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BONDS AND SADDLES
Give your Bond drive a new twist by tying it in with your title. Get a large picture of a tank in action, and place it on your Bond booth with following copy: “A Tornado in the Saddle... is the Soldier in Uncle Sam’s Iron ‘Horse’. Buy War Bonds and Stamps Here and Keep Him Riding!”
SADDLE MUSEUM
Turn your lobby into a saddle museum by displaying the various types, periods and uses of saddles throughout the years, emphasizing war equipment. If real saddles cannot be obtained, prints or photographs can well serve your purpose.
SADDLE MAN
Kick the cobwebs from the streets by hiring a good horseman (cowboy dressed) to gallop through the city bearing a pennant reading: “A TORNADO IN THE SADDLE—STATE THEATRE.”
TOWN TORNADO
With the cooperation of your newspaper, sponsor a contest to find the town’s ‘tornado on horseback’. Ask readers to submit candid photos of friends taken while in the saddle and invite winner to theatre as guest of honor.
Stills
UNUSUAL a REVEALED r ae IN [-by* fit a tee i | “RUSSELL HAYDEN, , y
For contests, premiums, publicity, displays, tie-ups, etc., there is nothing more effective than the special set of 25 production stills that has been prepared for “A Tornado in the Saddle.”
Per Set (25) .$2.50 bach 3 10.
EXPLOITATION FRONT AND LOBBY
With the sock combination of Russell Hayden and Bob Wills and His Texas Playboys, you’ve an action-musical that can’t be beat! See Stills No. 2, 9,25, 42, 49 and 62 for front and lobby. Use plenty of action posters too, possibly utilizing them for standees. See the suggested front and lobby ideas listed below.
LOBBY GAG
For a lobby gag, blow up and mount Still No. 27 (removing Hayden’s face) and place in a well lighted spot in your lobby. Sign nearby can suggest that kids are welcome to take a photo of themselves posed as a ‘tornado in the saddle’. You might also suggest that best photo taken can be turned in for War Stamps.
HURRELL TREATMENT
See Stills No. Alma Carroll 68 to 85 for gorgeous ‘shots’ of this rapidly rising Columbia star. These stills of Miss Carroll, done in the best Hurrell fashion, are excellent bets for your lobby displays, newspapers, promotions and tie-ups. Suggest that papers tag her as “The Screen’s Loveiiest Tornado” giving picture credit of course. Might also be a good gag to have town’s leading equestrian nominate her “Loveliest Tornado Ever to Ride in a Saddle.”
Trailer
Attract all redblooded adventure
CARTOON MAT
This excellent cartoontype 4” x 6” mat is great for straight newspaper plant, for color-in contests for kids, for preparation of locally-made throwaways! Get it FREE by ordering Mat TIS-7B from:
co FE SE 729 7th Avenue New York City
fans in town to your showing of “A Tornado in the Saddle” by using the rootin’, tootin’ action trailer well in advance of your showing.
Order from your nearest
NATIONAL SCREEN BRANCH