Adventures in Silverado (Columbia Pictures) (1948)

WORD GAME Run this newspaper or radio one-shot contest in which entrants are asked to derive the names of localities west of the Mississippi from the letters in the word, “Silverado.” Typical answers could include Silver (Tex.), Silva (Ark), Rose (Neb.), Vera (Mo.), and Verdi (Nev.). Offer guest tickets to the first fifteen contestants who submit the longest lists (which should include the names of the states in which the cities are located.) Avoid ties by asking each participant to submit a 50-word essay beginning: “A Picture Like ‘Adventures in Silverado,’ a Story of the West Written by Robert Louis Stevenson, Should 99 Be Especially Interesting Because .. . LIBRARY DISPLAYS Arrange with book stores and public libraries for bulletin board, window and counter displays of books written by Robert Louis Stevenson. With each of these exhibits, include an eye-arresting credit card as well as a liberal quantity of production stills. Books written by Robert Louis Stevenson include ‘The Black Arrow,” ‘“Treasure Island,” ‘““The Master of Ballantrae,” “Doctor Jekyll and Mister Hyde,” ete. LOCAL BADMEN Based upon the fact that the “cbadman”’ in ‘‘Adventures in Silverado” uses the name of ‘The Monk,”’ have a newspaper do a feature story on local criminals of the past who used unusual names. Be certain that “Adventures in Silverado” is woven in as the inspiration for the article. i x Y © TIE-UP. STILLS Attract attention with these appealing tie-up stills. Still No. Gloria Henry 46 is fine for dress shops; Still No. Gloria Henry 60 is ideal for beauty parlors, notion stores and lingerie shops; Still No. Gloria Henry 94 can be used by dress shops, women’s accessory shops and department stores. Get credits with each display. No direct or implied en dorsements permitted, please! SSSSSSSSSSS SS SS SS OS POP PP POPP PP POS . ts ‘ ‘ % x x % STEVENSON FILMS V, . ‘ fe % Arrange for a newspaper or radio 4, : contest in which entrants identify } } ¥, % Robert Louis Stevenson’s novels x which have been made into suc¥ 4, cessful films. The contest might $ 5 include such films as ‘“The Black Arrow,” “Treasure Island” and “Dr. Jekyll and Mr. Hyde.” Award guest tickets to the first fifteen entrants to submit the correct replies. To avoid ties, have each entrant include a 30-word essay on “Why I Want to See ‘Adventures in Silverado’.”’ Credit “‘Adventures in Silverado” as in spiration for the contest. SOS S SOS SSOP SOS SSS SS SSS SSS SOOSS POSSSPPS SOO SPSS SOS SPS SSS SS SSS FP PPPS PPSS SSS 2 £ : $ % ‘ ¥v ay : % R ay ) . »/ % ¢ A : , & ¥% y & : % RADIO SPOTS The great majority of radio listeners are also film fans. Appeal to this vast group with these radio spots. 15 SECONDS ‘Adventures in Silverado,” the thrilling story of Robert Louis Stevenson’s own advntures in the Wild West, comes Friday to the State Theatre. See Columbia Pictures’ “Adventures in Silverado” Friday at the State Theatre! 30 SECONDS See “Adventures in Silverado,’ Robert Louis Stevenson’s great story of great days in the old Wild West. ‘‘Adventures in Silverado” is the famous author’s own first-hand account of the hooded outlaws, lusty frontiersmen and untamed women who found spectacular action and romance in the old frontier. Looting! Loving! Killing! You’ll see it all in Columbia Pictures’ ‘Adventures in Silverado!”’ See the West as Robert Louis Stevenson saw it, with all its thrilling action and flaming romance! Don’t miss ‘‘Adventures in Silverado,” a Columbia picture coming Friday to the State Theatre. ADVANGE TRAILER Sell the spectacular action and romance of ‘“‘Adventures in Silverado” with this high-powered trailer. Order yours from National Sereen Service. PISSSO SPSS SPP PSP PPS SS OP ISS OS SSS SSS POO SS SPOS SPP SOG A GPP PPPS PPS SPSS PPSS SOS SOS PP OOS SOI SOS SSS SSS OSS SSS SSS SSS SS SSS SS SSS SOS Sull No. Gloria Henry 60 ESSAY CONTEST Arrange for a contest, to be run in conjunction with the English departments of local schools, in which students submit essays on the theme: “‘The Adventure Stories of Robert Louis Stevenson Make Excellent Material for Motion Pictures Because...”’ Have English teachers select the ten best essays in each school and award guest tickets to the winning essayists. Make certain your showing of ““Adventures in Silverado” is credited as inspiration for the contest. OLD-TIMERS Conduct a search for local old-timers who witnessed or took part in the development of the West. Have a cooperating newspaper publicize your search. When you have found the old-timers, invite them to your opening and have them interviewed for newspaper and_ radio stores. STREET BALLY Promote “Adventures in Silverado” in the streets by having a bally man, dressed in typical Western costume, walk through the town with a sign reading: “I’m in Robert Louis Stevenson’s Western Story, ‘Adventures in Silverado,’ at the State Theatre Friday.” RADIO PUBLICITY Arrange now for a number of the publicity items in this pressbook to be ineluded in the scripts of appropriate radio programs, such as Hollywood gossip and children’s shows. DPRPSPPO POPPI PPPS SP PPP PSPSPS PSS OSS Still No. Gloria Henry 94