Casino Royale (Columbia Pictures) (1967)

PETER SELLERS URSULA ANDRESS DAVID NIVEN WOODY ALLEN JOANNA PETTET ORSON WELLES DALIAH LAVI DEBORAH KERR WILLIAM HOLDEN CHARLES BOYER JEAN-PAUL BELMONDO GEORGE RAFT JOHN HUSTON and Co-Starrin TERENCE COOPER BARBARA BOUCHET GABRIELLA LICUDI TRACY REED TRACEY CRISP KURT KASZNAR ELAINE TAYLOR ANGELA SCOULAR pius a Bondwagon full of the most beautiful and talented girls you ever saw! 17 INTERNATIONAL STARS "Casino Royale" has one of the most impressive casts of top international favorites ever brought together for a single motion picture. Capitalize on this exciting roster of important screen personalities! Here are some of the ways to do it: Mi Blow-up the column billing (left), from an ad or poster to as large a height or as great a width as the available space permits .. . for use on the side of theatre entrances, for floor-to-ceiling lobby display, for special pasting on cardboard under-marquee and ceiling hangers, etc. MW Turn an inner lobby wall into a giant “Vote Your Favorite” display. Side of display carries the star’s names, blown-up to appropriate size and separated by rules which run the length of the display. These then permit patrons to vote their favorites, after seeing “Casino Royale.” Wi Run ribbons from the columnar billing at the side of a “Casino Royale” poster to stills showing the various stars in action. Wi Pressbook pages carry eight 1-col. star heads. These are for newspaper and program planting, of course, but they also may be used in a distribution—street or store—which calls attention to the film. Print each 1-col. star head in colored ink, on heavy colored stock for greater effectiveness. Under each cut might be a caption, like: “This is Peter Sellers, One of the 17 International Stars of ‘Casino Royale.’ Others are Ursula Andress, David Niven, Woody Allen, Joanna Pettet, Daliah Lavi, Terence Cooper and Barbara Bouchet. Win Guest Tickets! Collect ’Em All!” Reverse side of card carries billing and playdate credits, co-operating merchant message, etc. @ During production and afterwards, and especially now that the film is in release, “Casino Royale” has received an enormous amount of magazine and newspaper publicity. Keep an eye open for current breaks; use them, along with earlier magazine articles, in out-front advance and current displays, as supplementary window and tie-up display material, etc. Following are a few of the more recent national magazine breaks as well as others that have definitely been scheduled by editors. Glamour, February, 1967; Look, Nov. 16, 1966; McCall’s, Sept., 1966, Oct., 1966; Playboy, Feb., 1967; Status, January, 1967. Scheduled magazine publicity includes Ladies Home Journal, April, 1967; Life, April issue; McCall’s, May issue; Saturday Evening Post, April 22. ON-CAMPUS One phase of your picture pre-sell campaign should concentrate on publicizing ''Casino Royale'' among your area's high school and college students. The editor of a school or college paper might act as a press agent for the film prior to your opening. He might: MI Post picture announcements and stills on all bulletin boards and spot posters in cafeterias, book stores, campus co-op stores, etc. Mi Conduct a contest to find co-eds for a Bond Beauty competition, one girl from each school to act as hostess opening night. WI Place publicity in school and college publications and contests on their radio stations. MI Arrange for the distribution of heralds: on-campus, slip-sheeted in school newspapers and magazines, used as package stuffers, etc. ‘ROYALE’ LEOTARDS! Bring the "Casino Royale" girl to life! Columbia commissioned a fabrics manufacturer to duplicate the op art pattern of the logo figure in material that has been made into one-piece stretch leotards! When worn by an attractive girl, the effect is that achieved in the logo! The girl, garbed in her "Casino Royale’ leotard and wearing a red wig, should visit VIP's for photographs, disc jockeys and editors to plant publicity, stills from the picture and records; should appear on local television, for interviewing on her experiences in the costume and on the picture; visit department stores, shopping centers and other centers of activity, etc. MA limited number of these “Casino Royale” leotards are available FREE, on loan from your Columbia exchange. Put your “borrowing” bid in NOW! Page 12 STILL NO. ART 2 The "Casino Royale" art work of the girl with guns is reproduced in black and white Still No. Art 2. This black-and-white still, blownup and placed near one of the full-color poster or display reproductions of the art work, might be used as an interesting window or store stunt . . . with art students or an artist invited to try their hand at putting on the correct colors. Art supply house might want to supply the water-soluble paints, and publicize its own participation in the stunt. An outline drawing of the key art may be found in the Color-In Mat illustrated elsewhere in this pressbook. PRETTY NUMBERS One of the spectacular scenes of "Casino Royale" takes place in a Riviera gambling casino with Peter Sellers as one of the film's James Bonds, 007, and Orson Welles as Le Chiffre, opponents in a game involving hundreds of thousands of dollars and the fate of nations. Play up this thrill-comedy sequence—and the picture!—via a "gambling'' wheel, in your lobby or on-campus. Wheel might be spun continuously by students, working in relays in order to determine a successful "system" by keeping track of the sequence of numbers as they come up. Point is, of course, that over each number on the wheel there should be pasted a photograph of a pretty girl—either the Bondwagon beauties from "Casino Royale" or co-eds and girl friends of the co-operating students! Begin the stunt in advance, and use the winning’ numbers—and accompanying pictures—on a lobby board and in a newspaper story. LOTS OF BONDS! Charles K. Feldman's "Casino Royale" is suggested by the lan Fleming novel, the first in which James Bond, 007, made his literary appearance. Bond and his code number are, today, universally recognized and both the name and the number can be promoted to various way to capture attention to "Casino Royale." For example: Wi Well in advance of opening, make up a stencil using the Bond name and number, along with the film title, as is used in the film’s key art, and imprint at cross walks of important streets in town. Mi Offer guest admissions to residents who can show a driver’s license, auto registration, telephone number or other official document with the three numbers in that order. Wi Adisc jockey might offer guest ticket prizes to listeners sending in postcards with the digits written the greatest number of times. Entrants should indicate their count of the number on the front of the postcard. W@ Ask local deejays to sponsor contests to publicize James Bond and “Casino Royale,” offering guest tickets or book prizes for competing listeners. One stunt might have entrants send in postcards finishing in 25 words or less a sentence beginning: “I Want to See the James Bonds in ‘Casino Royale’ Because...” Another idea would be to have listeners send in post cards naming other types of Bonds they have heard of, such as Savings Bond, Bail Bond, Bond Paper, Bottled in Bond, Bond Market, Bond Servant, etc. W@ Are there any people living in town named Bond? Check your telephone directory and if feasible, invite them to attend a specific screening of the picture via a newspaper story. If one of them happens to be a James Bond, arrange for interviews.