Hey There, It's Yogi Bear! (Columbia Pictures) (1964)

General Advance Yogi Bear, that brashly unconventional cartoon character who is the delight of visitors to Jellystone National Park—when, that is, he isn’t stealing their picnic baskets — makes his motion picture debut on ...... in the Hanna-Barbera production, “Hey There, It’s Yogi Bear!” A Columbia Pictures release in color, the full-length cartoon feature also stars Yogi’s Jellystone Park friends—Cindy, the demure little lady bear; Boo Boo and Ranger Smith. Supplementing the comic and romantic antics of television’s favorite cartoon hero in his first full-length picture are six sparkling new songs written by Ray Gilbert and Doug Goodwin. They are the title song, ‘““Ven-e, Ven-o, Ven-a,” “Like I Like You,” “Wet Your Whistle,” “St. Louie” and “Ash Can Parade.” The music score is by Marty Paich. Yogi’s troubles begin with the advent of spring, when he decides to challenge Ranger Smith’s “No Feeding the Bears” signs. Either the signs must go, or Yogi will go. Ranger Smith arranges to send him to the San Diego Zoo. At the final hour, Yogi changes places with another bear and determines to remain incognito in Jellystone National Park. He will be “The Brown Phantom,” raiding picnic areas forever, to the continuing consternation of Ranger Smith. Unfortunately, Cindy Bear doesn’t know about Yogi’s plans; she arranges to follow him out of the park. Lovesick, Yogi must now find Cindy; his sidekick Boo Boo helps. Ultimately, they do catch up to the lady bear, now with the Chizzling Brothers circus. Yogi’s efforts to rescue her lead to his own capture. “Hey There, It’s Yogi Bear” reportedly gives Yogi the kind of role he likes. As he puts it, “It’s a great part, with lots of heart. I play myself — brave, darling and smart!” Joseph Barbera, Warren Foster and William Hanna penned the screenplay for “Hey There, It’s Yogi Bear!” Hanna and Barbera directed and produced the cartoon comedy. Daws Butler is the voice of Yogi Bear and Don Messick co-stars as the voices of Boo Boo and Ranger Smith. HURIUUUTUVUUUUUUTUCUUTEUUUTTU UU TUTTE ieee (Mat 2B; Still No. 2A) Yogi Bear, Cindy and their little friend Boo Boo sing “Wet Your Whistle’, in Yogi's first full-length cartoon feature, "Hey There, It's Yogi Bear!"' The Hanna-Barbera production. a Columbia Pictures release, is in color. TIIITUVTIUITAUUUUTOTEIUIA TUTTE UATE Filmdom’s Modern Day Legend One of the greatest of Hollywood success stories is presently being scored by a non-conforming bear whose body belongs to a pot of paint, whose voice belongs to an anonymous actor, and whose soul belongs to a couple of cartoonists, William Hanna and Joseph Barbera. The star in question is Yogi Bear, in his first, full-length animated feature, “Hey: There, It’s “Yogi Bear!”, a Columbia Pictures release in color at the Being the official historian for a bear is unique in itself, but when the bear is an unpredictable, non-conformist like Yogi, the task is a singular one indeed. As the official recorders of the life and times of Yogi, producers Hanna and Barbera admit they’re having a ball. “At first, Yogi was just another pen and ink cartoon creation doing the conventional antics common to cartoons,” aver Hanna and Barbera. “Gradually, however, Yogi’s character projected itself so strongly that we found ourselves recording the doings of a real bear in a real Jellystone Park.” Hanna and Barbera readily ad eeceeeceeee mit that it was unnerving at first to realize that this little “pen and ink” character had taken over so completely. They were not alone. People from all walks of life started talking in the Yogi Bear pattern. What makes Yogi so distinctive from other cartoon characters? Well, as one critic puts it, ““He’s smart, clever, non-conforming and easy to identify with.” He’s also clever enough on occasion to outwit the authorities who would take away his pleasures. Yogi appreciates the fringe benefits he gains from being a government ward, but he nevertheless feels that, as a bear, he has certain inherited rights which he must uphold for all past and future generations. “Because of the over-whelming acceptance of Yogi Bear,’ state Hanna and Barbera, “we feel that we’re witnessing the making of a modern day legend. It usually takes years for folklore to crystalize but, here in our time, we’re confident a _ bear named Yogi will take his place alongside of Rip Van Winkle, Johnny Appleseed and_ even Robin Hood.” e Review “Hey There, It’s Yogi Bear!” Actually, the new full-length cartoon feature at the Theatre is more than television’s most enchanting character; it is Yogi Bear in all his irrepressible jauntiness. It is Yogi Bear, in full color, and in full cry across the nation. It is Yogi Bear with songs. It is Yogi Bear as “The Brown Phantom,” and as a romantic lover. “Hey There, It’s Yogi Bear!” is, in effect, sheer delight and lots of it. This Hanna-Barbara animated cartoon feature, a Columbia Pictures release, begins in the spring, when Yogi awakens from his winter hibernation to discover Ranger Smith