Her First Romance (Columbia Pictures) (1951)

Record Details:

Title:
Her First Romance (Columbia Pictures)
Date:
1951
Publisher:
Columbia Pictures
Volume:
Her First Romance (Columbia Pictures Pressbook, 1951)
Leaf #:
0001
Language:
English
Collection:
Pressbooks
Contributor:
Wisconsin Center for Film and Theater Research
Coordinator:
Media History Digital Library
Date Added:
August 28, 2022
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. Se Se Nn Se Official Margaret O'Brien Tie-Ups Help to Sell Her First Romance’ stores and specialty shops throughout the United States sell MARGARET O'BRIEN FASHIONS FOR “HER FIRST ROMANCE!’ * b Margaret O’Brien clothing fashWhether your daughter's still in pigtails or whether she's a junior miss with senior ideas about ; : : love, the Margaret O'Brien Fashions advertised below will delight her. They're the height of ions for girls. Contact retail outfushign for growina date! lets in your area, and arrange *Your Whole Family Will Enjoy MARGARET O'BRIEN in Columbia Pictures’ "HER advance of playdate cooperaFIRST ROMANCE" at the STATE THEATRE Friday. tive advertisements and window displays boosting the fashions and your showing of “Her First Romance.” Ask a leading de | FULL PACE (0-0P: lllustrated above is a sample heading (Still No. 76) for a full page of partment store in your town to co-op ads of Margaret O'Brien fashions. Get the help of a local news stage a newsworthy "Margaret paper's advertising solicitor in arranging such a page of ads or a series of individual ads. O’Brien Fashion Show.” Write to the manufacturers of the Margaret O'Brien items listed below to secure the names of leading retail outlets in your town. Several of the manufacturers can supply promotion aids which may prove helpful to you in promoting "Her First Romance.” e SUZY BROOKS, Inc: ° ROSENBLATT & KAHN, 520 Eighth Ave., N. Y. Noted manufacturers of Margaret O’Brien coats and suits. -Sold na tionally. e BRIAN FABRICS, Inc., 1441 Broadway, N. Y. Over a million Margaret O’Brien Creators of Margaret scarves have been sold nationally. O’Brien dresses (at right) and blouses. * ROBERT HOUSEMAN, Inc., 1350 Broadway, N. Y. Manufacturers of Margaret O’Brien Pretties (slips and nighties). e WESTERN PRINTING & LITHO Co, Racine, Wisc. Margaret O’Brien paint * NELVEK SHOE CO., and cutout books, sold in all chain stores. Hollowell, Me. National manufacturers and distributors of Margaret e CINDERELLA HAT CO., 29 W. 36 St., N. Y. Creators of Margaret O’Brien hats. A best-seller in all leading stores * YOUNGSET SPORTSWEAR, Inc., 520 Eighth Ave., N. Y. Margaret O’Brien O'Brien shoes. sportswear, sold across the country. Contact Margaret OBrien Licensees Immediately! 920 Eighth Avenue, N. Y. ROMANTIC MUSIC Ask local radio disc jockeys to play romantic music heralding Margaret O’Brien in ‘Her First Romance.” Ask a leading disc jockey to conduct a 15-minute or half-hour ‘Romantic Song Memory Quiz,” with guest tickets as prizes. Borrow a juke box for your lobby and, in an adjoining poster, invite patrons to play their favorite romantic tunes to get in the mood for “Her First Romance.” CANDY KISSES Promote several thousand candy kisses from a local confectioner, and distribute them to your patrons in advance of playdate. The kisses should be individually enclosed in small envelopes bearing copy like: “Enjoy a Kiss From Margaret O’Brien ... Enjoy ‘Her First Romance,’ Starting Friday, State Theatre.” Page 2 CARD HANDOUT Have your local printer make up several thousand cards from the mat illustrated here. Imprint your theatre and playdate credits where indicated with local merchant's ad on reverse side to defray costs. Distribute the cards away from your theatre, in schools, Y's, settlement houses and other favorite haunts of teen-agers. | When Is A Girl Ready For Her First Romance? YOU WILL KNOW WHEN YOU SEE MARGARET O'BRIEN in Columbia Pictures’ HER FIRST ROMANCE with Allen Jimmy — Sharyn Martin, Jr. Hunt Moffett (THEATRE) (PLAYDATE) Order Mat 3-A (size 3" x 5" from your National Screen Service exchange. g) RADIO SPOTS Place these spots immediately before and after comedy and adventure shows! 15 SECONDS: Margaret O’Brien’s all grown up and waiting for love! Enjoy ‘Her First Romance!” “Her First Romance” is Columbia Pictures’ laugh-crazy story of that boy-crazy age! See Margaret O’Brien in “Her First Romance” at the State Friday. 30 SECONDS: Love comes to Margaret O’Brien! And she’s all grown up and waiting for it to happen in “Her First Romance!"’ “Her First Romance” is the new Columbia Picture which opens at the State Theatre Friday. ‘Her First Romance” stars Margaret O’Brien as a junior miss with senior ideas about love! What a kick you'll get when you see Margaret do the Charleston! Don't miss that Miss! Don't miss that kiss! Don’t miss Margaret O'Brien's marvelous movie, ‘Her First Romance,” at the State Friday. TRAILER, STILL SETS In addition to the trailer, the following still sets are available at National Screen Service: 1) set of 25 flat stills; 2) set of 10 uprights; 3) publicityexploitation set (stills used in publicity and exploitation campaigns); 4) one art still.