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EXPLOITATION
LIST DUAL ROLES
Prompted by the fact that the Durango Kid plays “ conduct a one-shot newspaper contest in which the 25 contestants providing the longest lists of famous fictional personalities leading double lives win guest tickets. Examples: Clark Kent—Superman, Lamont Cranston—The Shadow, Bruce Wayne— The Batman, etc. To avoid ties have each con
a dual role in “Galloping Thunder,
testant include a 30-word essay on his favorite character and why.
LOBBY SET-PIECE
The Charles Starrett-Smiley Burnette combination, so popular in these Western action films, can be admirably exploited with this swell display set-piece for your lobby and out front. Cut out the stock three-sheet, available at your nearest office of National Screen Service, mount on compo Loard
and insert your playdate.
ACTION STILLS
This fine assortment of 25 production stills is ideally suited for publicity, tie-ups and contests. Order now from your nearest office of National Screen Service.
ADVANCE TRAILER
Put them in the Western mood with this actionjammed trailer. Order now from your nearest branch of National Screen Service.
BURNETTE’S BACK!
Concentrate your “Galloping Thunder” promotion on the ever-popular Smiley Burnette, his songs and recordings. Get the music
shops in town to
play up Smiley’s sheet music and recordings well in advance of your playdate. Provide the dealers with Prod. Still Nos. 14, 29 (above, showing Burnette with Merle Travis and His Bronco Busters) , 47 and 63, plus eye-catching credit cards for window and counter displays. There are also many fine possibilities for making the radio audience aware of Smiley’s appearance in “Galloping Thunder”: |
|. Interest a radio station manager in conduct
ing an all-Smiley Burnette platter-chatter program.
2. If there is a local hillbilly program, get the vocalists to sing Smiley’s songs and plug the picture. A few guest tickets should do the trick.
Here are the songs, written and recorded by Smiley, published by Broadcast Music, Inc., 580 Fifth Avenue, New York, N. Y., and recorded on an ARA label by the American Recording Artists: “Deeper and Deeper,’’ “‘He Was a Travelin’ Man,"’ “Please Don’t Gamble with My Heart,”’ “Do You Want My Heart?” (4002), “It’s My Lazy Day’’ (4003), ‘| Hope You’re Having Fun Hurting Me’’ (4004) and ‘I’m a Stranger Here Myself’? (4005).
INSIGNIA CONTEST
With the cooperation of a local community organization, such as the “Y” or Boys’ Club, promote a “Durango Kid’ Insignia Contest in which the youngsters compete in designing an insignia with a Western motif. The winning insignia should be judged for its originality and attractiveness and displayed in your lobby with the runners-up.