Death of a Salesman (Columbia Pictures) (1951)

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mn BANTAM BOOKS SETS An unprecedented selling campaign is plugging both the film and the popular-priced reprint edition of the Pulitzer Prize play newly published by Bantam Books and distributed throughout America by the Curtis Circulation Company. The Bantam Books organization is going. allout in getting across the nation its “read-the-book-see-themovie” message, via a drive which leaves ample room for the showman to tie in locally with the Curtis Circulation Company. Following is a mere listing of the many facets of the Bantam Books drive; full details can be found in the separate stories on this and the following page: ° Book dealers alerted throughout the country. ¢ Display material, including tack cards, posters and streamers. ¢ Cooperative dealer advertising campaign. ¢ Drama editors’ direct mail promoticn. ¢ College drama departments’ direct mail promotion. ¢ Book reviewers’ promotion. ¢ Theatre groups contacted by direct mail. Important! The Bantam Books edition of “Death of a Salesman” is being distributed by the Curtis Circulation Company, whose representatives have all been instructed to work closely with local showmen in mutually-beneficial promotions. Contact the Curtis Circulation representative nearest you—consult local telephone directory for his address and phone number or check with a large news dealer for the location of the nearest Curtis branch. Work out a campaign which covers everything suggested here, as well as angles which may fit your local situation. For best results, see the Curtis Circulation representative as soon as your playdate is set. | ATCA EM Free Streamer— Illustrated at the right in reduced size is the copy of a special window streamer for local printing and planting wherever Bantam Books’ popularpriced reprint edition of ‘‘Death of a Salesman’’ is sold. The streamer is 9” deep by 18” wide with room for your theatre and playdate imprint. Start work on this promotion item well in advance of playdate to secure maximum distribution around town—in book shops, drug and variety stores, newsstands, etc. Order this free window streamer mat now by writing direct to: Exploitation Department, Columbia Pictures Corporation, 729 Seventh Avenue, New York 19, N. Y. eee eT AAMUNAIRUUAUPVUAUTVUUO LSD TAA ll "cnn read THIS PULITZER PRIZE PLAY THE EXTRAORDINARY MOTION PICTURE ; Columbia Pictures presents 1 Stanley Kramer's production of i DEATH OF A SALESMAN I starring FREDRIC PAARCH \ \ aed ~__-~— -_-— A BANTAM BOOK...25# | — 11° x14" TACK CARD Curtis Circulation Company is distributing over 15,000 of the threecolor 11” x 14” cards illustrated at at left in reduced size. The cards can be used as tack cards on newsstands or they can be used as display cards in the windows and on the counters of stores selling the Bantam Books edition of “Death of a Salesman.” The cards include space for theatre imprint. Check with your local Curtis man and arrange for the cards to be imprinted or sniped with your credits before they are planted in retail outlets. Offer the Curtis man some picture stills (available at your National Screen Service exchange) to go along with the cards. ' 22” x 28” POSTER Store and newsstand distribution of over 15,000 of the three-color, 22” x 28” window posters (above) will be undertaken by the Curtis Circulation Company. Consult local phone directory for name and address of Curtis representative. Arrange with him to supplement the poster with stills from the picture, and your full credits. CO-OP ADS Bantam Books is supplying book retailers with material for advertising its reprint edition of the prize-winning play, “Death of a Salesman,” and has set up a budget for such ads. Local Curtis Circulation Company representatives can help reach the biggest book outlets in your town and urge them to go all-out in advertising “Death of a Salesman”—the book and the picture. 88% ig % THIS pe PULITZER ac! ics Ot cait WARD Page 4 BOOKS IN LOBBY When you contact your local Curtis Circulation Company representative, see if you can arrange to sell the Bantam Books edition of “Death of a Salesman” in your lobby or from concession stand. Naturally, link the sale of the book with your forthcoming engagement of the picture.