China Venture (Columbia Pictures) (1953)

Washington Hears U.S. Sought Foes Surrender Before Blasts: Mysterious ‘China Venture’ Facts Cannot Be Confirmed or Denied! Washington, D. C.—Washington today was unable to confirm or deny a series of strange new facts about the blasting of the enemy. The hush hush story of the war, and one of the most amazing adventures in the history of all warfare, the refusal to comment on World War II’s Operation 16-Z, more familiarly known as “China Venture,” has not failed to still increasing interest in the decision that changed the face of the world. If anything, Washington’s “no comment” contributes to growing belief in the authenticity of the story. Recorded by Columbia Pictures, just as it reportedly happened, “China Venture” is the factual account of a “recon” team that penetrated deep into the jungles of South China, to bring back a man or the information he had. The man they hunted was Japanese Admiral Amara, head of the enemy’s Naval Intelligence. Badly injured when his plane crashed, Amara was being held prisoner by Chinese guerrillas, U. S. Marine and Naval personnel—including a doctor and a Navy nurse—were sent in to rescue Amara, so he could be brought to Washington for questioning. The members of the combatintelligence mission were told that, if Amara is found to be too badly injured, they were to try to get from him the answer to the single question: “Is the War Party so firmly entrenched that America must resort to a new weapon, deadlier than any ever known before?” History has recorded the answer to the question asked of Amara, even though Washington cannot confirm or deny the “China Venture” answer to the question: “is it true?” The actual “China Venture,” officially known as Operation 16-Z, had its beginnings on January 27th, 1945, when a small detachment of Marines commanded by Captain Matt Reardon, a peacetime New Jersey policeman, was ordered to escort into the China jungles a Naval medical team and a Navy intelligence officer. Their job was to find Amara and bring SALUTE NAVY NURSES Navy Nurse” Salute the girls who served as Navy nurses, the role played in the film by Jocelyn Brando. Listed be low are some suggestions: CONTEST: SPonser in local Navy base, or stage at your theatre, a ‘Most Beautiful contest! Besides promoted prizes, arrange a ‘‘day” for the winner by enlisting the cooperation of leading city officials and military dignitaries. Plant stills of contestants in daily papers. REUNION: Canvass your town for former Navy nurses to etieed your opening night showing of “China Venture.’ " Promote the reunion in local newspapers and radio and get interviews relating to the nurses’ exciting wartime experiences. BRANDO: Jocelyn Brando mer? her film debut in “China Venture."’ Use mat (left) in publicity and plant stills throughout town! The following ore available at National Screen: Still Nos. Mat 1-B; Still No. 112 112 and 113. 15-SECOND RADIO SPOT him out—alive, if possible. Columbia Pictures’ screen record of the fabulous trek, with its battles and bargaining with guerrillas and a Chinese war lord, and with its ultimate brush with enemy paratroopers seeking to rescue Admiral Amara, is told by Edmond O’Brien as _ Captain Reardon; Barry Sullivan as Commander Thompson, the Naval officer who was flown from the Third Fleet to join the mission, and Jocelyn Brando as the nurse. STRANGEST ADVENTURE OF THE WAR is depicted in Columbia Pictures’ “China Venture,” starring Edmond O’Brien, right, Barry Sullivan, and Jocelyn Brando, left, as members of a “recon” team that unearthed the secret reason for blasting the enemy! Mat 6-A (same size as shown) available at National Screen. USE IT THIS WAY! ® Locally-print, in quantity, for street distribution, with your theatre credits in this space Reduce printing and distribution costs by carrying local merchant's selling message on the re verse side. @ Use the 2-column publicity mat in this herald separately as a theatre page plant. It is also available as Mat 2-C; Still No. 6. © Blow up for use as advance lobby display, and out front 40” x 60”! ©@ Plant as a newspaper story, or use as a spectacular advertisement! ® Try to get local former war correspondents to comment on radio, TV and in their newspapers! ®@ Get local paper to query Wash CHINA FIGHTERS Honor localites who saw duty in China via your theatre and lobby, radio and TV, and _ news papers. Here's how: BIG OPENING: se Public Relations units nearby military camps for aid in staging a sie opening night premiere complete with parades, flags and pennants out front, and revolving searchlights. SOUVENIRS: ee your territory for G.l.’s may have brought back souvenirs from ies or articles of a Chinese nature. Arrange for a lobby exhibit of these articles with cards giving credit to the vet from whom it has been borrowed! BALLY: Dress a young man in a jungle fighting outfit (see Still No. 13) and send him through principal streets of town in advance of playdate, with a sign on his back reading: ‘‘I'm on My Way to a Rugged ‘China Venture’ at the State Theatre Starting Friday!” TRAILER, STILLS The split-second action trailer is available at National Screen Serv ington correspondent about the yarn! See the strangest story of the war! See the secret reasons for blasting ice exchanges. Order it and these © If desired, give herald a local four still sets: the enemy! See Columbia Pictures’ ‘‘China Venture,” starring Edmond O'Brien, Barry Sullivan and Jocelyn Brando! See the story Washington angle by routing-out headline used 1) 25 flat stills; 2) 20 uprights; 3) art set of 3 (photos of key ad and poster art); 4) publicity-exploitation set (stills used in publicity cannot confirm or deny! See ‘‘China Venture’’ at the State Theatre and substituting name of your town starting Friday! for ‘‘Washington.”’ and exploitation campaigns). Page 7