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starring
> JOYCE REYNOLDS
Ross Ford Laura Elliot . "Julia Dean Thurston Hall Screen Play by Brenda Weisberg « Story by Jack Henley Directed by LEW LANDERS «© Produced by WALLACE MacDONALD
A COLUMBIA PICTURE
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150-Line Ad Mat No. 204—2 Cols. x 75 Lines
SHOCKING SCANDALS SHAKE
4 SCHOOL
witn Ross Ford + Laura Elliot » Julia Dean Thurston Hall Directed by LEW LANDERS + Produced by WALLACE MacDONALD Screen Play by Brenda Weisberg » Story by Jack Henley
Ad Mat No. 10!—18 Lines
GIRLS’ SCHOOL
starring
codon — JOYCE REYNOLDS
with Ross Ford Laura Elliot Julia Dean Thurston Hall
Screen Play by Brenda Weisberg * Story by Jack Henley
Directed by LEW LANDERS « Produced by WALLACE MacDONALD
RITZY SCHOOL JOLTED BY SCANDAL!
aa come JQYGE REYNOLDS <zss
with Per Ford + Laura Elliot « Julia Dean Tearsint Hall + screen Piay by Brenda Weisberg * Story by Jack Henley Directed by LEW LANDERS + Produced by WALLACE MacDONALD
100-Line Ad Mat No. 203—2 Cols. x 50 Lines
36-Line Ad Mat No. 201—2 Cols. x 18 Lines
; EXPLOITATION -——
BATHING BEAUTIES
With the cooperation of a college or high school, conduct a search for the most beautiful co-ed in town. Publicize through news and radio releases, bulletin board notices and throwaways. Judging should be done on your stage, opening night, with the winner receiving promoted prizes. These stills will be useful: Still Nos. 5, (illustrated) 6,7, 8,.9,10, 11, 12 and 23.
NEWSPAPER, RADIO CONTESTS:
1) High school English class sponsors 50-word esscy contest: ‘‘Why I would like to attend ‘Girls’ School’ when I am graduated.”
2) Disc jockey plays songs of various schools and colleges and asks listeners to identify them. Examples include: Notre Dame Victory March; On, Brave Old Army Team; On, Wisconsin; The Eyes of Texas; etc.
BALLY GIRL
Send an usherette through town carrying an armful of textbooks. Signs on the books and on the girl's back should read, “I'm Attending ‘Girls’ School’ Friday at the State Theatre.”
LOCAL GIRLS’ SCHOOLS
If there is a girl's school in your area, contact the institution and arrange for the following: 1) Invite, as your opening day guests, the school’s ten most popular students.
2) Gratis ad space in the school’s newspaper in return for a 40x60 lobby board depicting the school activities. 3) Film review and publicity stories in all of schools’ publications.
STORE TIE-UPS
Arrange for women’s shop and department store window displays and co-op ads keyed to the theme: "Campus fashions as inspired by ‘Girls’ School’.” Displays and ads should both carry full credits.