Baby the Rain Must Fall (Columbia Pictures) (1965)

Colpix Records To Audition Tapes Of Talent Winners In Folk Song Contests! A "New Talent Hunt''—worked onstage, on radio or on television—can give your engagement of "Baby the Rain Must Fall" a tremendous send-off, especially amongst the teenagers of the community, the youngsters who have made the hootenany so popular and folk-singing a major entertainment form. A tape of the winners, singing or playing "Baby the Rain Must Fall,"" should be made and sent to Colpix Records, which is always on the lookout for new recording talent. The tapes will be auditioned, and evaluated; they cannot be returned. In "Baby the Rain Must Fall," Steve McQueen plays a guitar-strumming writer and singer of songs in the East Texas idiom, songs like the title tune, Shine on Me" and "Treat Me Right." Too, he hopes—in the film—that he will some day be able to escape from his sleazy roadhouse environment, to financial success and fame as a composer in Hollywood or New York. Your "New Talent Hunt" should, therefore, be a search for both entertainers and composers, with locally-promoted prizes. Preliminary contest judging might take place at your theatre, at various dances or other affairs, over the radio and on television. Finals, of course, should be held onstage, opening night, with radio and television coverage. Disc jockeys and teenage television personalities might act as judges, or judging might be by audience applause. If sufficient worthwhile prizes are promoted, contestants might be divided up in groups: soloists, boys and girls; duos, trios, combos, etc. Contestants should be encouraged to sing or play whatever folk song music they prefer; if possible, their own original compositions. HOWEVER, COLPIX RECORDS WILL ONLY AUDITION TAPES OF YOUR WINNERS SINGING OR PLAYING "BABY THE RAIN MUST FALL." Theatre manager should send the "Baby the Rain Must Fall" tapes of his ''New Talent Hunt" winners direct to: Merchandising Department, Columbia Pictures Corp. 711 5th Avenue, New York, New York 10022 Tapes will be forwarded to the Colpix Records Auditioning Committee. Include with the winners’ tapes the following information: e Names, addresses and ages of the winners e Photographs of the winners e Name of theatre and playdate of the film e Theatre manager's name and address Tapes must be mailed to the address above, before May 31, 1965. STEREO i yl BABY THE RAIN MUST FALL .... AS-53-ST ELMER BERNSTEIN ae E RAIN MUST io 2 pes = wees © TH Se % The Music Ava Records is releasing an album of music from "Baby the Rain Must Fall," including the title tune and two others: "Shine On Me" and "Treat Me Right." Sung by the We Three Trio, the album will be publicized extensively via point-of-sale material, disc jockey plays, trade advertising, etc. Get in touch NOW with your Ava distributor for mutually-beneficial promotion activity. In addition to the Ava album, and an Ava single of the We Three Trio singing the title tune, a number of other singles are under discussion at this writing. Local music dealers will know what's up-to-the-minute here, as will dise jockeys. -— AWENCITING NEW SCORE © . Ke “BABY THE RAIN MUST FALL" ¢.? 1 ALSO AVORARLE OW AF ‘43 tom SINGLE No. C180 / 10" x 18'"' Window Streamer In two colors, with space for theatre imprint! Distributed to record outlets across the country by Ava Records, with copies available from Merchandising Department, Columbia Pictures Corp., in limited quantities as long as the supply lasts. Stage a Hootenany Contest or no contest, what better place to hold a hootenany than in your own theatre, keyed to the manner in which Steve McQueen and his combo hold forth in "Baby the Rain Must Fall''? Go after audience participation—either dancing, or singing, or both—inspired by whatever folk singers you involve in your promotion. If possible, of course, arrange for your hootenany to be sponsored by local civic organization, college or other organization (as a benefit, perhaps) with publicity virtually guaranteed! Street Ballyhoo On the sunniest days preceding your engagement of "Baby the Rain Must Fall," send out your prettiest girls, carrying opened umbrellas on which has been lettered the film title. Signs on the girls' backs give star and playdate credits. Girls, with their opened umbrellas, might also visit newspaper offices and television studios with your invitations to the film, with the Ava discs and other promotion material. Page 2 The Stars One of the most important boxoffice personalities on the screen today, Steve McQueen rates special attention in promoting "Baby the Rain Must Fall." However, the following suggestions may also be adapted for exploitation around McQueen's co-stars, Lee Remick and/or Don Murray: e Plant star stills with credits all over town. e Set up a_ look-alike contest, worked either onstage or via snapshots in your lobby. In "Baby the Rain Must Fall," Steve McQueen plays a Texas roadhouse folk singer; in "The War Lover," he was a World War Il bomber pilot; in ‘The Great Escape,'' an American prisoner in a German concentration camp. Conduct a contest, via newspapers or TV, naming the most Steve McQueen pictures and his roles in them. e Letter writing contest: "Why | want to See Steve McQueen in ‘Baby the Rain Must Fall’."' Music Stills A number of stills are available for music promotions, and for publicizing the ‘New Talent Hunt" described elsewhere in this pressbook. Still Nos. R213 and R250 show Steve McQueen and his guitar with Lee Remick and six-year-old Kimberly Block. Other stills, showing McQueen in action as a roadhouse entertainer, are Nos. R1759, RI818, R1839 and R1I928. Obtain, and use, ‘em all—in publicity, in music store windows, atop juke boxes and for guitar tie-ups. No real or implied endorsements, please. Sheet Music Colgems Music, Inc., 711 5th Avenue, New York, N. Y. 10022, is publishing "Baby the Rain Must Fall" in sheet form. Make sure copies reach the various singers and instrumentalists in your community, for performance in nite spots, on radio and television, etc., with credits. Too, the sheet music helps displays, and it may be used with the New Talent Hunt described above. supplement music store window and counter