has plastered the place with signs: “No Feeding the Bears.” Yogi demands that the signs go, or he will go, and Ranger Smith promptly arranges to ship the bear to a zoo in San Diego. Yogi manages to avoid being heaved out of Jellystone National Park; he determines to remain on, as “The Brown Phantom.” Thus, he will continue to raid picnic areas for tourist lunches, and he will confound Ranger Smith with his elusiveness. Unfortunately, Yogi’s girl friend Cindy doesn’t know how clever Yogi can be; she gets herself transferred out of the park, in order to follow Yogi. Now, our hero has the problem of getting Cindy back to Jellystone. He and Boo Boo embark on a nationwide search for the little lady bear. They find her, finally, in Chizzling Brothers’ circus. Here, Yogi’s efforts to free Cindy result in his own capture. Supplementing the excitement and adventure of “Hey There, It’s Yogi Bear!” are six songs by Ray Gilbert and Doug Goodwin. They are the title tune. “Ven-e, Ven-o, Ven-a,” “Like I Like You,” “Wet Your Whistle,” “St. Louie’ and “Ash Can Parade.” The music score is by Marty Paich. Produced and directed by William Hanna and Joseph Barbera, the screenplay for “Hey There, It’s Yogi Bear!” was written by Barbera, Warren Foster and William Hanna. Daws Butler stars as the voice of Yogi Bear and Don Messick co-stars as the voices of both Boo Boo and Ranger Smith. Yogi Bear Yogi Bear, star of the Columbia Pictures release, “Hey There, It’s Yogi Bear!”, produced and directed by William Hanna and Joseph Barbera, and now playing at the Theatre, is the number one citizen of Jellystone National Park, and a proud and lovable woodland creature who is trying to uphold the spirit of his forebears who roamed the area before the advent of the trouble making, rule invoking white man. Although Yogi’s prime ambition in life is to outwit the authorities and the tourists at the Park, he does have a certain code of ethics—he is always gentle and friendly, although not particularly law-abiding. He is always good-humored and somewhat patronizing toward the authorities’ wish that he give up his independent attitude and become a good, timid bear. Yogi’s comment on this—‘Never!” He refuses to sacrifice any of his dignity and refuses to conform, although he is willing to tolerate human foibles. Yogi’s relationship with the Ranger is one of mutual respect and understanding. It sometimes becomes strained, but down deep they are truly fond of each other. The Ranger understands that too many restrictions are just too much for Yogi’s pride and impish spirit, and Yogi understands that the Ranger means well and must impose some authority. He realizes, too, that the rules are for his own protection and comfort, but sometimes he wonders whether he wants to be protected. When the Ranger loses his temper and grabs him, Yogi’s dignity although he is willing to tolerate human foibles. He’s not a bad bear — Yogi just believes he can interpret the rules liberally if they happen to interfere with his activities or his insatiable appetite. Yogi doesn’t believe in charity from the tourists, although he has been known to submit to forcefeeding. This he is understanding about. But finding an unattended picnic basket is far more fun, and at this time, his favorite remark is, “I think I spy a peezza pie!” His comment on seeing tourists setting up a picnic, “I have a hunch, here comes my lunch!” cee eeeee SUHULAULLLUUTAUUUUUUUTLEL ULLAL LUTTE TU ‘Hey There, It’s Yogi Bear!’ Creators Note 25th Year Together I UUTTUTTUTUTL LULU LECLERC Ee GLU LSU LR UMUC UML UAT AAIMNUUUTI TTA In July, 1957, Hanna-Barbera Productions consisted of William Hanna, Joseph Barbera, three employees—a writer, an animator, and a cameraman —and a fresh concept for producing animation for television. Today, the modern studios of Hanna-Barbera occupy two acres in Hollywood, housing the most complete animation and production facilities in the world, and more than 250 artists, animators, writers and directors. Hanna and Barbera have been together as a team for exactly 25 years. In addition to their widespread television activities, Hanna-Barbera Productions have just produced their first full-length motion picture, “Hey There, It’s Yogi Bear!” starring that inimitable citizen of Jellystone National Park in color at the...... Theatre. The feature, a Columbia Pictures release, highlights the adventures of Yogi, his sidekick Boo Boo, Ranger Smith, and Yogi’s ever-lovin’ girl friend, Cindy Bear. The television shows produced by Hanna-Barbera include “The Flintstones,” “Yogi Bear,” “The Jetsons,” “Huckleberry Hound,” “Quick Draw McGraw,” “Touche Turtle” and “Top Cat.” All this was not achieved over night. In the spring of 1957, Bill Hanna and Joe Barbera had just racked up their twentieth year making “Tom and Jerry” cartoons for MGM. Their animated efforts had earned millions of dollars for the company in addition to seven Academy Awards. Then the phone rang. Page 12 “We were told to discontinue production and lay off the entire staff,” recall Hanna and