Babette Goes to War (Columbia Pictures) (1959)

OQQQdVVAPdMdIAVAQQVAMVAMAAYMAYYY WOO NONOOOKOOAOKOQAAAOADAAQOOONONDDDODAOODODONODQIVDODVDAVDDODDDQQD0D000D0000DD00000000000000000000000 Brigitte Bardot is one of the world’s most popular movie _The art stills on the picture, Still Nos. Art 1 through Art 6, can Stunts based on Brigitte Bardot’s name in the stars and millions of fans wait for her pictures, so let prove valuable in promoting the picture, especially the line Lovable Brassiere Co.: Nationally recognized as a leading manufacturer, this company is producing the Brigitte Bardot Bra, sold throughout the country in thousands of the better stores. Lovable is promoting the product via a double-page spread, one page of which features Miss Bardot, (illustrated above) in the May issue of Seventeen magazine. In addition a color page will break in the May Ist edition of the Sunday Times Supplement. Point-of-sale material is being prepared for distribution to all store outlets. For further information, write: Lovable Brassiere Co., 180 Madison Ave., New York 16, N. Y. BARDOT! ‘em know she’s in town! BRIGITTE BARDOT LICENSEE MERCHANDISE Top manufacturers of women’s fashion accessories are distributing nationally a number of Brigitte Bardot licensee merchandise items, all of the highest quality and all attractively priced. The several products are perfect for store tie-ins with your playdate and contact with local outlets should be made as soon as your booking is set. For additional information on the Brigitte Bardot merchandise items detailed here, write to: Jay Emmett Associates, Inc., 375 Park Avenue, N. Y. 22, N. Y. ® Find Brigitte Bardot merchandise outlets in your ® Promote some of the Brigitte Bardot items as contown and work with them on cooperative promotest prizes, have models fashion merchandise and tions. set up display in the theatre lobby. e Supply scene stills, posters for window displays. ® Have your stores run a cooperative newspaper ad and include your playdate credits. ® Arrange for “premiums” of theatre tickets to ‘lucky buyers of Brigitte Bardot merchandise. ® Include credits with point-of-sale displays. ® Set windew contest stunts, contestants to guess number of Bardot stills in displays, and a “lucky number” herald giveaway. Rudin & Roth: The three attractive women’s accessory items manufactured by this company, Brigitte Bardot Tights, Leotards and Hosiery, are backed by a large scale point-of-sale promotion featured in the thousands of women’s wear, fashion and other retail stores carrying the product. Dealers also maintain an active schedule of newspaper co-op advertising and it is important they be contacted, for the inclusion of picture-theatre-playdate credits, as far in advance as possible. For more information, write: Rudin & Roth, 45 West 34th Street, New York 1, N. Y. ADVERTISING ART drawings of Miss Bardot in provocative bathing suit poses. Rayex Corporation: This promotion-minded company manufactures Brigitte Bardot Sunglasses and backs their product with ads in national magazines, trade publications and point-ofsale eye-catching display material such as a sculptured head of Miss Bardot for the actual display of the glasses. Advertisements for the product appear in Life and Good Housekeeping magazines, trade magazines and in the country’s newspapers via co-op ads with thousands of retailers in the United states and Canada. Rayex glasses are solid in department stores, drug stores, variety and stationery stores, supermarkets, optical supply stores and all other sunglass outlets. For additional information about Bardot Sunglasses, write: Rayex Corporation, 133-30 37th Avenue, Flushing, N. Y. Boe ee OES OE ee eS OPSOM COV ORR COOGOVOT SOOM OC OOOTOTOOT CTO COC SC OUST OCU OU COU OU COU UC UU UE UU OUOU CU UUOUUUUUOUUUUUUUUUUUUUUDUUUUYUUUU UU UOT EOE SOC UT erie “BABETTE” Picture, “Babette,” might be set around town: ® Invite girls whose initials are B. B. as guests of B. B. opening night. © Find B. B.’s double via a TY program or newspaper promotion. ® Use Still No. Art 1 for plant in beauty shops plugging the ‘Bardot Hairdo.’ Brigitte is wed to co-star Jacques Charrier and the recent birth of their baby made headlines. Use local ® Enlarge and silhouette the figures for top of marquee, lobby standees, and on stairs. ® Dress your street bally in the costume pictured, with the picture title imprinted on the bathing suit, weather permitting, of course. ® Miss Bardot has a large brush in two poses. Go after a newspaper promotion to launch a “Babette Goes to War—for Cleaner City” campaign. Try for supermarkets and stores dealing in cleaning equipment, etc., offering stills and blow-ups for window displays. © Any “Babettes” in town? Admit them as guests and try for interviews. © Offer lifetime pass to theatre to any baby, born in town during playdate, who is named Babette. ® A radio deejay contest: “How many times can you write the name ‘Babette’ on a postcard?” newspaper clips in a lobby display under the heading: Four additional drawings of scenes from the picture, all de“Brigitte Bardot—A Baby in Paris ... And ‘Babette’ _ lightfully capturing the piquant beauty of Miss Bardot, can win here!” top acceptance from newspaper editors. They can be used to illustrate a brief synopsis of the story or can be used in school ® Street distribution of candy “kisses,” as a “Kiss From ‘Babette’. PARACHUTES! y SR eEL TT RG ete PA tee NES CSV vee Gcoky ete TaN aoe ore, | eOmE iol Ka Lape ear aie oe (Mat 1-A; Still No. Art 1) Brigitte Bardot stars in Raoul J. Levy's production of “Babette Goes to War,’ the Columbia comedy in CinemaScope and Eastman Color. Jacques Charrier co-stars. CAST Babette.......... Brigitte Bardot Gerard.....Jacques Charrier Van Arenberg i Hannes Messemer Captain Darcy RES. Seta Yves Vincent Fitzpatrick..Ronald Howard mCnuIs Francis Blanche LOvis = eens Rene Havard CREDITS Screenplay, Jean Ferry, Jacques Emmanuel, Michel Audiard; Original Story, Raoul J. Levy, Gerard Oury: Directed by Christian-Jaque; Assistant Directors, S. Vallin, R. Villiette; Filmed in Eastman Color and Cinemascope; Photography, Armand Thirard; Music, Gilbert Becaud; Editor, Jacques Desagneaux; Art Director, Jean Andre; Music Arranger and Conductor, Raymond Bernard; Production Coordinator, Roger Debelmas; Production Supervisor, Louis Wipt Assistant Cameramen, L. Nee, R. Florent, A. Tizador; Assistant Art Directors, R. Andre, J. Forestier; Assistant Editor, Noel Palenci; Production Man