Death of a Salesman (Columbia Pictures) (1951)

TELL EVERYBODY I mn LUA N TOWN: IT IS A KRAMER-MARCH HIT The name of Stanley Kramer is a synonym for some of the best in screen entertainment. “Champion,” “Home of the Brave,” “The Men” and “Cyrano de Bergerac” all were great successes. Now comes “Death of a Salesman”—the greatest Kramer film of them all! Punch this angle across with the four “Kramer Hit” mats below—a contest, a herald, a lobby display! Four 2-column contest scenes available on Mat 5-A at National Screen. [Advance Contest Story] WIN PRIZES IN KRAMER HIT CONTEST Tomorrow is a great day in Blanktown’s contest history! Tomorrow marks the start of the “Stanley Kramer Hit” contest, which offers as prizes guest tickets to the latest — and, reportedly, the greatest—of Kramer’s film hits, “Death of a Salesman,” during its engagement at the State Theatre starting Friday. “Death of a Salesman,” starring Fredric March, is based on the stage play by Arthur Miller— the play which won the Pulitzer Prize, the New York Drama Critics Circle Award, and just about every other award possible for a stage presentation to achieve. The most honored play in recent theatre history, “Death of a Salesman” was produced by Stanley Kramer for Columbia Pictures, the latest of the impressive films which have made the young producer’s name a_ by word for movietime magic. Starting with “Champion,” and _ continuing with ‘‘Home of the Brave,” “The Men,” and “Cyrano de _ Bergerac,” Kramer has rung the entertainment bell each time. Each day, for four days starting tomorrow, this newspaper will publish a photograph from a Stanley Kramer hit. Contestants will be asked to name the male star and the film represented, and to tell, in 25 words or less, why he thinks Stanley Kramer’s pictures are so popular. All answers become the property of the State Theatre. The 10 best entries submitted each day will be awarded a pair of guest tickets to see “Death of a Salesman” during its local premiere engagement at the State Theatre starting Friday. Watch for the Stanley Kramer Hit Contest tomorrow! IMPORTANT!: The contest question used as a tie-breaker can be changed. As suggested, this four-day contest is intended to call attention to producer Stanley Kramer. If the local concentration is to be on Fredric March, change the question to: March in ‘Death of a Salesman’ Because............ “IT Want to See Fredric If the concentration is to be on the picture, change the question to: “I Want to See ‘Death of a Salesman’ Because..... ee ” In any case, the answers might be used in a special advance ad, capitalizing on local quotes. CEO OOOO PLANT THIS EDITORIAL ETERNAL FRONTIER There are no more frontiers for young America—if “frontier” is defined rigidly in its geographic sense. But there still are plenty of places a young man or woman can get, given the ability and the determination. For example, take Stanley Kramer. A few years ago, Kramer was just another young Hollywood worker who thought he could produce good pictures. He persuaded a number of people that he deserved backing, and produced a picture called “Champion.” It was a phenomenal success. So, too, were “Home of the Brave,” “The Men” and “Cyrano de Bergerac.” Today, the name of Stanley Kramer is a byword for screen entertainment. His latest production for Columbia Pictures, “Death of a Salesman,” based on the Pulitzer Prize play, is eagerly awaited by moviegoers, who can view it at the State Theatre starting Friday. True, most young men probably will not score the bull’s-eye success of Stanley Kramer, but while the geographic frontiers may be closed forever, there is always a new frontier for ability. The eternal frontier. Ne Od Od ON OY (FIRST DAY) This is the first day of the Stanley Kramer Hit Contest, which offers as prizes guest tickets to see Kramer’s latest production for Columbia Pictures, “Death of a Salesman,” starring Fredric March. The film, based on the Pulitzer Prize-winning play, opens Friday at the State Theatre. All you have to do is identify the star pictured above, and the Kramer hit in which he is shown. Fill in the coupon below and mail it to the Contest Editor of this newspaper, before midnight tonight. Watch tomorrow for another Stanley Kramer Hit Contest photograph! ——_—— “1 1, The: male ctor shows mba we NS occ ceed cess shsce 0h wes hee sedis | | 2. The film’ in which he-appéared 18...0..05..<05.éssosdescacssosescsooseccoesvences | 3. I think Stanley Kramer’s pictures are so popular because.......... Pod estiem peseeecs ac assacausstkenotes ceteenugeswaselson tse ccts aues parse nese ak rea ene tO ay Sa | : IVA y, MAING: IS 5207. oh. c si Re easteeeces sone aoe cee veas Usher eee ea eas ET ane TAB ee Sri Sen + Ae apy re Hi RENE Sumter tre op Ae rot ae | (SECOND DAY) (THIRD DAY) (FOURTH DAY) ANSWERS (First Day): Kirk Douglas in “Champion.” (Second Day): Marlon Brando in “The Men.” (Third Day): Jose Ferrer in “Cyrano de Bergerac.” (Fourth Day): Fredric March in “Death of a Salesman.” Long recognized as one of the greatest of American actors, Fredric March’s performance in ‘‘Death of a Salesman”’ has been hailed as the best in his distinguished career. Spread the word! The suggestions below will help you. MAILINGS: Fredric March has toured the country in stage hits in recent years. If your town is among those in which he has appeared, borrow the mailing list of the theatre at which he played, and advise stage fans that he will be seen in ‘Death of a Salesman.”’ DISPLAY: Sell Fredric March's perform ance with a special lobby display using stills and the heading: ‘‘See Fredric March, Winner of the Academy Award for ‘The Best Years of Our Lives’ in the Greatest Performance of His Career!'' PORTRAIT: Plant Stil! No. 158, of Fred. ric March (also available as Mat 1-A on page 11), in local newspapers. Use it in your lobby and in men’s stores and photo shops. Other excellent Fredric March star portraits are Still Nos. 155, 157, 159 and 160. Promotions Cake: Throughout the film, Willie Loman uses the expression: ‘‘Not only liked—but well liked!’’ This expression was used on a birthday cake presented to Fredric March during the production (Still No. P-5). It can also be used on a giant birthday cake in your lobby. Ask a local baker to make up the cake with copy: ‘‘Welcome to ‘Death of a Salesman!’ Not only liked—tbut well liked! It's BIG!” Beverages: Use Still No. 45, to effect coffee, tea or other beverage tie-ups with local merchants. Blow up the still, and display it in windows, with full credits for your engagement. Luggage: Still No. 64 is made to order for use in the windows and counters of local luggage establishments. Have your local photo shop blow up the still to life size, and cut out the figure of March. —— — = = = = = => SS) a = ‘= — “eA Page 8 = Ml ‘cic ALI | =