All the Kings Men (Columbia Pictures) (1949)

(3) ESpEa bea] bd bsaib=a|bd PEdIb=4Ip =a b=a| bd] bd] xa b= alba bbl bsdibsal bal bss alba] bxalbed] bal bxdlbxdi besa] p24] bal bsa]bxdib=ab=albsaibed|b=a)bea]b=albedlbxdibedlbsdibsd]bsd]bed[bsq bed bsdlbsa|bsalbsdibealbeq|peaibs <b] bedibsalbed Pulitzer Prize Book Keys Your Campaign! "All The King's Men,"’ by Robert Penn Warren, won the Pulitzer Prize in 1947 for the most distinguished novel of the year by an American author. Millions read the vy 34) bs bs Bs 4 HEEaIb=ab=aI baba] psa) p=albsalb=4 ps4) bsa|bsdlbsd bed bsaibsalbs ibe ir aA novel and eagerly await the film. Base your showmanship upon the book. e Originally published by Harcourt Brace and Co., Inc., 383 Madison Ave., New York 17, N. Y., “All The King's Men" has been reprinted, in a $1.49 copy, by: EAST bb bb bbs baba Bed Sd Ed Grosset & Dunlap, Inc., 1107 Broadway, New York 10, N.Y. ee t=4 eve (SSIES SFIS ESS ESI 4B) b=] eslizel Grosset & Dunlap Aids Tie-Up e Grosset & Dunlap has tied in with the film version of "All The King's Men." Dealers throughout the country have been advised that the publisher will make an allowance of $5 to any bookshop installing a window display featuring both the novel and the eaies ee ee DSIRE PEF Bedpsalbsa psd bra beaihsabs pedo salbsalbsa bxaibed Pxabsa bra sd bd beabea braibedbsd bed bedpealbs bed b)bed prdpsd)bed bre paibea pewbsdhzaedbsd hed psd]pdbedbs bed bed psdbcdbsdpsdbzdbcabsdbcdbad “Cie PULIIZER PHIFE WIRREING AOVEER BECOATER A VETS tears ROBERT ROSSER MOTION Picture Read Robert Penn Warren's Merciless Story of a ruth PLease IbEd'beq'b=a'bsalpzalbsalbsalbs4|bsdiped sxaybsdibsd bs4 bsaibsd bed bedibedl less “big shot,” his Morals, manners and wome: a n. This great b ; / =e [9 everyone! SEE THE PICTURE at (THEATRE NAME) ing these dealer aids: Read / See / F THE BOOKe THE PICTUREes I column x 100 line ad _ (top, left). Read Robert Penn Warren's merciless story of a ruth2 column x 50 line ad less “big shot,” his morals, (bottom, left) manners and women. VERY GREAT MOTION PICTURE | 4 [34] 3%) 24 x [3¢) bg is 3% pg) I3¢ 3o 3 ARE The King's Hs de Bohert Pear Wares: : : is] jae WRELAND. oe DEREK Reoones MCCAMGRIDSE 3) BSE ee 4 _ STATE THEATRE FRIDAY Pr Be 3g 3¢) be 3) 3s | pe [3 3¢| ix) Be Grosset & Dunlap is mak| ist Bg 14" x 22" three color winbd = local film playdate. To win the allowance, bookshop must not only install the window daw Sere sie Oe Rs : display but must photograph it and send a print of the display to Mr. Ted Anderson, SEE THE Picture | ill dealer aids are free. i x Grosset & Dunlap, Inc., 1107 Broadway, New York 10, N.Y. " at (THEATRE NAME) | The supply is limited, so i : : : . tease ; STORE NAME order early from: BS * @ In working up such displays, arrange to use the 14" x 22" window card described x at the right, stills from the picture, a one-sheet, and prominent theatre and playdate Exploitation Department, Room 905, Columbia Pic: 5 credits. tures Corp., 729 7th Ave., New York 19, N. Y. x 5 son oI RB RI II IRS BB TRE EEE TTS IT CE RR UIE ESIC USE BOOK JACKET PULITZER WINNERS Illustrated at the right is Still Pulitzer Prizes have been award No. Art 14, a reproduction of ed annually since 1917 for outthe original jacket for the Harstanding work in various phases court Brace edition of ‘‘All of journalism and _ literature. King’s Men.”’ This can be used There may be one or more Puin a variety of ways; the follitzer Prize-winners in your lowing are suggested for your town. Go after them—for per selling campaign: sonal appearances, for news WALKING BOOK: Blow up the still and use it paper and radio interviews, for in a “walking book” street quotes to be used in publicity bally, with star, theatre and playdate credits. Be sure to fre Worl inelude the Pulitzer Prize information. and advertising, ete. ork closely with newspapers in lo OUT FRONT: A giant blow-up of the still, sur: : ; ; rounded by scene stills and credits, eating Pulitzer Prize winners. should prove a valuable attention-getter inside your advance lobby, and out front, current. Copy might be: “You Read the Pulitzer Prize Novel—Now See the Film!” SET PIECE: Work out an “out of the pages of SELL AUTHOR the book’ display, using Stills No. Art 5 through 12 shown on page 7 of this pressbook. Stills might be placed on a wheel, behind the book, so that they revolve “out of the pages of the book.” In addition to “All The King’s 29 PEEP BOX: | Use Still No. Art 14 as the cover of Men, Robert Penn Warren has a peep box, with a peephole permitwritten: “John Brown.” “Ponting advance patrons to: “See Something New in the 2 Movies!” Interior of peep box should contain stills from dy Woods and Other Poems,” the picture, credits and Pulitzer Prize information. : ““Thirty-Six Poems,” ‘Selected DISPLAYS: For those dealers who wish to make Poems,” “Night Rider,”’ SAL up their own displays, in addition to the 14” x 22” described elsewhere on this page, Still No. Heaven’s Gate” and ‘World Art 14 is especially valuable. Displays should also be z oe prepared for lending libraries and for public libraries. Enough and Time. Arrange . ’ CO-OP ADS: Dealers and department stores who for displays of Mr. Warren’s advertise the book in conjunction books, with special attention with the picture and playdate might find the art still use; : = ful in preparation of their own specialized advertising. paid to “‘All The King’s Men.”’ OTHER BOOK STUNTS Capitalize on the pre-sold values of your picture by keying your exploitation campaign to the famed book on which it is base. BOOK MARKS: Prepare a book mark locally for public library, rental library and book store distribution, listing other Pulitzer Prize novels turned into films (see list on page 7), and carrying full picture and playdate credits. BLOW UP REVIEWS: Obtain copies of the book reviews which originally appeared in local newspapers on publication of the book. Set up a lobby 40” x 60”, using the reviews, stills from the picture, ete. Quotes from the book reviews might also be used in special handouts, letters, etc. DISPLAY ADs: 4rrange with newspaper’s man aging editor to reprint newspaper review of the book in a display ad, calling attention to the paper’s book review and theatre sections. FREE ADMISSIONS: Offer free admissions to the first fifty persons bringing a copy of the book to the theatre opening day. Announce that the books so delivered will be turned over to a local hosp**>l or hgspitals. CRITICS: Get local book critics to review your picture, calling particular attention to the **hook-into-movie” theme. SCHOOLS: Arrange for upper classes in the high schools to see the film and to write critical essays on it, with guest tickets or other prizes going to the best essays in each class. SPECIAL LETTERS: Special letters announcing the picture and play date should go to members of literary groups, women’s clubs, teachers and other persons who read the book. CRITICS’ COPIES: An excellent good will ges ture can be made by sending copies of the book to film critics, radio personalities and other persons who may play important roles in your promotion campaign. Page 5