Berserk (Columbia Pictures) (1967)

‘BERSERK’-Limit 40 x 60! "Berserk advertising advises patrons their "Berserk"-Limit can be tested in theatre lobby. The "test" consists of the film's 40" x 60" Test your SHOCK-LIMIT before you enter the theatre! HOW MUCH CAN YOU STAND BEFORE YOU GO “BERSERK”? Skull-splintering Spikes shatter my calm... OO Saw-teeth savagely slashing a girl apart rip my nerves... Selling Aids Television Trailers Variously-timed television spots put the "Berserk'’-Limit shock test into the home! Also available, a one-minute "'Berserk'' television trailer which does not use the ''Berserk''-Limit shock test, but effectively sells the film as a "must-see" chiller! Order television trailers from National Screen. } available at National Screen Service. Simply place 40" x 60" on display in lobby, under a green spot which calls attention to it! Use poster in advance, with playdate credits, as well as cur rent. TecMcoLon™ TY HARDIN: DIANA BORS sicnees snuck soy crs CRIES LOH Sorsenliy bo BECK VAMUEL ad REBAR LONER Rotor by HERMAN LOIN < Bhenctea We IBS OLEATE? JOAN CRAWFORD Of first importance in promoting ''Berserk!"' ‘should be the publicizing and exploiting of Joan Crawford whose every screen appearance is eagerly awaited by her fans. e In a radio contest, have a deejay ask entrants to send in post cards listing the titles of Joan Crawford's previous films. e Another deejay contest could offer tickets to the first ten or more listeners telephoning the station and naming Miss Crawford's first picture, "Pretty Lady." e Any local girl named Joan Crawford? If you can locate one or more, have them as opening night guests of their namesake star and plant story in your paper. An alternative could be to admit the first ten ladies named Joan who identify themselves at the boxoffice. e Enlarge, back with cardboard and silhouette the figure of Miss Crawford as the circus ring master, in Still No. 115, for a lobby standee. e Have a huge postcard in your lobby, with Joan Crawford's photo, and addressed to the star in Hollywood. Be sure of ample space for patrons to sign their names under the message: "Dear Joan, We Are Looking Forward to Seeing You in 'Berserk!' " I get dizzy watching a oO warroted body swinging... ae This reminds me ofastein of. [| 7 SS ECUAPABLR PISTIBES: Precants: MTSE BERASS COBEN PROBOSTION DF ON: ROBERT HARRY. fi Se I get stabbing pains when * | I see a victim falion naked bayonets... oe Radio Spots "Berserk" radio package includes a 60-second spot, a 30-second spot dn aa 10-second spot. All available at National Screen Service. Telops Information about telops, style and prices, may be obtained by y writing direct to OQ Title Card Co., 247 W. 6th Street, New York, N. Y. 10036. National Flag Displays a” : 3-piece Streamer, $21.50; DeLuxe Sectional Valance, $2.15 per run ning foot—minimum length, 10 feet; Usher Badges, 50c; 9' x 12' Flags or Wall Banners, single-faced, $80., double-faced, $145. Order these adn other banners from National Screen Service. SEE IT FROM THE BEGINNING! Point up the importance of seeing "Berserk" from the beginning, via newspaper publicity and lobby notices a week in advance of your playdate. On the day of the opening, publicize the starting times with a special box story and an out-front starting time clock which uses skeleton hands which help call attention to your message: "The ‘Berserk’ Terror Begins Al.220.).....0.:c ‘ CIRCUS BALLY An attractive girl in black net stockings or leotards, wearing a high hat and red jacket along the lines of the costume worn by Joan Crawford in Still No. 115 (see Publicity Mat No. IA on publicity page), might walk through town wearing picture credits on her back. The girl can also carry a ringmaster's whistle which she blows occasionally, to call attention to herself. She also calls on newspaper, radio and TV personalities to deliver invitations to the show. ‘BESERK’ CONTEST The condition of being "Berserk," is one of several states of human behavior characterized by disordered speech and thinking, by impulsive movements and excessive emotion. Listed below are a number of other related conditions of mental disturbances, in a mixmatch order. Have a newspaper run the list in a contest offering guest tickets and promoted merchandise as prizes. As an example, the correct interpretation of the word Berserk is, ‘seized with a delirious frenzy," so the correct answer is I-g. a. Wishing evil 1. Berserk b. Wildly distracted 2. Deranged c. Want of reason 3. Amuck d. Deliciously excited 4. Frantic e. Raving lunatic 5. Malevolent f. Slightly unbalanced mentally 6. Madness g. Seized with delirious frenzy 7. Crazy h. Murderous excitement 8. Maniac i. Mentally disordered 9. Frenzied jWildly moved 10. Touched ANS: I-g, 2-i, 3-h, 4-j, 5-a, 6-c, 7-b, 8-e, 9-d and 10-f. HERALD HANDOUT FOR MASS DISTRIBUTION r L E : a TRE HERMES COCER F f e : “BERSERK! emer cad Tabloid Cover (Above) Center Spread (Right) Printed in black and red— inside pages, single color—on news stock! Four 82 x 5'/2 pages, with ample room for theatre imprint on back page, which also carries an ad for the Herman Cohen production of "Berserk," starring John Crawford in Technicolor. The screen's mos = > 15 = naked bayonets... Lod FOU ANSWER MORE THAR 3 QUESTIONS YES, YOU SEE “BERSERK” AT YOUR OWN RISK! t astounding test! Skull-splintering spikes shatter my calm... Sew-teeth savagely slashing = a 2 girl apart rip my nerves... LJ Es $ ‘ get stabbing pains when I see a victim fall on. i IMPRINTING This cost in addition to cost of heralds, 4 lines of type each 4" long. | First 1,000, $5.00 Tey Additional thousands $3.50 per thousand Over 5,000 $3.00 per thousand Extra copy 40c a 4" line Follding, $2.00 per thousand I get diz tching a ey eee SHIPPING We ship small orders by Parcel “| ‘This reminds me of astain of...) [7] | i eee : oe A Post Special Delivery and bill i you for postage charges unless you specify otherwise. Large orders can be shipped by truck if there is sufficient time. Per Thousand $7.50 F.O.B. plant Send Imprint Information When You Order Direct from: HARRY K. McWILLIAMS ASSOCIATES — 151 Lafayette St., N. Y., N. Y¥. 10013 Phone: (212) 915-5013 Page 4