Cowboy Blues (Columbia Pictures) (1946)

EXPLOITATION 1) Tag the Hoosier Hotshots’ own radio program, “The National Barn Dance,” with spot announcements immediately before and after the Saturday evening broadcast on NBC. In this way you are assured of your radio spots hitting the right audience. 2) Suggest to juke box distributors that they flood the local coin machines with as many Hotshots records as possible. Snipe each machine with playdate and picture credits. BLUES IN THE NIGHT You won't have boxoffice blues if you begin now to corral the local amateur 3) About a week before your opening, begin to play Hoosier Hotshots recordings in your theatre lobby and from your marquee. Make certain to credit “Cowboy Blues” by way of lobby posters or recorded announcements. 4) Arrange with drug stores carrying Alka-Seltzer, the Hotshots’ air sponsor, to include Prod. Still No. 24 (shown right), mounted on an attractive credit card, in all window and counter displays of the product. Spotlight on the Hotshots! Make the most of the fact that the Hoosier Hotshots, nationally famous quartet of radio and screen, are featured in “Cowboy Blues,” by promoting the picture through them in the following ways: 5) Here are the very latest Hoosier Hotshots recordings—make the most of them! arias “Rhyme Your Sweetheart” (Okeh *6613); “Hut Sut Song,” “Let's Not and Say We Did” (Vocalion #06273); “Keep an Eye on Your Heart,” “There'll Be Some Changes Made” (Vocalion *030725); “Bullfrog Serenade,” “Dude Cowboy” (Vocalion #06503). SONGS GALORE! Here are seven delightful ditties, ready to spearhead your promotion in music WESTERN THEME Decorate your lobby and out-front with Western adornments a week before your talent for a rip-roarin’ “Cowboy Blues” shops and juke boxes. playdate. Place ten-gallon hats, toy Musical Jamboree on your stage opening ___sonc |___PUBLISHED | RECORDED revolvers, gun holsters, spurs, and even : ys Hill & Ri . . night. Have the contestants compete for \pecite) Been Down 81 roabasise sea a cactus plant in prominent spots thruBoulevard ef Hollywood, Calif. | awards for the best singing, dancing and out your lobby. To further augment the instrumental renditions of Western songs. | othe First thing | Hil & Range Western theme, dress your usher staff in : a I Do Every 6404 Hollywood Start promoting the jamboree at least Morning” | Boulevard | cowboy togs, each carrying a cardboard | Hollywood, Calif. two weeks in advance of playdate via |-— SS a a ae badge with the following copy: “Cowboy Blues — Here Friday.” “I'm Thinking ToPeer International | Bluebird: 5122 news releases, radio announcements, night of My Blue 1619 Broadway Carter Family | Eyes" | New York, N.Y. 11494-Dick Todd lobby poster and heralds. Get a few | F f Decca: 18136, progressive merchants to contribute | 18769 : Ss Bing Crosby some of their merchandise such as spurs, | ath . | Okeh: 06612 boots and other riding accessories as | Louise Massey & ; ieee ; the "Westerner BLUES ON PARADE prizes. In return give ‘em rousing plugs 2 we 1 i | “The Coat and Sun Musi | | z during the entertainment. Pants Do All the 30 West $7 se ‘Cowboy Blues” should interest many Work” lew York, N.Y. =| 2 ai merchants around town to feature their “Si: We Put Bell Musi: | Bluebird: 8806 . Bisdiavia( thei |iitc/o) DavelRingleya | [iCassiixras blue wearing apparel. A socko window Henhouse” 1607 Broadway + 9916 F : New York NY. | Conrera Sue display could be one featuring, as “cowOkeh: 06425 | ” = 7 | Se ee boy blues,” blue work shirts and blue ‘ ’ F BLUES’ CONTESTS Bhythm te Our | SontiyJor denim trousers and overalls for boys and men, and blue denim slacks for girls and women. Tie-up poster might read: New York, N.Y. Here are two musical contests that are = cee Beal | dt t 's ] t di eae Bonnet American Music, | Decca: 5243 r town s largest audiences, ue Inc, Sons of the geare o your to fe | “Enjoy Outdoor Fun in Our ‘Cowboy Blues!’ You 9109 Sunset Blvd. | Pioneers Hollywood, Calif. | Can Also Get Your Share of Fun by Seeing ‘Cowboy Blues,’ the New Columbia Musical Western, at the ers. State Theatre Friday!” TIE-UP STILLS the newspaper readers and radio listen 1) FOR NEWSPAPERS: Arrange with the editor of a local paper for a one-shot contest in which readers are asked to compile a list of songs with the word “blues” in their titles. Award guest tickets to the first 25 contestants sending in the longest lists. To avoid ties, have each contestant include a 50-word essay on “My Favorite ‘Blues’ Song, and Why.” Examples of such song titles include: “St. Louis Blues,” “Memphis Blues,” “Beale Street Blues,” “Wang Wang Blues,” ‘Blues in the Night.” etc. RADIO SPOTS Use radio to announce your opening of ” Cowboy Blues.” Here are t : 2) FOR RADIO: Have a disc jockey run a “Blues on / ‘wo spots: Parade” radio quiz in which listeners are asked to name the “blues” numbers played. ANNOUNCER: Feeling low? Got the blues? Don’t see a doctor, see Columbia Pictures’ “Cowboy Blues,” bursting with melody and mirth! Don’t miss “Cowboy Blues,” the guaranteed gloom-chaser, coming to Make certain that “Cowboy Blues” is Pee eee Sai plugged as inspiration for both contests. ANNOUNCER: “Cowboy Blues,” a package of film fun that'll chase your blues away, is comin’ your way. For rousing entertainment see Columbia Pictures’ “Cowboy Blues,” coming to the State Theatre Friday! ADVANCE TRAILER It's jam-packed with music, action and fun! It will make them want to come back RADIO PUBLICITY to see ALL of “Cowboy Blues!” Order NOW from your nearest branch of NATIONAL SCREEN SERVICE Plant this group of Jeff Donnell stills in dress and specialty shops and department stores. Be sure to include a trim credit card. Use the publicity material in this pressbook for radio. Rewrite the stories to fit the requirements of your Hollywood chatter program, musical show, etc. Page 5