Gidget Goes Hawaiian (Columbia Pictures) (1961)

MAILER! Thousands of department store customers in 30 cities across the country learned about "Gidget Goes Hawaiian" through an eight-page, 3"' x 6" charge account stuffer, part of which is shown here. The dresses advertised in the mailing piece all are in junior and misses sizes, reaching the youthful audience—and parents—most interested in a picture like "Gidget Goes Hawaiian." tores and cities are: a s S000 | M. H. Baker—Salem, Mass EETHR | Bedell’s—Portland, Ore ARTS | Betty Lee—Warren, Pa. Caldwell's—Washington, Pa ELichman's—Webster City, lowa yrium—-Hannibal, Missouri Shop—Frankfurt, Illinois mntiac, Mich yres— nd Junction, Colo. Hislop’s—Auburn, N. Y. Hub—Steubenville, Ohio Ida’s—Washington, D. C. Kaplowitz—Washington, D. C IXaufman'’s—Colorado Springs, Colo. KXaufman's—C gimp, via. pac nn. Powe Dept. Store— Clarksdale, Miss Joe. Price & Sons—East Liberty, Pa. ~— Price's of Oakland—Pittsburgh, Pa. Preis Store—Fostoria, Ohio Rosenbaum’s—Cumberland, Md. Sheehan's—Elmira, N. Y ut Silverman's—New Kensington, Pa <i Tanga pee Stampfer’s—Dubuque, Iowa Style Shop—Monroe, Louisiana Boston Store—Fort Dodge, Iowa White Davis, Pueblo, Colorado 7g pea THOT W orth's—Harrisburg, Pa. MOVIE FOTO BELT A novel movie foto belt 7 featuring pictures of MOVIE James Darren, Michael BELT Callan, Deborah Walley, sanciy bt Vicki Trickett and Joby Ii MI TRIC Kt TT | Baker, with the inscripGge tion “Aloha From the GOES HAWAIIAN Stars of 'Gidget Goes Hawaiian’,"' is being sold in leading chain, variety and novelty stores. A display card, shown here, A features Miss Trickett nbaterte eset ce wearing the belt; it has been distributed to all retail outlets. The belt retails for a dollar and is available to theatres for use as giveaways or other promotions at a price of $4.80 a dozen. Minimum order of one dozen. For orders and further information, contact: Mr. Edward S. Hart Edor Products 225 West 86th St., New York 24, N. Y. DRIVE-IN's e Play Hawaiian mood music over your loudspeaker. Record No. 5059 A, with an Hawaiian theme, can be obtained from Thomas J. Valentino, Inc., 150 West 46th St., New York 36, N. Y. e In addition, play the Colpix record of Jimmy Darren singing the title song and "Wild About That Girl'' over your p.a. system with credits, and use the Duane Eddy recording of the title song on the Jamie label. e Obtain a quantity of Hawaiian leis and hand them out to the first 25 women admitted daily. © Post road signs as follows: ''5, 7!4 Miles to Hawaii—But ‘Gidget Goes Hawaiian,’ One Mile, State Drive-in."' Page 4 x be (2s) i) | Fs x y &) EEaDpsdps abd babs dlbsaIP2absab=4ibs4bxa lbs abs sdb abd bcdlbsalbxdbsabs bed baa] bxdbxa bcd psd zd baba (oe PEI [<3] iy) i y Py ix x FEATURETTE! x ca ial , es = For theatre use, and for TV! It’s called “Hollywood Goes HawaiBs ian” and it happily combines scenes of surf-boarding excitement % i E on Waikiki Beach and scenes from “Gidget Goes Hawaiian,” a = wi Nate redial Al % With appropriate credits! x a “ ir) id e In color, for theatre use! Order “Hollywood Goes Fe) fe Bone) ~ 0 x] ra Hawaiian” through your Columbia exchange. il ba) Shee, x) be e.In black-white, for TV use: Order “Hollywood ba Ee Goes Hawaiian” direct from Exploitation Departes B ment, Columbia Pictures Corp., 711 Sth Ave., New ea ) coe |e 99 7 T 7 Fa ie York 22) INENYS. ) Ey rl (3) 3) 5] 33) 9B I) 3) 3) Bi) I] I I, SELLING AIDS Star Interview: Open-end interview with Deborah Walley, who plays Gidget. Mimeographed scripts for local commentator. Order direct from Exploitation Department, Columbia Pictures Corp., 711 5th Avenue, N. Y. 22, N. Y. Free Teaser Trailers: Three of em... all with Deborah Walley! All different . . . and all delightful! Use all three teaser trailers, spotted throughout a regular advance program and for cross-plugging! Order teaser trailers from your Columbia exchange. TV Trailers: Each TV jrailer has a final frame freeze for super-imposed visual credits, as well as room for local announcer to add theatre and playdate information. Order direct from: Exploitation Department, Columbia Pictures Corporation, 711 5th Ave., New York 22, N. Y. Transcriptions: A variety of spot announcements, all open end for local commentator to add theatre credits. Available on a