Coffy (American International Pictures) (1973)

LOBBY CUT-OUT — The key illustration in all the ads and posters for ‘‘COFFY is an exciting painting depicting much of the action and featuring a striking full length figure of Pam Grier. The shape of the illustration against its white background makes it easily adaptable for use as a cut out for your lobby. Have your local poster shop mount one of the large posters on hardboard and cut out the background around the illustration. Set it up with appropriate play date copy in your lobby. If you have a co-op floor or window display deals with any of the local merchants, manufacture several of these cut-outs to cover all sites. “COFFY” ROYAL — Have your local nightclub or bar feature a ‘‘COFFY—ROYAL" week during the play date, using the title of the film as a misspelling for his Coffee Royals (a drink consisting of coffee laced with whisky or brandy). Supply him with paper coasters or napkins imprinted with one of the small ads as added interest and stimulation. LATE-LATE SHOW — Set up an extra showing of the film after your normal last show and advertise it under the headline “‘STAY UP LATE WITH ‘COFFY’.”’ Plug it in local bars and nite spots where you can reach your community night people. Sub-copy should state NOBODY SLEEPS WHEN THEY MESS WITH ‘‘COFFY.” FREE COLOR TELEVISION TRAILERS You'll capture the undivided attention of television viewers with the exciting video spot announcements available for your campaign. The intrigue and excitement offered will draw them away from the tube and to the box-office on opening day. Designed to appeal to a wide audience, they can be spotted on any channel which you feel reaches the largest market. Prepared in 60/30/20 second lengths, they have been combined on one 16mm reel. Order the reels FREE from your local American International Pictures Exchange. HERALDS Attractive 8x12 Heralds Prices Include Theatre Name and Playdate Single Color Two Color Ist Thousand = $8.00 Ist Thousand $12.00 Add‘I Thousands 6.00 Add‘! Thousands 8.50 Please Remit With Order' — Prices Do Not Include Delivery! OROER OIRECT FROM BENTON CARD COMPANY, INC. EXPLOITATION “COFFY’S” CANNON DISPLAY — Pam Grier as Coffy makes extensive use of a shotgun in her battles against the mob killers. Have a 12-gauge double-barrelled shotgun ‘‘femininized"’ by painting it pink, pasting lace frills on it and lettering HERS across the rifle’s butt. Set it up in a display in your lobby under the headlines ‘*COFFY’s CANNON” along with stills from the film and playdate copy for an intriguing eye-catcher. GRISLY LOBBY DISPLAY — Have a number of dummies dressed in the sharpest clothes sprawled across your lobby floor between the entrance and aisles as if they had been mowed down by COFFY. Judicious use of red paint can simulate wounds on the prostate figures and add reality to the effect. Appropriate signs can state ‘‘COFFY'’ WAS HERE. BLACK COMMUNITY COOPERATION — Rapidly becoming a favorite for segments of the country’s black community, Pam Grier, who is the cousin of the top pro-footballer Rosie Grier, is of extreme interest to the younger crowds. They avidly follow the careers of black artists in the entertainment industries and are more than willing to watch them perform. Make sure that you reach this eager audience via local black publications, television and radio shows and disc jockeys and community events. FREE RADIO SPOT ANNOUNCEMENTS Let your favorite DJ or newscaster hit "em where they live with a strong radio campaign geared to the excitement of this picture. The spot announcements created especially for radio listeners will do a potent selling job on ‘‘COFFY”’ making audiences anxious for opening day. The elements of the hard-hitting, fast-paced story contained in the spots are guaranteed to stir the imagination. The spots are 60 and 30 seconds in length and are available on one 45 rpm disc. Order your discs FREE from your local American International Pictures Exchange. WINDOW CARDS Colorful 14x22 Window Card Prices Include Theatre Name and Playdate Please Remit With Order! — Prices Do Not Include Delivery! ORDER DIRECT FROM BENTON CARD COMPANY, INC. TELEPHONE 894 3661 BENSON, NORTH CAROLINA ants 27506 Coot 919