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JACK PALANGE
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All advertising material in this pressbook, as well as all other newspaper and publicity material, has been approved under the MPAA Advertising Code as a self-regulatory procedure of the Motion Picture Association of America.
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VITTORIO GASSMAN
IRNEST BORGNINE
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WITH BARABBAS ON A JOURNEY INTO A THOUSAND
ADVENTURES... INTO A WORLD OF PASSION AND UPHEAVAL!
TECHNICOLOR® TECHNIRAMA®
Hear the sensational music of BARABBAS on Colpix Records
“BARABBAS”
“ANTHONY QUINN.
SILVANA MANGANO » ARTHUR KENNEDY « KATY JURADO _ HARRY ANDREWS VITTORIO. GASSMAN + JACK PALANCE « * ERNEST B BORGNINE
PAR LAGERKVIST. Scree PHER FRY-P FLEISCHER
Ad No. 311—360 Lines (including imprint space} 3 Cols. x 85 Inches
RELIGIOUS PUBLICATION ADVERTISING
Don't overlook the pulling power of a ''Barabbas'' ad campaign in local religious
publications! | Use suitably-sized ''quote'’ ads from amongst those shown on these
pages; substitute quotes from local religious leaders, or:
“The film by Dino De Laurentiis is as extraordinary as the novel. It is an elaborate religious spectacle that is genuinely religious. Seldom does a spectacle follow through with its religious theme. ‘Barabbas’ does!” —Commonweal “Tremendously impressive. | would recommend “Barabbas’ highly to the attention of religious-minded audiences.” —America “A full color multi-million dollar spectacle that is also an intense and illuminating
religious experience.” —Time Magazine
Allinquiries on this procedure, which is voluntarily subscribed to by the major motion picture companies, may be addressed to: Advertising Code Administrator, Motion Picture Association of America, 28 West 44th Street, New York 36, N. Y.