All the Kings Men (Columbia Pictures) (1949)

ef BSL 22 IB BB BBB eB fe I | | I eI ILI = 3 BS) Be) BS 8 el dee RAEabeaipibedhed : hea Fre owmansni : bel us ‘aes ; ; . i : Pp re Take to the air waves with the news of your ‘All Bs x Re : ; , : : : x The King’s Men” playdate: * Begin your promotion campaign on "All The King's Men" in your theatre itself, where adx 6 eae Bs « be = * Eg Dad ~ ‘ ~ 0 * vance audiences can be reached and reminded of the film's importance. Suggested below x 15 SECONDS: pa the Me aie a bg ‘ : dl 1tzer rize nove vy obert x are a number of easy-to-work angles to be considered for all-out showmanship. % Penn Warren, has been made into a vital, very great = | motion picture. Be sure to see Columbia Pictures’ “All ae x The King’s Men,” the story of a big shot, when it opens 5 DISPLAYS 6-SHEET CUTOUT e Peer ee Ar tHe 3. ca Theatre. oe . be ix STAIR LANDINGS: Blow up and cut out Prod. Still a i bg No. 94 (Broderick Crawford full figure) and place 4) 30 SECONDS: Is there anything BEN /-22. the a it on a stair landing, with picture and playdate copy. “a movies? Yes, “All The King’s ba : : isa Men” is new, vital, great! In the Columbia picture if The blow-up might also be used near the entrance, x ; | Be GE sesib<t: Silo Tuck ihinia-scen Go-pateons *« opening ......... Qt tna. 5 se: Theatre, life, ii ss 9 . : Fs death and tragic happenings vie with each other in ba CHARACTER DISPLAY: This same still, blown up, Re moods so tense the crackling seconds become almost (3x) might be used to key a display along the “character Fe painful. Based upon the great Pulitzer Prize-winning bl board" lines of 4-column Ad Mat 404. Strings should x novel by Robert Penn Warren, “All The King’s Men” 36 lead from Broderick Crawford's upraised hand to Fs is a brilliant, merciless study of a self-made man, a Be panels of star head stills, preferably the art stills be ruthless big shot, his morals, manners and women. FS shown on page 7 of this pressbook. Copy should be x You should see “All The King’s Men” at the ........ ix that of the ad: "These People Were in His Hip Pocket, el Theatre beginning ......... Its like may not come ix etc." ix this way again. [34 MARQUEE HANGERS: Mount the art stills shown * ee on page 7 of this pressbook on heavy cardboard, on is be the back of which should be full picture and playdate eB credits. Use as marquee and inner lobby hangers. x GIANT POSTCARD TRANSCRIPTION On opening day, set up a giant postcard in your lobby, addressed to Broderick Crawford in Hollywood. Message on the card should read: “We have just seen you in ‘All The King's Men’ at the ................ Theatre in Blanktown, and wish to congratulate you on a performance which ranks with the greatest the screen has ever presented." Outgoing audiences should sign the card. Arrange for a prominent localite to be photographed signing the card. 6 STILL SETS Available from your National Screen Service exchange) 1) production set of 25 flats: 2) newspaper set of 20 flats; 3) newspaper and star set of 25 uprights; 4) 11" x 14" newspaper set of 15; 5) art set (reproductions of key art from the ads); 6) publicityexploitation set (stills used for scene mats and in exploitation campaign). » TRAILER 3) es Exciting glimpses of an exciting motion picture, this i) g giimp 9g By carefully-prepared trailer should be shown to advance ix audiences early and often. Order it now from your Ms nearest National Screen Service exchange. an <a Sees LO 34 51] 3f D4 [3g ps4 bq x x £4 & p34 3f x 3g bq x 3¢ i3¢| 3f 3h 3f >< xx bd 34 3¢ 3f/ 3% xx 3f 3f 3 3¢| 3f 3f [3g 3f 4 x Ibsalbsaibsalpsalpsalbsazalbsalbsalb alba bsalbsalbsalbsalbsalbs bsalbsalbsa esalbsalbsd The 6-sheet on “All The King's Men'' can be cut out and mounted as shown. Have your electrician rig up a string of lights behind the Pulitzer Prize copy at the top of the display, so that they flash on in sequence and remain on for a moment, giving the 5 effect of a tape message. A panel of stills might be x placed at the right. 