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Help Vets Get Their Medais
Every veteran in your town is entitled to medals—one for every ribbon and combat star he received during his time of service! Help the GI’s get their medals— and make your ‘‘Combat Squad” playdate a center of city attention—by offering free mailing for all medal requests written at a desk specially provided for that purpose in your lobby. All the vet has to do is include a copy of his discharge certificate, and a request for his medals, in an envelope which is ad
dressed to:
Decorations and Awards Branch, Adjutant General’s Office, Department of the Army, Washington 25, D. C.
Publicize the stunt extensively, via newspaper, radio and TV programs. Arrange for newspaper publication of photos of veterans ap
plying for their medals, as
well as air and newspaper
interviews.
OVERSEAS MAIL
Set up a desk in your lobby with theatre stationery and invite patrons to write to their men in the combat squads, with theatre mailing the letters and paying the postage. Publicize the stunt in the press with pictures of mothers and sweethearts writing leters in your lobby. Be sure you get prominent picture and theatre mention in the publicity.
‘COMBAT SQUAD’ EQUIPMENT
With the cooperation of your local army office show the folks in your town what the boys wear in action. Set up an exhibit of combat wear and weapons in your lobby or in a prominent window, with a liberal display of stills including Still No. 41, above. Tie it up with the local recruiting program by having the army set up a recruiting desk or poster with the display. Suggested copy: ‘C'mon! Let's Go! See Columbia Pictures’ ‘Combat Squad’ in Action at the State!"’
MARTIAL MUSIC
Work with disc. jockeys in setting up a special
program of marches and sentimental G.I. song hits, in honor of the men of the *‘Combat Squad,” wherever they may be. In addition, a contest might be worked out around the songs and music played, with radio audiences guessing the names of the battle song favorites played. Use this same martiai-music angle in your own theatre, following your public address system playing of a march or other martial tune at show breaks with the anouncement of your forthcom
ing ‘Combat Squad”’ playdate.
TRAILER, STILL SETS
Pre-sell the excitement of ‘*Combat Squad” with this trailer which gives your patrons a closer look at the thrill-filled life, love and glory ahead-ofthe-front-lines than anything else they have ever seen. Order the trailer from your National Screen Service exchange for frequent showings starting well in advance of playdate. Also available at National Screen are the following four still sets: 1) set of 25 flat stills; 2) set of 10 uprights; 3) art set of 3 (photographic reproductions of key ad and poster art); 4) publicity-exploitation set (stills
used in publicity and exploitation campaigns).
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