Bunny Lake Is Missing (Columbia Pictures) (1965)

THE MUSIC RCA Victor is releasing the "Bunny Lake is Missing'' soundtrack album, and is giving it a major promotion campaign, starting with advertisements in such music trade publications as ‘Billboard,’ ‘Cash Box' and Variety.’ Consumer advertising includes insertions in such national magazines as ‘Commentary,’ ‘Cosmopolitan,’ ‘Esquire,’ 'High Fidelity’ and ‘Holiday,’ and in the many newspaper magazine sections. In addition, RCA Victor is distributing counter and window display material for national distribution to its dealers, as well as newspaper co-op advertising mats—one of 140 lines and one of 280 lines. The "Bunny Lake is Missing'’ music also is being pushed with disc jockeys, trade and consumer publicity, etc. Work the following: e Make contact at once with the local RCA distributor and fieldman in your area. e Promote singles as give-aways for theatres. e Work out reciprocal advertising and display material. e Make available stills and other promotion material for RCA distributors. e Be sure all radio stations have records. e Arrange contests with local radio stations giving away tickets and records. e Make sure music stores have sufficient display material, including film art. e Give album to public library, school or hospital, with publicity credits. OTHER FILM MUSIC Music from Otto Preminger's many hit films has won wide acclaim. Soundtrack albums are available in the music libraries of most of the country's radio stations. Work with a local deejay on a musical salute to the producer-director by having these recordings played on a special program. Of course, your "Bunny Lake is Missing" should be plugged at all times, and the Paul Glass music from the picture also should be played. Shown above, the 14!/." x 24" streamer in full color, plugging the ‘Bunny Lake is Missing" soundtrack album and distributed by RCA Victor to record dealers thoughout the nation. At right, the magazine ad being taken by RCA Victor on its "Bunny Lake is Missing'' soundtrack album. Variations of this ad also are being used in a newspaper co-op ad campaign. Another promotion angle could be a contest based on the music from Preminger THE ZOMBIES One of England's more popular recording groups, The Zombies, figures importantly in Otto Preminger's "Bunny Lake is Missing. Parrot, a London Records division, is releasing two songs the sing in the film, on a 45 rpm (Parrot #9797); the songs are: "Remember You" and "Just Out of Reach.” RADIO STUNT Work with a cooperative deejay on a "Find Bunny Lake’ radio promotion, the broadcaster to announce appearances of his station's "Bunny Lake," in different sections of the city, for several days before the picture opens. An usherette plays the role of 'Bunny,' dressed in the costume described by the disc jockey. She walks through the locales at the times specified over the air and awards guest tickets to the first five people identifying her and naming both picture and station. films. A disc jockey plays excerpts from the several albums and offers guest tickets to listeners sending identifying the Otto Preminger pjctures in which the music was heard (see below). RCA SINGLE "The Bunny Lake Theme" has also been recorded by Hugo Montenegro for an RCA Victor Records 45 rpm single. OTTO PREMINGER FILM LOGO CONTEST A 2-col. mat, No. Expl. |, bearing newspaper. Enlarge a proof of the ee —,, ee! | ae o AN OTTO PREMINGER FILM reploductions of seven logotypes drawn by artist Saul Bass to advertise and publicize as many Otto Preminger films, may be used in a mat for a lobby board for an advance teaser so patrons can test themselves identifying the films. The titles, by number, are: newspaper contest, with one logo to appear each day for seven days preceding playdate. Contestants iden . "Anatomy Of A Murder" a ithe an om PREMINORR ILM tify the logos by matching the num2. “In Harm's Way’ ber of each drawing with the picture 3 "Exodus" title, on a postcard addressed to the “eRe aR RR EP SE NT ERSTE 4. "Bonjour Tristesse' 2-Col. Expl. Mat No. |, shown above, is available at your By Gunny. Lake ja Minera: National Screen exchange. In addition to its use as suggested here, mat may be used in a single one-shot 6. "Man With The Golden newspaper or theatre contest when printed in its Arm" entirety. Don't overlook television potential; your TV film commentator might want to focus on these logos 7. “Advise & Consent" as he talks about "Bunny Lake is Missing’ and other great Otto Preminger films. Page 12