Barabbas (Columbia Pictures) (1961)

“-BARABBAS Begins Where the Other Big Ones Leave Off! : : ee ee ae : nee re From the moment shooting began—the filming of the Crucifixion scene during an actual eclipse of the sun! winning newspaper and magazine space in tremendous quantity. few of the hundreds of international items: Helping along the pre-selling campaign have been, to cite just a e The campaigns which made ''Barabbas'' a hard-ticket favorite in New York, Boston and Toronto. e The ''Barabbas Art Exhibit'' described elsewhere in these pages. e The importance attached to the Bantam Books edition of the Par Lagerkvist novel. The Colpix Records soundtrack album of Mario Nascimbene’s unusual score. e A special ''Barabbas'' religious programming campaign on leading radio and television stations across the country. e The book, ''Barabbas—The Story of a Motion Picture," prepared by producer Dino De Laurentiis and distributed by him to editors and film reviewers for all national magazines, newspaper amusement page editors and film critics, spokesmen for all major religious denominations, and editors of religious publications. A limited quantity of copies of ““Barabbas—The Story of a Motion Picture” is still available, at this writing, for the use of local showmen. 711 Sth Ave., New York 22, N. Y. ‘BARABBAS’ ART EXHIBIT Six distinguished American artists painted their interpretations of "'Barabbas"’ for a ''Barabbas Art Exhibiton" which has been winning tremendous local publicity wherever it has been displayed. Available to showmen are sets of black-white photographs of the paintings. First shown in New York, the ''Barabbas"' paintings have already been seen in Philadelphia — Fidelity Philadelphia Trust Company Chicago — The Art Gallery-McCormack Place St. Louis — The Pius XII Memorial Library, St. Louis University Atlanta — The Atlanta Art Association Galleries Houston — Foley's San Francisco — Macy's Toronto — Eaton's Department Store Painters involved are: Emlen Etting, Henry Koerner,Fred Nagler, Siegfried Reinhardt, William Thon and Robert Vickrey. The set of six black-white photos, with appropriate commentary, should be used in a dramatic, advance-of-playdate exhibition, at a local museum or library,hosted by the institution's director or a newspaper art critic. Similar presentation might be arranged for TV as well as schools and churches. Use also for newspaper planting and posting on school bulletin boards, in libraries and art store windows, along with full picture and theatre credits. Order the following stills from your Columbia exchange. Still No. BPE-1—(painting by Emlen Etting) Still No. BPK-2—(painting by Henry Koerner) Still No. BPN-3—(painting by Fred Nagler) Still No. BPR-4—(painting by Siegfried Reinh Still No. BPT-5—(painting by William Thon) Still No. BPV-6—{painting by Robert Vickrey WINDOW ARTIST The tremendous production scenes in 'Barabbas wealth of material suitable for visualization. Capitali using stills as subject matter for a show window arti sketch character portraits of the principals and sce film. The merchant in whose window this is being de out the sketches to his customers as premiums, or may be assembled for a striking lobby display at Page 10 For your FREE copies, as long as the supply lasts, write direct to: Exploitation Department, Columbia Pictures Corp., (SS RSRS BE x ee 2 Ua BS IB IB 2 2 | 2 |B BP IB BB BD LS ) 2 a a PTH HN 9 0 fd [| x [S| 2m as 3 Be STS (BF Pe ee [| (| | fa 8S | | BSS Horne. ‘BARABBAS’ WiIVUIU One of the most important composers in motion pictures today, Mario Nascimbene has written, for ''Barabbas,'' one of the most unusual of musical scores, and Colpix Records is releasing the soundtrack album (CP 510). A special Colpix Records album cover and a window streamer are among the display pieces available in limited quantities — from Exploitation Dept., Columbia Pictures, 711 5th Ave., N.Y. 22, N.Y.