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Page 8
ra No. 302—303 Lines—3 Cols. x 7!/ Inches
COLUMBIA PICTURES Presents co-starring Ef a N A
CAMILLA SPARV ALDO RAY
NINA WAYNE ROBERT WEBBER TODD ARMSTRONG Produces by CARTER DeHAVEN
Written and Directed by BERNARD GIRARD A DeHAVEN-GIRARD PRODUCTION EASTMAN COLOR
Ad No. 203—158 Lines—2 Cols. x 554 Inches
USE THE TITLE!
The unique title of the picture, ''Dead Heat on a Merry-Go-Round," should be given as much exposure as possible. Here are some ideas which will prove helpful:
e Perk interest in your playdate by using the initials of the title in teaser stunts, such as lettering on the sidewalks, and imprinting on throwaways: "''D. H. O. A. M. G. R.' Thursday, State Theatre!"
e Have a deejay announce the letters and offer guest tickets via a drawing to those sending in the correct picture title on postcards.
e Another disc jockey can award guest admissions to listeners sending in postcards containing the most words of three letters or more made out of the initials.
e For a newspaper contest, award similar prizes for readers submitting the longest film titles, like "Dead Heat on a MerryGo-Round," such as "Dr. Strangelove; or How | Learned to Love That Bomb," "The Wonderful Men in Their Flying
Machines," etc.
e Another idea would be to print the individual letters, D. H. O. A. M. G. R., on slips of paper, limiting the quantity of one letter, and distribute as widely as possible. Those presenting all the letters to a cooperating supermarket, or at the boxoffice, to win promoted prizes, guest admissions, etc.
HANDCUFF STUNT
James Coburn is handcuffed to one of his partners in crime, Aldo Ray, in scenes in the picture, all part of an ingenious scheme to rob a bank. Work several handcuff stunts as part of your exploitation campaign.
e Handcuff a pretty girl to a light pole
in the business section of town, wearing a
sign: "James Coburn Put Me Here As
Part Of His Plan To Rob A Bank In
‘Dead Heat on a Merry-Go-Round’ At The State Theatre!"
e In advance of playdate, have two boys or two girls handcuffed to each other, see how long they can go around together, i.e.: eating, sleeping, going to school, etc. They can also serve as ballys walking around town with appropriate credits on their backs, visit stores, radio / TV stations, etc.
e Stage a contest among college students, male and female, to see which couple can stay handcuffed the longest. Go after newspaper and photo coverage of the stunt.
AIRPORT CITIES
The names of airport cities throughout the country are abbreviated via three capital letters on their luggage tags. At Los Angeles International Airport, where James Coburn robs a bank, these initials are LAX. Plant a contest with a cooperative newspaper in which entrants are to identify airports of other cities from their identifying sets of three letters. In the list below, names of the cities are furnished and are to be omitted. The stunt may also be worked with a deejay awarding guest tickets to the first listeners naming the city from the broadcast initials.
BOS-—Boston CVG—Cincinnati JFK—Kennedy, N. Y. LGA—La Guardia, N. Y. MKE—Milwaukee MSY—New Orleans CLE—Cleveland GEG—Spokane STL—St. Louis PHL—Philadelphia LAX—Los Angeles ELP—El Paso