Born Free (Columbia Pictures) (1966)

Land Rover Po Fah ead AME CH TPA TRE coe ees FEAL S NAME AND ADDRESS The Rover Company, manufacturers of the famed Land Rover automobile, featured in "Born Free," has alerted their agencies and representatives across the country to cooperate fully with showmen in promoting playdates of the picture. A special ad mat (2. Cols., but shown above in reduced size) a poster with prominent film credits, and a color transparency for office and window display, have all been sent to every sales outlet for the Rover Company. "The Rover News,'' the company's publication, carries scenes from the film and an article on Joy Adamson's book and the picture in its April issue. Check your local Land Rover office now and plan a campaign with dealer cooperation, including the loan of Land Rover cars, window displays, postings, co-op newspaper ads, etc. Cub Scouts Leaders of the Cub Scouts, the younger contingent of the Boy Scouts of America, should be contacted in your area for promotional activities on "Born Free" in conjunction with "Born Free,'' the story of Elsa, a lion cub. Arrange a group show for the Cub Scout patrols and publicize via newspaper stories and a lobby board and cover their attendance with photos. The older Boy Scouts should also be interested in the film and can be included in your Group Sales promotion, with all members of the organization attending the show in their uniforms. Boy's Life Magazine, the official publication of the Boy Scouts, has an illustrated feature article on the picture and the story's relation to wild life conservation in the April issue. Get a copy of it and post the article on a lobby board. TTT TV Trailers IN COLOR—and Black and White To capture the entire TV viewing audience, “Born Free" TV trailers are available in color as well as black and white! Each trailer has space for local announcer to add full credits. At your Columbia exchange. SUELO PULL EELS OPTI SMPOETISNETTIOTTTTIPULIITPTTTERTTTT TITTY TT Four ‘Born Free’ TV Featurettes 16mm! Color! Or Black and White! ‘Stampede’? — and how it took place! Story of the spectacular ''Born Free'’ sequence in which Elsa stampedes a herd of elephants. “In the Swim’? — showing Virginia McKenna and Bill Travers swimming with Elsa in the Indian Ocean, and playing on the beach. ‘How to Win Friends and Influence Lions’’ — Virginia McKenna and Bill Travers learn to train and handle the lions in the film. “Kenya Party’” — a view of the Mt. Kenya Safari Club where the "Born Free'’ company, director, producer and stars stayed during shooting, with native dancers and native music highlighting the party given for them. These 16mm color or black-and-white featurettes are for general TV programming, and can reach the entire television audience in your community! Put ‘em all to work! Order the featurettes you want, by name, direct from: Exploitation Department, Columbia Pictures Corp., 711 Fifth Avenue, N. Y., N. Y. 10022. Specify color or black-and-white for the featurettes you want, and be sure to send name of program and address of television station to which you want your selected featurettes to be sent. TUE EEE EEE eee Magazine Honors "Born Free" has been selected as Seventeen Magazine's Picture of the Month, for April, and it also has been given Scholastic Magazine's "Bell Ringer Award" in that publication's April issue. Blow-up these magazine plugs for your lobby; use ‘em, too, in advertising the film in school papers. Magazine distributors should be approached for truckside posters and newsstand tack cards. Volkswagen Tie-In A Volkswagen automobile is used in scenes in ''Born Free" and the company's distribution agencies throughout the country are ready and waiting to participate in local promotions for the picture. A feature story, with scene stills from the film and a listing of the first six premiere playdates, appears in the April issue of the company's magazine, ''Weathervane," sent monthly to all Volkswagen representatives. Succeeding issues will contain additional playdates as they are set. Another Volkswagen publication, "Small World,"' sent to dealers and employees, also plugs the picture. Contact your local Volkswagen dealer! Educator Praise! The National Education Association has sent a leter to its more than 1,000,000 members voicing complete endorsement of "Born Free'' and a general recommendation of the film for students. Take advantage of this important approval by this influential organization in your contacts with the local school authorities which would include members of the Board of Education, college officials, school principals and superintendants and all teachers. Here are some suggestions: e Make up notices for school and col lege bulletin boards detailing your Group Sales plan. e Supply news stories and scene mats for publication in school papers. e Have heralds for the film distributed at school entrances, at athletic events, favorite refreshment spas, etc. e Go after your newspaper editor for comment on the N. E. A. endorsement and information on Group Sales. Title Promotion As a title, ‘Born Free" lends itself to a numer of promotion possibilities, especially when worked with a radio or television personality, or a newspaper. Following are a few examples: e "Born Free'’ guest admissions, with sponsoring agency playing host, to all persons born in the United States whose birthdays fall On opening day, or during your playdate. e Properly approached, newspaper editors should find the title a worthwhile editorial subject: ‘What it means to be 'Born Free.'"’ e In the same way, the title may also be the basis of an essay contest, to be conducted in local schools, with guest tickets as prizes. e Plant a boxed story in a local paper to the effect the parents of all newborn children in the area — babies who are ‘Born Free’ during the playdate of the picture — will be admitted to the theatre as your guests, for one full year. Animal Stars A radio-promoted contest may be based on "Elsa,"' the name of the lion in ‘Born Free,’ with a disc jockey offering guest tickets to listeners who send in postcards with the most names of other animals who have starred in motion picture. There are many of them, such as Francis the mule, Lassie, the dog, Rhubarb, the cat, Flipper, the porpoise, Black Beauty, etc. Pet Story "Born Free" is one of the most interesting stories ever to be written about a pet. In a newspaper or radio promotion, offer promoted prizes of ''pet'’ items, and guest tickets to the picture, for brief descriptions on postcards of local pet owners’ experiences with their animals. Have contest announcements on placards for pet store windows and provide stories for a cooperating newspaper. Page 13