First Men in the Moon (Columbia Pictures) (1964)

‘MOON’-SIZED BALLOON! A sure way of attracting city-wide attention to ''First Men IN the Moon’ is to fly a large weather balloon carrying aloft an eye-catching banner. Such a balloon—12 feet in diameter —can be inflated with helium to soar well above the city's taller buildings; use a strong nylon tie-rope, of course. Meteorological balloons 12 feet in diameter may be obtained from: Lincoln Electronics 122 East 42nd Street New York, N. Y. 10017 The balloons cost $2.50 each, with postage an additional 45 cents, and two weeks’ allowance must be made for delivery. A 3' x 4' banner for your "moon" balloon also is available, with the picture title. The meteoro logical balloons are specially coated and do not take paint easily; plan on flying this banner below your balloon. Cost of banner is $7.50; order it direct from: National Flag Co. 43 West 2Ist Street New York, N. Y. 10010 NASA COOPERATION! The National Aeronautics and Space Administration will cooperate with local civic organizations which want to organize ''Space Program"' observances by furnishing them with space equipment and display material. Work up such a civic salute via an organization-sponsored “Space Program" promotion in conjunction with your playdate. Stunt itself might be worked out with newspaper/television cooperation to include a wide variety of attention-getting activity: e Parade to theatre. e Ceremonies on stage. e Local VIP participation and comment for publicity. e Special newspaper features and photos. e Television programming of "First Men IN Moon" material and NASA space activity. e Co-op advertising on part of local ''space'’ manufacturers. e Editorial and columnist attention. e Theatre lobby displays, window promotions. SPACE PROGRAM ARTICLES Life Magazine on September 25th and October 2nd ran a superb two-part series on America's space program. The September 25th issue has a striking pull-out cover. Obtain copies of both issues and create from them a striking lobby display using the September 25th cover as a banner head. Snipe copies with picture and playdate information and place them around town, and they might also be used as part of library and book store displays featuring the works on H. G. Wells and, particularly, ‘First Men IN the Moon." CHILDREN’S ‘MOON’ BOOKS In addition to the H. G. Wells book itself, and his other works, libraries and book stores have other volumes useful to showmen. A campaign aimed at children might include, for example: The Golden Press’ ‘Golden Library of Knowledge” book called "The Moon: Our Neighboring World." It sells for 69¢ and will be found wherever children's books are sold. Wonder Books of New York has in its ''The How and Why" Wonder Book series a volume called ''The Moon,” 50c and also available across the country. CO-OP NEWSPAPER ADVERTISING .Work with newspaper business manager on a page, or pages, of co-op advertising, with your ‘First Men IN the Moon" ad centered and a page masthead along the lines shown here. aes is 13" x 315", cls at ee Screen Service as a mat—Mat No. Expl. 4. yoo FOR TH me cant FOR THEMooc) SALES DAYS | A SALUTE TO OUR NATIONAL SPACE PROGRAM AND TO THE ASTOUNDING MOTION PICTURE ADVENTURE “FIRST MEN (IN) THE MOON” Mat No. Expl. 4 Page 4 MOON MAP A 35" x 46" map of the moon's surface— with picture credits printed thereon — is available for giveaway to schools, libraries, television personalities, etc. Maps are 35 cents apiece in lots of 10; check or money order must accompany order when you write direct to: Merchandising Dept., Columbia Pictures, 711 5th Ave., N. Y., N. Y. 10022. ‘MOON’ MATERIAL A tremendous variety of scientific equipment —useful for promotions, schools, displays, giveaways, stunts—is described in the cataloge of Edmund Scientific Co., Barrington, N. J., and available to ''First Men IN the Moon" showmen at a 10% discount. Among the many items that might be considered are: 9245 : giant star and space maps 9298 Stars that glow in the darkness. Set of 125... $1.00 9227 Star satellite and planet finder: a road map of the heavens |... 50 60166 Inflatable celestial globe $1.40 There are dozens of other items in the catalog for eye-catching give-aways at screenings and to your media reps. ''First Men IN the Moon" is a big adventure film and there are lots of items available from the catalog that are colorful and, when combined with regular display material, carry forward a moon adventure theme. Please mention Columbia when you write to: Mr. Stan MacDonald, General Mor. Edmund Scientific Co. Barrington, New Jersey, 08007 ‘MOON’ SOUNDS! Give disc jockeys something new and different! ''First Men IN the Moon" is a wonderful excuse for them to broadcast "moon sounds’, "space news’, "'satellite rhythms" and the like! Naturally, they plug ''The First Men IN the Moon" at your theatre! The way to do it? Simply obtain one or more of the following discs: Folkways FX 6250: Science-Fiction Sound Effects Folkways FX 6200: Voices of the Satellites Pantascope PS 10001: Panorama, Vol. | Industrial These discs, originally priced at $5.95, are available for $3.50 each when you mention Columbia Pictures and "First Men IN the Moon." Send check or money order with your order, direct to: Mr. Louis Nurko, T.R.F. Music 50! Madison Avenue New York, N. Y. 10022 . WOMEN, T00! Don't overlook the fact that there is a woman —Martha Hyer—among the ''First Men IN the Moon,’ a good excuse for a ''Moon Girl" Beauty Contest. Swim-suited contestants might devise special hairdoes or helmets representing what they think a ''moon girl" will wear. Winner gets the VIP treatment, and promoted merchandise prizes. Contest might be worked onstage, or in conjunction with a newspaper or television station.