Barabbas (Columbia Pictures) (1961)

DINO DE LAURENTIIS’ “-BARABBAS’ THEATRE BONUS PLAN [BSI I I LIED] The theatre that comes the closest to capacity attendance during Is its ''Barabbas'’ engagement will receive a bonus check covering a full week's salary for every one of its employees. This includes ushers, cashiers, cleaners, operators, stagehands, doormen, etc. There will be a similar bonus given in the category of theatres under 1000 seats and in the category of theatres with over 1000 seats. 2. In addition, the theatre manager and the theatre publicity man responsible for the ''Barabbas" campaign will share an additional award of $1000. If the theatre manager alone conducted the ''Barabbas" cam paign, then he will receive the full $1000. 3. to Exploitation Manager, Columbia Pictures Corp., 711 5th Ave., New York 22, N. Y., before May 31, 1963. Participating theatres must fill in the forms below, and submit them PETbSdIbsababsl bab bz ecdlbzdba xaos bzabxd [exec bsa Pea Pxabedbsaalbcd ocala pcabsab=d xd Bedbcabsab RESP and edbabsdibed bed psd bsd bea pede oz 4. all theatres whose ''Barabbas" playdates start prior to April 30, 1963. This Dino De Laurentiis' "Barabbas" Theatre Bonus Plan is open to 5. of attendance, the winning theatre in each category will be determined In the event that two theatres are tied with the highest percentages 4 BEd PSG bed | Dear Mr. Exhibitor: I am very happy that Columbia is going ahead with my suggested Theatre Bonus Plan. I am sure that you will benefit from this plan, for the idea of competition will help win greater audiences for your theatre. I know that Columbia Pictures stands ready to support your campaign in any way possible. Please call on them for any additional help. Sincerely, Pd PEAIbEA EdFed baba bibed pea pbza bea beat bsdib34 esd bs dbea bea psaBSd Sd IBSd BS psdbza bzdibedbed bed bed bedhead bea bea be dpa Psa sg BSdibzd)bsdlbsd|psd bd bed bedbsd psa bedlbd Dino De Laurentiis = 55/33 pes SIERCESTEES Ed Ev EExd Ped bea bel bcdibsd baba on the basis of the submitted campaign. Decision of the judges will be final. [oe] 3 BB) |) bee DI) Pea psasdibedbsdibsdlbsd bzabealbcd ps diecdbsd bs aibsdbed pedpcd Ee pzabzd edd d PEdPEAR ADCs asd bsd bed bed Bead b=b=d =a bea bsdibea abd Dino De Laurentiis ‘‘Barabhas’’ Theatre Bonus Competition Theatre ___ EVE i Ey “Barabbas’’ Publicity and Exploitation Campaign Report FOR THE THEATRE Manager State CITY STATE : City Capacity — No. of showings held during your engagement Total maximum potential audience for that period “Barabbas”’ played to (No. of admissions) Percentage of capacity —s The “Barabbas’’ campaign was conducted by (theatre manager) (other) Total number of lines of free space achieved in the daily press, weekly press, foreign language press, religious publications, misc. publications — Trailers and teasers used during the following period Cross-plugs at Advance lobby began Description __ Other displays and windows obtained at (theatre publicity manager) Address — Radio-TV promotion time, use of album, single, contest, featurette, misc. material City State At right is the campaign report which must accompany this form. All entries should be forwarded to: Exploitation Manager Columbia Pictures Corporation 711 Fifth Avenue New York 22, N. Y. Outdoor ballyhoo, away-from-theatre exploitation or street ballyhoo Religious promotion campaign, direct mail, etc. Group sales, if any Additional campaign activity Page 3