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ISTHE SUNITERING WORLDWIDE BESTSELLER ~.
EXPLODING” Pw AIT SUSPENSE _ = OTHE MOTION ~ fo PUCTURE SCREEN!
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DAN O'HERLIHY: WALTER MATTHAU FRANK OVERTON EDWARD BINNS-LARRY HAGMAN
FRITZ WEAVER
[ HENRY, FONDA | hE
Fase on he best-selling novel by EUGENE BURDICK HARVEY WHEELER F : ed y MAXEYOUNCTEI-Dieted by STONEY UME
SELLING AIDS
TEASER TRAILER: Use well in advance of regular National Screen trailer, and for crossplugging. Available from your Columbia Pictures exchange.
TRANSCRIPTIONS: A variety of spot announcements, all open end for local commentator to add theatre credits, including "countdown" spots. Available from your Columbia exchange.
TV TRAILER: A wide variety, all perfect for your TV campaign, with space for local announcer to add theatre and playdate information. Available from your Columbia exchange.
DISPLAYS: 9' x !2' Flag: single face: $75. double face, $120. Badge: 40c; Streamer: 17' long, $16.50 each; Valance: $1.65 per running foot; minimum length, 10-foot. 12 pennant string, assorted flourescent colors, 30' long, $3.50 per string. Order from National Flag Co., 43 West 21 Street, New York, N. Y. 10010.
TELOPS: Information about telops, style and prices, may be obtained by writing direct to OQ Title Card Co., 247 W. 46th Street, New York, N. Y. 10036.
Ad No. 40!—500 Lines—4 Cols. x 9 Inches
OFFICIAL BILLING
COLUMBIA PICTURES 25%
presents A MAX E. YOUNGSTEIN-SIDNEY LUMET PRODUCTION 25% FAIL SAFE om
starring
DAN O’HERLIHY WALTER MATTHAU FRANK OVERTON EDWARD BINNS LARRY HAGMAN
and introducing
FRITZ WEAVER 40% Yciceemene 4 ss ee a ep eso > Seed ee 2 Bd See also starring 40% HENRY FONDA the President | Screenplay by WALTER BERNSTEIN 15% Based on the best-selling novel by EUGENE BURDICK and HARVEY WHEELER 15% Produced by MAX E. YOUNGSTEIN 15% Directed by SIDNEY LUMET 15%
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