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ANZIO SWEEPSTAKES
The Italian Line and the American Express Rooms for one week at Rome's famed Excel
sior Hotel will be provided winners and guests, plus meals, and American Express will furnish each prize winner with $200 in American Express Travelers Cheques, and arrange sightseeing trips in Rome.
Company are cooperating in nationwide promotion of an ''Anzio Sweepstakes Contest," to be tied-in directly with "Anzio" playdates. Two lucky winners, each with a guest, will be presented with free round trips to Rome plus one week, all-expense-paid vacations in the
Italian capital. A special one-sheet poster, right, for display
at theatres, travel agencies, stores and Italian Line and American Express Company offices, is available in limited quantities from: Columbia Pictures Exploitation Dept., 711 Fifth Satie ey Ave., N. Y., N. Y. 10022. geting
The contest is divided into two categories. The first is a sweepstakes drawing, open to everybody. The second, for armed force veterans, calls for photographs taken by them at Anzio during or just after World War Il.
Entries should be collected by theatre, but they may also be mailed direct to "Anzio Sweepstakes,’ Columbia Pictures, 711 5th Ave., New York, N. Y. 10022. Contest closes Jan. 31, 1969, and trips must be taken before
The Italian Line will furnish first class, roundtrip accommodations between New York and Rome for the two prize winners and their guests, aboard either the Raffaelle or the
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Michaelangelo, the line's luxury flagships. Dec. 31, 1969. ‘ ‘ ee For wide-spread distribution, “Anzio” Exploitation Mat 5A consists of a reproduction of % Anzio Contest the special one-sheet poster shown above, PLUS ‘Anzio Sweepstakes’ coupon for use of % . patrons. Mat is intended for stock 8!” x 14” paper, with room for theatre imprint. Order . Herald Mat JA “Anzio” Mat 5A from National Screen Service. | oe a rc son odds cece evecstindceas bac ae OOOO OOOO OOOO EE
Anzio," the book by Wynford Vaughan-Thomas upon which the picture is based, has been pubea lished in a soft-cover edition by Popular Library and is currently in national distribution. Get in touch with your area's representative or jobber for Popular Library and set up a cooperative promotion campaign. Have them provide copies of the book for presentation to media people and as prizes in your contest. Work with them in arranging window displays with stills and picture credit cards.
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TV Featurette
A compelling "Anzio" featurette highlights the contrast between the war-torn beachhead that was Anzio 25 years ago, and the vacation resort that is the Anzio of today. This 16mm television featurette—in color— will be shipped direct to cooperating station. Be sure to order this Anzio" featurette from:
Robert Mitchum! Peter Falk! Director Edward Dmytryk!
Check the radio stations in your territory! These interviews are being aired by almost 850 stations via Dick Strout's ''Hollywood Profiles'’ program. If these interviews have been broadcast locally, arrange for re! broadcasting with your credits. If they have not yet
Radio Interviews :
Exploitation Department
been heard, and station wants to use the interviews disc, order it FREE, direct from:
Dick Strout, Inc. P. O. Box 907 Beverly Hills, California
Columbia Pictures Corp. 711 5th Avenue, New York, N. Y. 10022
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TV Trailers
Radio Spots
Gripping copy, reminiscent of actual war correspondent reports at the time, tell the story of "Anzio" against background of film's gripping music and sounds of war. There are two 60-second, two 30second and one |0-second radio spots. Order from National Screen.
Television spots feature exciting sequences of the ''Anzio" invasion and the triumphal entry into Rome, backed up by crisp dramatic naration. Television spots include one 60-second, two 20-second and one !0-second spot. Order from National Screen Service.
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