Death of a Salesman (Columbia Pictures) (1951)

‘SALESMAN’ MosT HONORED PLAY IN THEATRE HISTORY! y Te ° “Death of a Salesman” is the most honored play in the recent history of the theatre. It has Now A Stanley Kramer Hit! won the Pulitzer Prize, the N. Y. Drama Critics Circle Award, the Theatre Club’s Gold “Death of a Salesman,” in its film form, is Stanley Kramer's greatest production, topping Medal, the Newspaper Guild’s Front Page Award, the American Theatre Wing’s Antoinette Perry Award and the Donaldson Award. in audience and critical acclaim even such triumphs as ‘‘Champion,’’ ‘‘Home of the Brave,’ “The Men” and ‘‘Cyrano de Bergerac.’’ Capitalize on the Stanley Kramer repu 3. tation for the best in screen entertainment! See page 8 of this pressbook for the attention, getting 4-day “Kramer Hit Contest,’’ as well as the suggested newspaper editorial. In * Make sure that everyone in your town knows 6 addition, obtain stills from the Kramer hit pictures listed above and use them, along with about the “Death of a Salesman” awards before your playdate. Stress these honors in your A i ads, in publicity and your lobby. Follow through with the other suggestions on these stills from ‘‘Death of a Salesman,”’ in an arresting advance lobby display! Plant the newspaper editorial suggested on page 8, as well as the Stanley Kramer publicity story on page 11. The newspaper and magazine ‘‘quotes”’ on the picture, as well as local reviews pages to make your patrons aware that “Death of a Salesman” is the most extraordinary motion picture of 1952! and the New York and Los Angeles reviews (printed on pages 6a and 7a of the advertising section) can be used effectively. DBP BPE BP BP BPE BBB BPP PUSFUSFUSFUPFRUBPFUBGUGUSU™SD PRIZE COMMITTEE MERCHANDISING PERSONAL MESSAGE Let your patrons know about “Death of a Salesman” Stress the number of awards accorded the Ask one of the leading manufacturers or F pn mi ey i with a special “letter from the manager” (below). The stage version of “Death of a Salesman” by merchants in your town to link his product é : Pecans ce same copy might be used in lobby displays and heralds. arranging a local award for the film. Select or service with “Death of a Salesman” in a committee of local personalities and cooperative advertisements and window It is with great pride and pleasure that we announce the local : A ap : f premiere, at the .... Theatre, of the long-awaited motion picture screen the picture for them. Then arrange displays. Use tie-in copy like the following: version of “Death of a Salesman.” : ze As you know, “Death of a Salesman” won the Pulitzer Prize, to have the committee present an award The Most Honored Play care Now a Magthe N. Y. Drama Critics Circle Award and many other prizes as : : ; ‘ . . . i ee one of the greatest plays in the history of the American theatre. for the picture. You receive it on behalf of nificent Motion Picture—‘Death of a SalesCritics’ dnt: plsyoners: Sake Mailed “Death OF a Silesmina® “ac: oe Stanley Kramer and Columbia Pictures. man’... The Most Honored Jewels—Now unforgettable emotional experience. Now, at last, “Death of a i ; Salesman” is presented by Columbia Pictures as a production by in Elegant New Settings!” Please avoid Stanley Kramer, who made such great films as “Champion,” “Home : ‘ : of the Brave,” “The Men” and “Cyrano de Bergerac.” “Death of a direct or implied endorsement of any prodSalesman” surpasses any of Mr. Kramer’s previous films. : The distinguished American actor, Fredric March, winner of the uct or service. Academy Award for “The Best Years of Our Lives,” is starred in “Death of a Salesman.” As Willy Loman, the salesman, Mr. March gives the greatest performance of his career. Willy’s wife, his sons and his neighbor are played, respectively, by Mildred Dunnock, Make up several thousand bookmarks Kevin McCarthy, Cameron Mitchell and Howard Smith, all of ; ee a whom created the roles for the stage. stressing that “Death of a Salesman” won PLAY REVIEWS “Death of a Salesman” is certain to be one of the unforgettable the Pulitzer Prize as a play and is now one screen experiences of your life. I hope you will see it. I know you will enjoy it. of the great films of all time. Bookmarks If the stage version of “Death of a Sales list Pulitzer Prize plays which have been man” was presented in or near your city, Bee oe ee ee ce eC ee ea amo NL able in book form. Among these list “You it and mount them on a 40” x 60” display Can’t Take It With You,” “Anna Chrisfor your lobby. Use the copy line: “The . tie,” “Idiot’s Delight” and “A Street Car Pulitzer Prize-Winning Play Now a Great Ticket Handout Named Desire.” Stanley Kramer Motion Picture!” Get local play reviewers to review your picture. Be sure that everyone in your town knows that the Pulitzer prize-winning play is now a tremendous motion picture by distributing as many as possible of the ‘'$6.60 tickets”’ illustrated here in reduced size and available in mat form. oR es ee i UIA your theatre, on opening day, copies of the If “Death of a Salesman” was played in original program given to stage audiences your town or vicinity, be sure to write to 1S | ee a who saw “Death of a Salesman” on Broadthe entire mailing list of the theatre where NOW A TREMENDOUS MOTION PICTURE _ 09 way, or in your own town or a neighboring it played. It might be well to revise the letoe an eon me : sire community. Use the programs and stills in ter suggested on this page to include exzeSS a later lobby display. cerpts from local reviews. DEATH OF A SALESMAN =" (VHVVMHC=“3 éTT tu iO@« MTT me rae Met 2-6 64" w See? FP) nn Page 3 UU ULL U UM UAL UU BULL —— ee Ty