Georgy Girl (Columbia Pictures) (1966)

THE BOOK Berkely Books has published a paperback edition of "Georgy Girl" bearing picture and star credits on the covers. Start in advance on your "Read the Book, See the Picture'’ campaign: e Work with the local Berkely distributor or jobber on newspaper ads, truck side posters, window streamers, etc. Have them provide books for presentation to editors, radio TV personalities, VIP's, etc., with a band bearing playdate credits. e Contact every paper book outlet in town for promotional cooperation via window displays, streamers, co-op advertising tack cards, etc. Provide stills and credit cards. e Set up a lobby display of pages from the book with ribbon streamers leading to scene stills from the picture illustrating the described action. e Make up a book marker, using a one column ad, and distribute via libraries, schools, inserted in magazines, newspapers. etc. Have ad of a local store on the reverse to defray expense. THE MUSIC The title song of ''Georgy Girl,’ recorded for the song track of the picture by The Seekers, one of today's most popular singing groups, will be nationally distributed as a 45 rpm single by Capitol Records. As soon as your playdate is set, contact the local Capitol Records distributor and set up a mutually-beneficial campaign to include records for deejay plays and as contest prizes; co-op newspaper advertising, posters on delivery trucks, music store window displays, etc. Check with disc jockeys for picture credits, following air plays of the record, and see what can be worked out in the way of a Georgy Girl" Breakfast hosted by the broadcast personality, as suggested elsewhere on this page. Georgy Sweater Girl Contest Lynn Redgrave, as "Georgy Girl,’ wears an oversize sweater through some of the comedy scenes in the film. Large, roomy sweaters of this kind are popular among teenage girls today and they'll respond to a contest pitch offering promoted merchandise prizes for the most attractive sloppy sweater wearers in a ''Georgy ‘Sweater’ Girl'' contest staged in the theatre or at a neighboring store. This can be worked with a fashion show of models of these sweaters in a cooperating fashion shop. Too, work with local wool and knitting stores, who advertise and sell do-it-yourself sweater kits, for appearances in the theatre lobby of a demonstrator to advise on styles, colors, etc. ere = ———— Sp en Se x DAUGHTERS Lynn Redgrave, who stars in the title role in "Georgy Girl," is the daughter of renowned star Michael Redgrave. Promote a radio contest wherein listeners submit the names of the star daughters of other actors who fol TLE possible through contest promotions and stunts. Here are a few suggestions for name’ exploitation: e The name ''Georgy" in the title is a lowed in their father's footsteps. Provide a quantity of guest tickets as prizes for those sending in the most names on postcards. A = listing of such film stars’ star daughters might include such women as: Vanessa Redgrave also Michael Redgrave's daughter ences on young fashion in both the U. S. and Great Britain, designed the op-art, thigh-high fashions worn by Charlotte Rampling in "Georgy Girl."" Mary Quant clothes are sold by J. C. Penney stores throughout the country. Check for possible local outlets and provide stills for enlargements and window displays. Elizabeth Montgomery Robert Montgomery's daughter Jane Fonda. —_ Henry Fonda's daughter Geraldine Chaplin Charley Chaplin's daughter Nancy Sinatra Frank Sinatra's daughter rrange a ‘Georgy Girl Breakfast! Work with the disc jockeys of your town—all of them, if possible, or one from each station or merely the most popular broadcast personality in town—on a "Georgy Girl'' Breakfast, to which are invited a limited number of feminine listeners as guests. Cooperating disc jockeys use the Capitol Records’ 45, the title tune sung by The Seekers, in helping to promote the stunt. Listeners are invited to send in postcards: ''| Want to See ‘Georgy Girl’ Because .. . '' and the best 25-word reasons win invites to the breakfast and to a matinee screening of the film. Disc jockey hosts, and their guests, travel from the hotel or restaurant where the breakfast is held in promoted cars . . . and, naturally, the cars are appropriately bannered. Entire promotion might be worked on radio, of course, but it also might be adapted as a television or newspaper promotion. nickname for Georgina, which could cue a contest with guest ticket prizes. Post a 40 x 60 in the lobby with the heading: "In the new film, 'Georgy Girl,’ Georgy is the nickname for Georgiana. What is your girl's nickname? Write it on this board. You may win guest tickets to see ‘Georgy Girl’ with your girl!’ Awards may be based on the cleverness of the pet names, or popularity. e A deejay promotion might be based on listeners sending in postcards with titles of previous films having the word "Girl" as the second word of a two-word title. Guest admissions can be offered for the most submitted, titles such as: 'Overnight Girl,’ "Ziegfeld Girl,"" "Nice Girl," "Pin-Up Girl," "Petty Girl," etc. e If there are any girls named Georgina (Georgy) residing in town, invite them to a showing as guests of Lynn Redgrave, who plays the title role. e The fact that many abbreviated forms of girls’ names, such as Georgy in "Georgy Girl," might easily be mistaken for boys’ names, could be the basis for a contest. Have a deejay sponsor the stunt, pointing out that Georgy is short for Georgina and offering guest tickets to listeners sending in postcards with the greatest number of other instances, such as Jo for Josephine, Pat for Patricia, Sam for Samantha, Tony for Antoinette, Jerry for Geraldine. etc. Page 17