—to help local showmen achieve window and in-store tie-ups with record outlets. In addition, the "Barabbas'’ theme is being issued by Colpix as IX SPECIAL RECORD! has prepared a special single disc containing excerpts from the "Barabbas' score, and is y disc jockeys across the country for promoThis record, called "The New, Sensational 2,"' is not for sale; it is aimed at, and designed Is of, radio programming. Check with the disc »wn; work with them in mutually beneficial use disc. A limited quantity of the record may be 3 long as the supply lasts, by writing direct to: tment, Columbia Pictures Corp., 71 | 5th Ave., -“Barabbas” has been IESE ES EIPSa babe costed Es bed IREGbSdIbsibdbsabzObsdbsibcdbsdbsdibzd ESPSEaEAiExibad pede) Varad bsdbdbdbsd x {| GALA OPENING: Make your opening of “Barabbas” an event of city-wide importance! Invite local notables, opinion-makers, etc. Make sure theatre front is decorated—Klieg-lighted, if possible! Se ARROW MARKERS: Cardboard arrows pointing the direction to your theatre should go up all around town—and on the roads leading to town! Message might read: “Don’t Lose Your Way! See ‘Barabbas’, etc.” Street stencils, too, if the law permits. EEO EE ooo STREET BALLY: Send a man or girl in ancient Roman costume through main business and shopping streets, carrying large parchment-like scroll: “ “Barabbas’ —Begins Where the Other Big Ones Leave Off!” re EDITORIALS: Go after newspaper editorials and column mention on the importance of the “Barabbas” message in the world today. Local Inquiring Reporter— newspaper, TV or radio! — might go after answers on subject from general public. 2 ee GIANT POSTCARD: Make it as large as pos sible, for use in theatre lobby during run. Audiences are asked to sign the card, which is addressed to Anthony Quinn, as a tribute to his outstanding performance as “Barabbas.” Mayor or other VIP might be photographed as the first signator, for publicity purposes. a SPECIAL MATINEES: Arrange with Sunday schools or regular schools for week-end and morning matinees for groups of children. ee ANCIENT COIN DISPLAY: coin and stamp dealer in town, arrange with him for If there is a window display—with scene stills from “Barabbas”—of ancient and Roman coins. Otherwise, make tie-up with department store to put box in their ads inviting coin collectors to submit their coins for public display during run of “Barabbas’ at local theatre. OO “BARABBAS’ BLOW-UP: Blow-up the title treatment of “Barabbas” to the full length of theatre marquee, or theatre building. Cutout and color appropriately. Local electrician can easily rig an attention-getting “eclipse” of the sun which is a part of the title treatment, and so arrange the lighting as to darken—but not entirely extinguish!—your out-front lighting. It can be a major talking point of your campaign. COSTUMED HOSTS: tumes of ancient Rome; ushers as Roman soldiers. With the Dress usherettes in cos start of ““Barabbas,” each day, have one or more of your “Romans” trumpet a signal from your marquee. BOYS’ JOUST: Arrange with boys’ clubs, scouts, etc., for an outing in which the youngsters hold their own “gladiator” contest. Outfit them with helmets, spears and shields as in Still No. 657. The prize for the winner and/or his ‘group’ might well be seats for a Saturday morning matinee of “Barabbas.” TELEPHONE CANVASS; Have your switchboard girl in slack hours call up residence subscribers with a brief reminder of the coming of “Barabbas.” ———— DAYS TO OPENING: Keep the playdate progressively alive in your outer lobby by a board displayed in advance, and changed daily to tell the number of days intervening before the first day of your engagement. “Ten Days To See The Eclipse Of The Sun In “Barabbas”— “Nine Days, Eight Days,” etc. “SHOP DOWNTOWN: = Arrange with down town merchants for co-op advertising along the line: “Come Down Town To Shop—And Then See “Barabbas” atjthel sericea Theatre.” On suburban and inter-urban trains and buses, arrange for placards to read: “When You’re Down Town, Remember To See ‘Barabbas.’ An Unforgettable Experience.”