It Happened to Jane (Columbia Pictures) (1959)

MUSIC vo fe RI ae] Doris Day sings “TT HAPPENED TO JANE two songs in the picture, “It Happened to Jane” amdaBe Prepared.” The two have been pub| pops ex pene BAY LEMMON KOVACS lished by Artists : e Music Corp., 350} ; ee fe North Canon Drive, Beverly Hills, Calif. Both numbers have been waxed by Columbia Records on a 45 EP disc and packaged in a 4-color sleeve bearing picture plugs. Columbia Records has sent a special mailing to 7,000 deejays and juke box operators. As part of its national promotion, in-store display pieces have been sent to all music point-ofsale outlets around the country. The platter has also been advertised in Billboard and Cash Box, the two largest nationally-distributed music trade publications. e Contact local song and record distributor for mutually-beneficial promotions. e Arrange for local song and record plays with picture mentions on radio/TV programs, store and theatre p.a. system. e Plant the record on juke boxes around town. e Deejay contest giving guest tickets to longest lists of Doris Day songs. e Locate owners of biggest collection of Doris Day records and songs in town for interviews, displays, etc. e Offer records or song sheets as contest prizes. TV SPECIAL Doris Day makes guest appearances on several network TV programs in “It Happened to Jane.” Two of the shows, “The Big Payoff” and “I’ve Got a Secret,” both on CBS, are currently being televised and they are expected to mention Miss Day and the film. If these shows are aired locally, contact the TV station and arrange cross plugs, photo displays at theatre, etc. Try to set your own TV breaks in and around any other programs in which the TV stars appear as well as any TV appearances of the film’s stars. DRIVE-IN'S e Cut out and mount on cardboard the three exclamation points from the one sheet poster and spot on trees along a road leading to the drive-in. e Give rides to youngsters in promoted American Legion 40-and-8 locomotive. e Play sound effects record of a steam train, available at $2.00 from Thomas J. Valentino, Inc., 150 West 46th St., N. Y. 36, N. Y. Order Record 5049B. e Stage a Cub Scout Night, in honor of the picture. e Lobster stick specials at concession counter. PAGE 8 No. | Theatre IV, Theatre Trailer Package! Different! Especially filmed trailer to reach advance audiences! (Available from National Screen Service.) No. 2 Theatre Ernie Kovacs’ teaser trailer, a treat in itself! No. 3 Theatre Special teaser trailer with Kovacs’ rhymed commentary! No. 4 TV |-minute TV trailer based on trailer No. 2, above. No. 5 TV |-minute TY trailer based on trailer No. 3, above. No. 6 TV 20-second TV trailer based on trailer No. 2, above. No. 7 TV 20-second TV trailer based on trailer No. 3, above. (Trailers Nos. 2-7 are available through your Columbia exchange. Order by number. They will be shipped you direct from New York. ) Other Selling Aids: TRANSCRIPTIONS: Aimed at reaching every member of the family! Several platters with varied spot transcriptions for disc jockey shows . . . news broadcasts . . . daytime women's programs . . . etc.! All open end for local commentators to add your credits. Order through your Columbia exchange. Shipment from New York City! 15-SECOND SPOT: ‘!t Happened to Jane!" A warm, wonderful movie for the whole family! Columbia Pictures’ “It Happened to Jane!"' Starring Doris Day! Jack Lemmon! Ernie Kovacs! Co-starring Steve Forrest! In Eastman Color! "It Happened to Jane!" State Theatre, now! STILLS: Many of the stills in the National Screen sets are appropriate for one or more commercial tie-ins, and they should be aimed at exposure in store windows and on in-store counters. Also use: fashions, beauty parlors: (Miss Day) Still Nos. 36, 39, 74, 79; florist: Still No. 76; cigarettes: Still No. 40; seafood, lobster: Still Nos. 14, 50, P-16. TWO TELOPS: Style A. theatre and station identifica tions. Style B, theatre advertising only. Prices: $5.00 without imprint; $7.50 with imprint; $2.00 for each additional slide or telop. Specify telop style and copy desired when you order direct from: QQ Title Card Co., 247 W. 46th St., N. Y. 36, N. Y. PHOTO STORY: For television and newspaper use, the story of the film in pictures and captions. Sent, with your credits, to cooperating TV station or newspaper. Order direct from: Publicity Department, Columbia Pictures Corp., 711 5th Ave., N. Y. 22, N. Y. DISPLAYS: °% ~ !2' flag: single-faced, $45.00; double faced, $75.00. Badge: 40c each. Streamer: 17' long, $12.50 each. Valance: $1.50 per running foot; minimum size, !0 feet. 12-pennant string: 30' long, $3.50. Bumper strip: $1.00 each; minimum order, 15. Order from National Flag