Born Free (Columbia Pictures) (1966)

SLOCUM LUMO UOOULI OLE AUOUOLUUSELIOL IORI OL UID UIELIOOU OVS LOMOOUUEUUOLUOOMONTONIVVOTTOOTIVOTTVONTVONITONTTONTTVONIVOETVOELTONITOOTIVOTIVOOTTOOUINOTIUETTOTTINOTTONTTVNTIUETTOTTINELTONTEVOLTORETIOTTVNETIOOTINETTNTTNTIVIETITUINTIUETITETITOTTTOTTTEEOTCUTTTTTLIVELISUTOTITET TUTTE ONTO Lions Club The International Association of Lions Clubs, a service organization comprised of members from business and professional circles, have chapters in thousands of cities and towns throughout the country. A tie-up with this organization and Elsa the Lion, of "Born Free," would be a "'natural."’ Here are some suggestions: e Contact the head of the local Lions and arrange for a special sellout of your theatre for the premiere, or another performance, as a fund-raising occasion. Offer special price tickets for organization members, for group attendance if the premiere isn't feasible. @ Have notice of your picture engagement enclosed with mail to all Lions Club members, with group price information. @ Announce "Lions Night," in the organization's honor, via advance publicity stories and with the club attending in cars bannered with credits: "We're On Our Way to See Honorary Member Elsa the Lion in ‘Born Free,’ etc." elf a Lions Club member's wife happens to be named "Elsa," give her and her family VIP treatment. .. . And Other Groups Every city in the country has one or more groups of public-minded citizens who are concerned with animal welfare. Among these are: Chapter of the S.P.C.A. Directors of the local zoo Conservation agencies Veterinarian organizations The 4-H Clubs = Scout Groups Agricultural school students American Humane Education Society These organizations can reach large numbers of people who have a sincere affection for animals and who would be deeply interested in seeing ''Born Free." Approach them with the idea of staging a money-raising, charity showing of the picture through their buying out the theatre for an exclusive performance and then selling tickets to members at advanced prices. Once arrangements for the show have been made, work with the groups’ public relations people in planning a gala affair at the theatre, planting of publicity in newspapers, on radio and TV and the general promotion of the event. Make it as important as possible with all city VIP's attending, including the Mayor who might even issue a proclamation in praise of "Born Free Day." Local stores should be involved in the occasion, with displays, newspaper ads and contest promotions. Plan activities at the theatre for the event, with kleig lights, announcement system and coverage by newspaper, radio and TV. Whether or not a charity show is feasible in your situation, go after these organizations for cooperation in promoting ''Born Free" in schools, via letters to editors, in-person talks on radio and television, etc. Invite their heads to any screenings on the picture and offer them special rates for group attendance of members. Provide publicity or a letter on the film to be enclosed with all organization mailings, and posters and stills for their bulletin boards, etc. Many of your local VIP's serve on the boards of organizations like those cited and their sponsorship of ''Born Free" can prove an important factor in your campaign. TTTNETUATTTEELUE LLU ELTU ETT T ETO TTU ETRE ETT ETO L TOTO MDP CTE TCO ECLECTIC MCCLOUD OU O OOS UMPO MEO O LO OMUMO MMU RISO O TIO LUOOU IELTS OTTO UIUUOTIO NETO TION TIN TTSO TN TTNTTSNTLAN ETN TTUTTVOT TRIO TIRE Safari! The Swahili word "'safari,"' a hunting expedition or trip, is in common usage and may be used as the theme for a number of promotions for "Born Free.'' Here are some ideas: @ Department store promotion, based on the words: "Shopping Safari!", in newspaper advertising ‘Born Free’ Charm Bracelet and store-wide exploitation, with "Born Free'' Charm Bracelets, with the picture title and small pendants of Elsa and each of her three cubs, in gold-colored metal, now is merchandised through jobbers to variety, jewelry and department stores across the country. Shown above is a photograph of the bracelet attractively packaged in a box with prominent film credits. Bracelet retails at about $1.00. Showmen can use the item for contest prizes and should tie-in with local stores selling the jewelry for win TUTUTTUUUUEUUEUUOEUELOUEPEEEUEEOEREIOODOUDODUIOUIIUULULUUULCCLUCLLOELICGDOMPOCUUPOUUOOLOCLECCOSOSUUU HMMM OM OOOO OOOO POPP ODIO OOHENONOUNNUNNUUNUNUNNUN NINN TTTNITITOVINTTEDTTNOTEOTTOOTOOTDOOUNONNNNNNNNNOTNNNNNNTNNTTNNNTNTTTNNTTTTTTNTTTTTTTTTTTTTT African Angles Travel to Africa is becoming increasingly popular and local travel bureaus should be happy to cooperate in promoting ‘'Born Free." Provide stills and posters for all available windows and borrow travel posters featuring Africa, for your lobby display. If a large map of Africa is available, post it on a 40 x 60 and outline Kenya, with copy: ‘Born Free’ Country! Kenya, Home of Elsa!" If there's anyone in town who has visited Kenya, or at least Africa, arrange for them to be interviewed on their trip. If they have interesting film footage of their trip avail able, go after a local TV show. Exhibit any photos in a lobby cabinet, as well as souvenirs. Page 12 copy urging public to hunt bardow displays, with stills, streamers, etc. gains in all departments. Order direct from: e Have the cooperating store Mr. Richard Steimle, Dexter Mfg. Co. PHneinee 3) quameees Hchateae 100 Stewart Street, Providence 3, RI. the picture to award those visiting five or more departments in the Special Prices to Theatres for Promotional store and asking for an identificaUse: tion slip in each. Those submitting | Doz. through 5 Doz.—$6.00 per dozen required slips at the theatre box6 Doz. and over—$5.40 per dozen office to receive tickets. Payment must accompany order. Minimum e Have a photography store order, | dozen. stage a Snapshot Safari, prizes awarded amateurs entering pictures of animals or, specifically, Star Teams of lions as they appear in adver tising, as architectural designs, Virginia McKenna and Bill Travers, who play statues, in the local zoo, etc. the lead roles in ''Born Free,"' are only one e Books on Africa are plentiful in of numerous husband-and-wife teams who your local stores and library. Go have starred together in motion pictures. An after special window displays, in interesting ‘‘Born Free" contest might be addition to those arranged for the built around the names of other married couples who have acted together in films. Guest tickets could be awarded those sending in the greatest number, listing them on a postcard. Among them might be: book, ‘Born Free,'' and special arrangements of library editions. e Turn your outer lobby into a "jungle'’ with appropriate wall paper, thatching of the marquee Virginia McKenna-Bill Travers with straw and such accessories Elizabeth Taylor-Richard Burton as African spears, shields, etc. Claire Bloom-Rod Steiger @ Tie-up with a neighboring toy Sandra Dee-Bobby Darrin store and borrow stuffed wild aniJack Lemmon-Felicia Farr mals for a special lobby display.