single disc. Order from your Columbia exchange; transcriptions will be shipped direct from New York. Two Telops: Style A, theatre and station identification. Style B, theatre advertising only. Prices $5.00 without imprint: $7.50 with imprint; $2.00 for each additional slide or telop. Specify style and copy desired when you order direct from QQ Title Card Co., 247 West 46th St., New York 36, N. Y. Displays: 9' x |2' Flag: single face, $45.00; double face $75.00. Badge: 40c. Streamer: 17' long, $15.00 each. Valance: $1.50 per running foot; minimum length, 10-foot. 12 pennant string; 30' long, $3.50. Bumper strip: $1.00 each; minimum order 15. Order from National Flag Co., 43 West 21 St., New York 10, N. Y. or in Canada: Theatre Poster Service, 227 Victoria Street, Toronto, Ont. WATER SPORTS Surf-boards, water-skis and swimming provide a fair share of the Waikiki Beach fun and excitement to be found in "Gidget Goes Hawaiian." Set these scene stills in sports store windows, along with credits. If, in your community, water sports figure importantly then be sure to arrange various ''Gidget'' water races, contests, exhibitions, etc. 2) He) HE) ||] es A ceessories ¢ & SHEET e | SHEET e 3 SHEET ° 22x28B © 22x28A e INSERT CARD ° 8 Il x 14's e UTILITY MAT e WINDOW CARD e TRAILER SLIDE ° 40x 60, 24x60 and 24x 82 DISPLAYS e 5 STILL SETS (20 horizontal, 20 upright, pressbook set, art set, 12 color stills) ORCHIDS! Put your women patrons into that happy Hawaiian mood by using, as giveaways, orchids jet-flown from Hawaii for as little as nine cents each, delivered. Advertise your offer of orchids to the first 50 women admitted daily, or to all women attending matinees. In addition, dress up your front and lobby with a real "Hawaiian Look" for your "Gidget Goes Hawaiian'’ engagement through the use of many Hawaiian display, party and souvenir items (partial list below). The items may be used in a variety of ways: as giveaways, contest prizes and as souvenirs for sale in your lobby; lobby decorations which can also be used on some future film about Hawaii or the South Seas, etc. Exotic Natural Vanda Orchid with Pin....9¢ each delivered Minimum order: 100 Foil Dressed Vanda Orchid with Pin......11¢ each delivered ‘ Minimum order: 100 |6c each delivered Minimum order: 100 Small Artificial Leis (§4"' x 36"')......$4.95 gross delivered Large Artificial Leis (1!/2"' x 36"')...... $9.95 gross delivered $5.95 each delivered Gay Palm Frond Hats ............... Hawaiian Display Kit Contents: 2 Artificial Hibiscus 6 Small Leis | Hula Skirt 6 Fish Cutouts 2 Palm Frond Hats | (5 ft. x 6 ft.) Fishnet | (6 ft. x 2 ft.) Tapa Paper 6 Large Leis Polynesian Tapa Paper 6 Pineapple Cutouts 2 Cork Floats 2 Artificial Hibiscus (10 yard rolls, 24 inches wide) . .. $1.40 per roll Authentic Cork Floats . 25¢ each Natural Dried Starfish . _ 75¢ each Minimum total order, $9.0 00. Allow ten dias to two weeks for delivery. Payment must be made in full when you order direct from: Orchids of Hawaii, Inc. 305 Seventh Ave., N. Y. 1, N. Y. LUAUS Most community youth organizations—the Y's, Scouts, etc. —run picnics during the warmer months. Persuade one of these groups to stage a ''Gidget Goes Hawaiian" luau instead, with food, entertainment and decorations all Hawaiian in theme. For a detailed guide on how to stage a Gidget Luau, write direct to Exploitation Department, Columbia Pictures, 711 5th Ave., New York 22, N. Y. TEEN-AGENTS! In addition to reaching out for other audiences, publicity and promotion can be oriented toward the teenagers via a corps of teenage press agents. Enlist a corps of youngsters to publicize and promote the film in a variety of ways: e By distributing heralds and throwaways around town. e Contacting the Teenage Editor of local newspapers on why teenagers would be interested in seeing "Gidget Goes Hawaiian." e Assisting with any "Gidget Goes Hawaiian" stunts or promotions worked locally. 654 P=) b=4 afb abcd baba zd sl bed ie (5 |) 22 3b [2B Boe oo oe | IDI xilbdipsdlbzalbd}bs4) ps4) per Hap, e Meee 4 GET HAPPY! 3 CET WAT? HAVE VOURSELE.” % ATAWATIAN HOLIDAY NTH 5s = ee a ( yy an vn MICHAEL CALLAN oeeoRA si LE i. | fi jie ed » 3 SHEET ° | SHEET » 6 SHEET ELE) B29 B52 D0) BD 7 | BI) ee eee ee ee ee eg EAB SI idabsabsds dp dbabsabeacapcabsapcd psd