3 x i) 40” x 60” AD BLOW-UPS : x 4-COLUMN MAT 401 is a "message" ad which deSs scribes the picture's theme and effect. Blown-up to appropriate size and flanked by stills from the film, ie this ad should prove a valuable attention-getter. It FI may also be used as the basis for a personally signed Bg letter from the manager to his audiences, via mailas| ing lists. Be | 4-COLUMN MAT 404 pictures an artist's interprebe tations of the film's principals, and makes a perfect ig “character board.’ This ad can be used for display 3) without change. a is Fralbsdibedips dibs bss aibeaibsdibsdibsaibsaibsalbsalpsaibsdibsabsalpsalbsalbsalbsalbeaibsalbsalbsalpsa balsa calpca PsSPsietiits ita eases Vea Sita Nika Nea ties Nba Sea Sita Shea dies Niea ea ease ea ee eats ibs P29) taste JOHN DEREK {$ POPULAR One of the most sought-after young stars in Hollywood today, John Derek recently was named “man of the year” in a “choose your star” contest by Photoplay magazine readers. Arrange for a similar tribute to be paid Derek by a group of local girls. Plant star stills wherever possible; the following are useful: Men’s Wear: Still Nos. John Derek 6, 7 and 8. Pets: Still No. John Derek 34. Tennis; Still No. John Derek 13. Football: Prod. Still Nos. 173, 175, 177. Farm Papers and 4-H Clubs: Prod. Still Nos. 32, 35, 36, 42, 84. CHESTERFIELDS John Derek has endorsed Chesterfield cigarettes, a fact which should be used to obtain tobacco shop windows and counter displays. Useful stills are Still Nos. John Derek 6 and 8. Page 6 MERCHANDISING “All The King’s Men” is a “natural”? for local merchants who wish to tie in commodities already in stock. Copy lines which might prove useful are: “All The King’s Men Would Love You In (Stacey’s Dresses).”’ “All The King’s Men Could Find No Better Values.” “Perfume to Attract All The King’s Men.” TIE-UP. STILLS In addition to the John Derek stills described at the left, a wide assortment of useful tie up stills is available on “All The King’s Men.” Men’s Wear: Prod. Still Nos. 5, 94; Still Nos. Broderick Crawford 26 and 27. Tobacco Shops: Still Nos. Broderick Crawford 26 and 27. Women’s Wear, Beauty: Prod. Still Nos. 69, 116, 128, 157, 161, 162. Cameras: Prod. Still No. 8. Pet Shops: Prod. Still No. P-30. A 16” radio transcription containing 15-, 30and 60-second spot announcements, with time for local commentator to add theatre and playdate credits, is available. Write direct to: Director of Radio and Advertising Media, Columbia Pictures Corp., 729 7th Ave., N. Y. 19. FOR DISC JOCKEYS ® Dise jockeys can build an exciting series of programs around a “‘Pulitzer Prize Song Contest’ suggested by the fact that “All The King’s Men’ is based upon a Pulitzer Prize novel. Sponsoring radio personality points out that Pulitzer Prize awards are given annually for the finest novels, plays, newspaper work, ete., but no award is given for the finest songs. “If such an award were to be given,” he should ask, “which song do you think would win it, this year (last year, ete.) ?” He asks listeners to submit their song of the year, and reasons for choosing as they do. Most popular tunes are played, and “best”? accompanying let ters receive guest tickets. e An alternate method of working the stunt would be to have the dise jockey play five or ten of the tunes he considers the best of any one year, with listeners picking the “‘prize” song. Lists of songs and the years in which they were published might be obtained via Decea’s “Songs of Our Times’”’ series. RADIO PAGES Get radio page publicity around the screen debut of Mercedes McCambridge, who has been called “radio’s finest actress” by that top authority, Orson Welles. Use Prod. Still No. 165. Anne Seymour and Ralph Dumke are other broadeast personalities well known to radio fans and radio editors alike.