Barbera. “Twenty years of work suddenly ended with a single phone call. But it was the greatest break of our lives.” From their long experience, Hanna and Barbera worked outa TV cartoon technique they called “planned animation,” which foregoes some of the steps used in conventional cartooning without sacrificing quality. Jerome Hyams, Vice-President and General Manager of Screen Gems, the TV subsidiary of Columbia Pictures, believed there was a market in television for good original animation and, as soon as he saw the Hanna-Barbera plans, agreed to a deal. In July, 1957, Hanna and Barbera production started, with “Ruff and Reddy,” a show which featured the antics of a quick-thinking cat and his pal, Reddy, a dim-witted, lovable dog. This show debuted in 1957 on NBCTV and enjoyed a three-year run. Some months later, “The Huckleberry Hound” show introduced Huck and Yogi Bear. “Huckleberry Hound’ won an Emmy for the “outstanding achievement in the field of children’s programming.” The success of “Huck” prompted the sponsor, Kellogg’s, to order another show from HannaBarbera. Thus “Quick Draw McGraw,” the slowest horse in the West, made his debut in the fall of 1959. In 1960, Hanna and Barbera unveiled “The Flintstones,” which features the adventures of two couples in the Stone Age town of Bedrock. “The Flint stones” was selected by television editors as the “Most Unique New Program.” Meanwhile, Yogi Bear, that non-conformist woodland creature, had become so popular Hanna and Barbera decided to up Yogi to stardom by giving him his own show. Yogi Bear debuted as a star in January, 1961. Additionally, Hanna and Barbera has produced two half-hour shows, “Top Cat,” a situation comedy concerning the exploits of a band of opportunistic felines in New York, and “The Jetsons,” the family of the future. These shows also received much critical acclaim. Oddly enough, neither Hanna nor Barbera began their careers as cartoonists or artists. Bill Hanna, born in Melrose, New Mexico, spent his school years studying engineering and journalism. After college, Hanna joined a firm in California as a structural engineer. The battle to express himself finally over came his engineering aspirations, and Bill Hanna joined Leon Schlesinger’s cartoon company. His duties, as he explains them, were “to run for coffee, wipe cels, sweep up, and drown my bosses with story ideas.” Joe Barbera was born in New York City and attended the American Institute of Banking. Upon graduation, Barbera went to work as an accountant for New York’s Irving Trust Company. An inveterate doodler and dreamer, Barbera started submitting cartoons to the leading magazines. When he finally managed to sell one to Collier’s, he stepped up his output and soon became a regular contributor to leading magazines. After a short deliberation, Barbera decided on a career of cartooning as opposed to the world of finance. In 1937, Bill Hanna was hired by MGM as a director and story idea man and Joe Barbera was employed as an animator and writer. Working side by side, the TATTLE LULL LLL UU two men developed an idea for a new and different cartoon series, presented the idea to MGM executives and were given the go-ahead. The result: the birth of a world-famous cat and mouse, “Tom and Jerry,” and the emergence of a bright, new cartooning team. During their 20-year tenure at MGM, the team turned out over 125 adventures of the mischievous rodent and bungling feline, which won seven Academy Awards. “Hey There, It’s Yogi Bear!” starring the most popular of the Hanna-Barbera cartoon characters, was produced and directed by the cartoon team from a screenplay by Barbera, Warren Foster and William Hanna. Ray Gilbert and Doug Goodwin penned the music and lyrics for the songs in the film, including the title tune, “Ven-e, Ven-o, Ven-a,” “Like I Like You,” “Wet Your Whistle,” “St. Louie” and “Ash Can Parade.” The music score is by Marty Paich. SUINIVUITTSTTAUUI ETT Yogi Bear—The World's Greatest Salesman Hanna-Barbera’s famous cartoon creation, Yogi Bear, curnentlyostarringe ati the... 2.0. Theatre in his first full-length feature, “Hey There, It’s Yogi Bear!” not only is an international favorite; he also is one of the world’s greatest salesmen. His weekly television series is seen in 189 cities throughout the United States and in over 47 foreign countries including Japan, France, Sweden, Mexico, Thailand, England and Australia.. His total audience, internationally, numbers more than 300,000,000 viewers weekly. In addition to his television sponsors, numerous manufacturers make Yogi Bear products ranging from bedspreads and pillow cases, to lamps, T-shirts, shoes, soap suds, bubble bath, and electrical toys. More than $40,000,000 worth of Yogi merchandise is annually sold in the United States alone. Additionally, Yogi Bear is the star of his own Sunday comic strip. In the book field, there are millions of stamp books, coloring books, comic books, Golden Books, all featuring Yogi, Cindy, Boo Boo, Ranger Smith and his other friends in Jellystone Park and elsewhere. ANNI