention that he did the score for your picture. TELEVISION SPOTS AVAILABLE FROM NATIONAL SCREEN SERVICE Two 60 second spots have been made for this unique picture. One is designed for the utmost appeal to women, and care should be taken that it is scheduled on the day time soap operas and women's shows accordingly. The other spot js more controversial, an action spot designed for your late evening audiences. This spot is designed for use on late fringe prime shows and on into the late and late late shows. A 20 second spot is available but we recommend its use only when a particularly good availability is present and you cannot buy a 60. In other words your buy should consist of as many 60's as possible with heavy emphasis on the day time ''soaps'' and the late night movies. Light emphasis is given to prime-time spots as in the case of the very successful WHAT EVER HAPPENED TO AUNT ALICE. J 01 N008SSIad UUM Sb