Death of a Salesman (Columbia Pictures) (1951)

EE 0 ee SE DECCA’S PLAY ALBUM To HELP SELL ‘SALESMAN’ Decca Records has available, both on 33 1/3 and 78 r.p.m., a record album of the Pulitzer Prize-winning play, “Death of a Salesman.” The far-flung Decca sales and promotional organization is cooperating in a big nationwide campaign linking the album with the movie. Just as soon as your playdate is set, contact your local Decca distributor and get his cooperation in following through on the promotional ideas suggested on this page. SCHOOL » The Decca Records album of the play "gives you a sensational opportunity to gain entry into the high schools and colleges in your community. Make arrangements to have the album played, with teacher comment, in English and drama classes. Link the album with showing of the picture via bulletin board posters and with special announcements like the following suggested below: OPENING ANNOUNCEMENT The new Columbia picture, “Death of a Salesman,” will have its local premiere . . .. at the . . .. Theatre. Produced by Stanley Kramer, who gave us such films as “Champion,” “Home of the Brave,” “The Men” and “Cyrano de Bergerac,” “Death of a Salesman” is reported, by all who have already seen it, to be the most extraordinary picture of the year. There is good reason for this, because “Death of a Salesman” is based upon Arthur Miller’s play, which won the Pulitzer Prize and numerous other awards. And now we are going to listen to the play as it was presented on Broadway, through the medium of the Decca Records’ “Death of a Salesman” album. THE GREAT PULITZER PRIZE-WINNING PLAY Deal of, a Salesman \ NOW AVAILABLE ON [>y zee RECORDS DECCA ALBUM NO. DX-102 * 33% L. P. ASK TO HEAR DECCA ALBUM NO. DAU-774 + 78 R.P.M. STREAMER: Have your printer make up music store window streamers like the one t "illustrated above in reduced size. Streamers might be printed in two or more colors or in colored ink on colored stock. The 94%” x 18” mat is available free! Write: Exploitation Department, Columbia Pictures Corp., 729 Seventh Ave., New York 19, N. Y. GROUP . Entertainment that is extra"ordinary and free will be wel comed by locai groups. The Decca record album qualifies on both counts. Set up “buy-the-album-see-the-movie” posters at the meeting places. ADS: In addition to setting window dis "plays in record outlets throughout your community, go after co-op ads boosting the Decca album and your showing. Help set up these ads. THEATRE: Play the Decca album in CLOSING ANNOUNCEMENT You have just heard the Decca record album of “Death of a Salesman,” the Pulitzer Prize-winning play which is now a great motion picture produced for Columbia Pictures by Stanley Kramer. I know you’ve enjoyed this unusual presentation, and I know you will enjoy the motion picture when it starts it local premiere engagement... . at the... .. Theatre. May I suggest that you take your parents to see “Death of a Salesman.” They'll enjoy it, too! LIBRARIES: If public libraries have " record-lending departments, give them albums. In return, ask them to arrange bulletin board displays boosting the album and your engagement. your lobby and in your lounge. Attractive posters alongside your record players should herald your forthcoming engagement and credit the Decca album. y © Window Card — —Counter Card An aitention-getting window card, 22” x 28”, Illustrated is an attractive 11” x 14” card, resilk-screen processed in three colors, is especially produced through a photographic process, easelvaluable for the windows of local music shops. \ Salesman backed and mounted for display in record outCard is substantially the same as the 11” x 14” : Bie idh ah (ie vibe tase Fast lets throughout your town. Snipe the cards with illustrated here, but it includes tipped-on stills NOW AVAILABLE ON RECORDS theatre and playdate credits before planting of the Decca album and of the ‘‘Death of a Duce anette Bar them. Order as many cards as you can place Salesman” key art (upper left and lower right). CORT from: Ideal Studios, 160 West 46th Street, Display is easel-backed and carries room for | STANLEY KRAMER'S New York, N. Y. Prices are: 1 to 25—75¢ sniping theatre and playdate credits. Order / each; 25 to 50—70¢ each; 50 to 100—60¢ from: Sterling Sign Company, 60 West each; Over 100—50¢ each. Please accompany 18th Street, New York City, N. Y. Miniyour request with check or money order to elimimum quantity order is 10 displays, at $1.50 : nate bookkeeping and billing expense as these each. Please send check or money order with Fredric March a cards are being sold at minimum prices. Place your request. Be sure to allow one week to ten order well in advance of playdate because it days for delivery. will take a week to ten days for delivery. ke Page 6