Co., 43 W. 21 St., N. Y. 10, N. Y., or, in Canada, from: Theatre Poster Service, 227 Victoria St., Toronto, Ont. LOBSTER TRICKS e Asa Maine lobster-shipper in the film, Doris Day has an unusual household pet: a huge, live lobster named Sam. Use Still No. 73, from your National Screen set, picturing Miss Day holding Sam, as Jack Lemmon kisses her cheek, to spark an Unusual Pet Contest. Go after newspaper, radio and TV support to announce the affair with town youngsters instructed to bring their strange pets to the theatre and compete for promoted prizes and guest tickets. Try, too, for a tie-up with the local distributor of pet foods, who can advertise the contest and provide additional awards. Many sea food restaurants display live lobsters in their windows, usually in salt water tanks. If possible, borrow one of these tanks, with one large lobster inside, for a spot-lighted lobby display. Post a card that it’s a relative of Sam in the picture, or a “stand-in” for the pet. Letter the name “Sam” on the lobster’s shell and post theatre-picture credits on the rear of the transparent tank. Make certain every sea food restaurant and fish store in the city ties in with your playdate via displays of stills and exploitation stunts. Restaurants should have napkins imprinted with pic ture copy and lobster art and feature special “Jane” sea food dishes. Accessories! e It's bigger oS i for the whole family! re te 6 Pee DORIS JACK ERNIE z my ef us! DAY LEMMON: KOVACS © DORIS JACK ERRIE > Be oS : BAY LEHMGN KGVACS ct oe eto : 1THA JANE One HE Seen GAY LEMMON KOVACS e 24 SHEET e 6 SHEET e 22 x 28B e INSERT CARD (SLIDE same design.) sFIVE-STILE. SETS e WINDOW CARD (25 horizontals, 25 uprights, 10 color stills, pressbook set, art set.) e 40 x 60, 30 x 40, 24 x 82 and 24 x 60 DISPLAYS on 3 SEEN “I? SHEET e EIGHT I! xl4's e COMPOSITE MAT e STANDEE e 22x 28A e TRAILER REVELL BORIS GAY usyn Revell, Inc., manTHERES MO BETTER FAMILY FON ufacturers of a THAIN HOME RAILROADING leading line of nahie : betes THICE THE FUN ON HALE THE tionally-distributsect wre ave 40: * Covoten ce orem bo cts iE. Me Ka ed scale model electric trains and toy railroad acces¥ ae ZeeDORIS JACK ERNIE DAY . LEMMON KOVACS. sories, is backing ‘}RE@iZU2220/URcoRz E73 “It Happened to Jane” via a carefully planned tie-in promotion that involves stores across the country. Revell is sending participating dealers a complete blueprint on the promotion, which includes 11” x 17”, yellow and black, window posters (see above) and detailed instructions for conducting theatre contests, cooperative advertising and radio/TV tieins, plus publicity stories for the local papers. Contact your local Revell outlet as soon as your playdate is set and take full advantage of this important promotion. e Displays of Revell trains, operating in the theatre lobby are, of course an important factor in this campaign, and dealers are expected to cooperate by furnishing the toy models, posters, etc. e Post picture copy on individual cars of train operating on table in lobby, with small figures of the stars. e Contests using trains: Guess when train will stop during the day; guess number of times it passes given point during run of picture; let patrons try to halt it near a Doris Day still cutout. ® Use train whistle sound effects on hidden loudspeaker. Contact local model railroad club for coopera tion in arranging and operating the display. e Be sure operating train also is in co-op dealer’s window, along with stills, posters and credits for picture. GOLD MEDAL BOOK The story of “It , 4 =a Ha ppene Gd © MARVIN H. ALBERT Jane” has been That Jane published in a soft cover edition by Gold Medal Books, under the title “That Jane From Maine,” ~ and is now on sale 1s Read #! See it! The hails = at all ‘book OUt= seine cessittne neon picture starring Doria Bay, Jack Lemmon and Ernie Kovacs lets. The cover pictures the stars in scenes from the picture, with imprint credits, while some of the TV personalities in the film appear on the back cover. Follow up these angles: e Furnish wraparounds calling attention to the picture title, on all books distributed locally. e Use books as contest prizes. e Send copies of the book to editors, critics, VIP’s, etc. e Distribute a bookmark using a one-column pressbook ad on the front and store tie-in ad on the reverse, with theatre credits added. e Spot picture-theatre credits on all book counters, stands and racks. e Lobby-frame separate book pages with ribbons leading to stills from the picture fitting the story. e Blow up the front and back covers of the book for bally man to wear around town. e Rubber stamp sell message on loose pages of book for throwaways. Printed in U.S.A.