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PUT ACTORS—AMATEUR AND PRO—BEHIND FILM!
A special effort should be made to plug your playdate for "Enter Laughing’ to local residents who have an interest in the ''theatre.'' This should include members of amateur and professional theatrical groups, anyone who has ever appeared in a stage presentation. Plant a story in your paper and a theatre board, asking for this sort of actor participation in your campaign.
USE THE PLAY!
The Broadway stage play of "Enter Laughing'' opened at the Henry Miller Theatre in New York on March 13, 1963 to excellent reviews. It enjoyed a run of 419 performances and now is a regular stock company and summer show offering. Through a newspaper story and lobby board, invite residents who have seen the play to compare it with the movie in a radio interview. And, perhaps, they have programs or other playgoing souvenirs of ''Enter Laughing" for use in your lobby display?
e Arrange with local drama critic for interviews with high school and college players,
and for special columns on his own reminisces of beginners who made good.
e Interview actors on tape for later broadcast, following a screening of the picture.
¢ Ina tie-in with a local beauty parlor, have an expert in make-up demonstrate the art
on volunteer "Enter Laughing'’ patrons in theatre lobby. Publicize the stunt with a lobby poster and signs in the beauty shop.
e Have actors appear on a radio or television round table discussion program, relating their experiences as amateur performers, their first acting jobs, their funniest first night experiences, advice to actors, etc.
the happiest way to entertainment is to
“emer laughing’
“YOU ARE: GUARANTEED I
0 EXIT ROARING !”
—Playboy ‘Magazine
Presented by COLUMBIA PICTURES EASTMAN COLOR [@} ED
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COLUMBIA PICTURES presents
“emer laughing”
EASTMAN COLOR |G] <a>“
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Here's the hilarious answer to
WHY BOYS LEAVE HOME]!
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Presented by COLUMBIA PICTURES starring JOSE FERRER : SHELLEY WINTERS
ELAINE MMIAY JACK GILF JANET MARGOLIN DAVID OPATOSHUMICHAEL |. POLLARD = DON RICKLES RICHARD DEACON Ad inoucig RENI SANTONI rie new atan arkine
usic by creenplay b Based on the play by |
coat. So Shelley borrowed one from her mother. Another scene called for a picture of a young girl (never seen in the film) as her daughter. Shelley gladly provided a large framed picture of her own daughter, Vittoria. The film’s co-producers, Carl Reiner and Joseph Stein, made out to Miss Winters checks for the rent of the ousecoat, at $1.50 a day, for five days, total $7.50, and the portrait, at 75 cents a day, $3.75. In Hollywood, Miss Winters feels, realism on the screen is important, and worth paying for.
QUINCY JONES JOSEPH STEIN ana CARL REINER JOSEPH STEIN
{Adapted from the novel by Produced on the New York Stage b
Produced b CARL REINER) MORTON GOTTLIEB CARL REINER and JOSEPH STEIN Directed by CARL REINER EASTMAN COLOR he iberyRecrs fag Sonn | (Gy
Ad No. 21 1—300 Lines—2 Cols. x 1034 Inches
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